Nowadays, it’s not simply a case of telling people how fabulous you are and expecting them to believe you. Unless you can get other neutral parties to sing your praises on your behalf, nobody will take you seriously.

But it’s equally important to remember that social proof is far from the only marketing psychology tool a business has at its disposal. Brands have been using a wide variety of tactics to sell to audiences since the dawn of consumerism.

It’s also a brief definition of marketing psychology - the art of understanding consumers’ buying decisions and manipulating them. Rather than throwing around messages at random and hoping somebody bites, marketing psychology means taking the time to get to know your audience on a much deeper level.

For obvious reasons, building an active and engaged audience of subscribers is the key to a successful social strategy. In which case, what tactics should you be prioritising in an effort to grow your channel?

The truth is, there are dozens of things a YouTube publisher can do to attract attention. But when it comes to tried, tested and trusted techniques for gaining subscribers, none deserve more time and effort than the following.

For obvious reasons, building an active and engaged audience of subscribers is the key to a successful social strategy. In which case, what tactics should you be prioritising in an effort to grow your channel?

The truth is, there are dozens of things a YouTube publisher can do to attract attention. But when it comes to tried, tested and trusted techniques for gaining subscribers, none deserve more time and effort than the following.

It is understandable why so many small businesses yet to switch to online marketing are reluctant to do so. With so much economic uncertainty in the world, avoiding additional expenses seems sensible. But that’s no reason not to go digital. In fact, it’s the opposite!