These days, everybody knows that content is King. Unfortunately, knowledge and acceptance of this mantra have led to the web bursting with pretty pathetic content. So many businesses have fallen into a 'more is better' way of working – quantity taking precedence over quality.

Social proof, also known as social signals, is a psychological phenomenon in which individuals rely on the actions and opinions of others to guide their own decisions. In online business, social proof refers to the various forms of evidence demonstrating the value, quality, and trustworthiness of a brand, product, or service.

But what should you be doing to leverage the enormous power of social media to grow your business? How can you take your current strategy to a higher level, enabling you to outperform your competitors across all key platforms?