Hooked By Nir Eyal
Why do we check certain apps dozens of times a day without thinking? In Hooked, Nir Eyal breaks down the pattern behind habit-forming products—and shows how to design your own.
Book club
The books that shaped how we think about marketing, business and people, and what we took from each.
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Good To Great By Jim Collins
Jim Collins and his research team spent five years studying companies that went from ordinary to extraordinary—and stayed there. Good to Great is what they found.
Made To Stick By Chip And Dan Heath
Every day, good ideas die because nobody remembers them. In Made to Stick, brothers Chip and Dan Heath set out to understand why urban legends spread effortlessly while important messages are forgotten in minutes.
The Psychology Of Money By Morgan Housel
Morgan Housel’s The Psychology of Money isn’t a book about spreadsheets or stock tips. It’s about behaviour—the habits, fears and stories that shape every financial decision we make.
Alchemy By Rory Sutherland
Rory Sutherland, Vice Chairman of Ogilvy UK, has spent a career noticing the strange ways people actually behave. In Alchemy, he argues that logic is overrated and that the most valuable ideas often make no rational sense at all.
The E-Myth Revisited By Michael Gerber
Michael Gerber’s The E-Myth Revisited tackles a myth that catches out countless business owners: that being good at the work means you’ll be good at running a business that does the work.
Building A StoryBrand By Donald Miller
Most businesses have the same problem: they talk too much about themselves. In Building a StoryBrand, Donald Miller shows how to flip that around by borrowing the structure of every great story.
Zero To One By Peter Thiel
Peter Thiel co-founded PayPal and was the first outside investor in Facebook, so when he writes about building the future, it’s worth listening. Zero to One, written with Blake Masters, grew out of a class he taught at Stanford—and it reads like a provocation.
Ogilvy On Advertising By David Ogilvy
David Ogilvy built one of the most famous agencies in the world, and in Ogilvy on Advertising he hands over the playbook. It’s opinionated, witty and packed with real ads, real results and real lessons.