Insights

Thinking out loud.

Soar into Pivotal's captivating events and insightful discussions, led by prominent figures in digital marketing, literature, sports, the arts, and entrepreneurship. We ignite creativity and broaden perspective.

In our studios, we gather, curate, and surface insights exclusive to our clients, team members and partners designed to stretch cultural boundaries and spark inspiration.

Moments Tait Moments Tait

1982: Boston Computer Exchange - Pivotal Moments

Online shopping, or e-commerce, is precisely what it sounds like—buying and selling services via the Internet. You might have looked at the title of this post and thought, wait - we didn’t have the internet in 1982. That's true, but it doesn’t mean e-commerce wasn’t possible.

Read More
Moments Tait Moments Tait

1998: The Birth of PayPal - Pivotal Moments

Before PayPal's creation, early retail sites had no choice but to accept payments in cheque form or through money orders. The genius of Levchin and Thiel’s idea is partly due to its innovativeness and partly to the fact that no other company has noticed the gap in the market for an online payment system.

Read More