Signals

2025

Signals: a chapter-by-chapter series on where e-commerce is heading, from supply chains to customer-first delivery.

Articles from 2025

Chapter 31: Global Logistics

Timeless principles. Real-time signals. The thinking stays the same, the tools don't. Core Principle: Global Logistics Success Requires Local Thinking Chapter 31 demonstrates that successful international expansion isn't about applying…

Tait Pollack · · 6 min read

Chapter 30: Customer-First Delivery

Timeless principles. Real-time signals. The thinking stays the same, the tools don't. Core Principle: Delivery Is Your Final Brand Moment—Make It Count Chapter 30 reveals that delivery isn't just logistics—it's…

Tait Pollack · · 6 min read

Chapter 29: Supply Chain Technology

Timeless principles. Real-time signals. The thinking stays the same, the tools don't. Core Principle: Technology Should Make Your Supply Chain Invisible to Customers, Not Complex for You Chapter 29 shows…

Tait Pollack · · 6 min read

Chapter 28: Sustainable Shipping

Timeless principles. Real-time signals. The thinking stays the same, the tools don't. Core Principle: Sustainable Shipping Isn't Just Good for the Planet—It's Good for Business Chapter 28 reveals that sustainable…

Tait Pollack · · 6 min read

Chapter 27: Inventory Control

Timeless principles. Real-time signals. The thinking stays the same, the tools don't. Core Principle: Perfect Inventory Doesn't Exist—Optimal Inventory Does Chapter 27 demonstrates that successful inventory control isn't about having…

Tait Pollack · · 6 min read

Chapter 26: Warehousing Solutions

Timeless principles. Real-time signals. The thinking stays the same, the tools don't. Core Principle: Your Warehousing Strategy Should Scale With Your Ambitions, Not Limit Them Chapter 26 reveals that smart…

Tait Pollack · · 6 min read

Chapter 25: CRM Systems

Timeless principles. Real-time signals. The thinking stays the same, the tools don't. Core Principle: CRM Success is About Human Connection, Not Data Collection Chapter 25 shows that the best CRM…

Tait Pollack · · 6 min read

Chapter 24: Cart Abandonment

Timeless principles. Real-time signals. The thinking stays the same, the tools don't. Core Principle: Every Abandoned Cart Is a Conversation, Not a Lost Sale Chapter 24 reveals that 70% cart…

Tait Pollack · · 6 min read

Chapter 23: Email Marketing

Timeless principles. Real-time signals. The thinking stays the same, the tools don't. Core Principle: Email Remains the Highest ROI Marketing Channel Chapter 23 reveals email marketing's enduring power: $42 return…

Tait Pollack · · 5 min read