It’s also a brief definition of marketing psychology - the art of understanding consumers’ buying decisions and manipulating them. Rather than throwing around messages at random and hoping somebody bites, marketing psychology means taking the time to get to know your audience on a much deeper level.

For obvious reasons, building an active and engaged audience of subscribers is the key to a successful social strategy. In which case, what tactics should you be prioritising in an effort to grow your channel?

The truth is, there are dozens of things a YouTube publisher can do to attract attention. But when it comes to tried, tested and trusted techniques for gaining subscribers, none deserve more time and effort than the following.

For obvious reasons, building an active and engaged audience of subscribers is the key to a successful social strategy. In which case, what tactics should you be prioritising in an effort to grow your channel?

The truth is, there are dozens of things a YouTube publisher can do to attract attention. But when it comes to tried, tested and trusted techniques for gaining subscribers, none deserve more time and effort than the following.

It is understandable why so many small businesses yet to switch to online marketing are reluctant to do so. With so much economic uncertainty in the world, avoiding additional expenses seems sensible. But that’s no reason not to go digital. In fact, it’s the opposite!

Following our exploration in Part 1 where we look into social media marketing's remarkable advantages, it's essential to address the equally significant challenges that accompany these opportunities. With unprecedented numbers of consumers engaging across social platforms, the potential for business growth is extraordinary—but success demands a clear understanding of the obstacles you'll inevitably face.