Insights
Thinking out loud.
Soar into Pivotal's captivating events and insightful discussions, led by prominent figures in digital marketing, literature, sports, the arts, and entrepreneurship. We ignite creativity and broaden perspective.
In our studios, we gather, curate, and surface insights exclusive to our clients, team members and partners designed to stretch cultural boundaries and spark inspiration.
Pivotal's Green Forum Initiative: A Look Back at Our Digital Community
Building strong communities remains central to meaningful online engagement. Looking back at Pivotal's history of innovation, our Green Forums initiative marked an important chapter in our commitment to fostering environmentally-conscious digital conversations.
SEO Tip Of The Day - How To Use Meta Tags
t is essential to use unique tags for each page of your content. An exceptional title, description and keyword tag are crucial to tell the search engines what you want to get across. Be careful not to try to fool them, though, as they cross-reference these meta tags with your site’s actual content. As a matter of procedure (it shouldn't affect how to use meta tags), it is essential to use the following meta and title tags in this order: Title, Description and Keywords.
When Disaster Strikes: How Digital Businesses Can Support Humanitarian Relief
Natural disasters can devastate communities in an instant, leaving thousands in need of immediate assistance. The catastrophic 8.8 magnitude earthquake that struck Japan on March 11, 2011 – the 11th largest ever recorded – serves as a powerful reminder of how quickly lives can be upended by forces beyond our control.