Pivotal Wins Best Digital Agency at the UK Agency Awards

We’re thrilled to share that Pivotal has been named Best Digital Agency at the UK Agency Awards 2025. 

Winning this award means a lot to us, not just as recognition of great work, but as validation of the way we’ve chosen to grow. We’ve built carefully, scaled sustainably, and always kept people at the heart of what we do. 

Building Something That Lasts 

Pivotal started small in Norwich, and while a lot has changed since then, our focus hasn’t. We help ambitious, growth-focused brands scale through smart strategy, sharp creative, and joined-up delivery. 

In the past year, we’ve partnered with more than 70 brands across health and wellness, lifestyle, tech, and retail - helping them strengthen their identities, improve their commerce experiences, and drive meaningful growth. 

Our culture is a big part of what makes that possible. We’ve spent years building an environment that’s supportive, ambitious, and genuinely collaborative - and it shows. We were also shortlisted for Best Agency Culture at the same awards and while we didn’t take home that one, being recognised for the way we work together means just as much. 

Work That Made It Happen 

Our entry focused on projects that reflect what Pivotal does best: creative thinking, technical precision, and measurable results. 

One of our standout examples was with Red Dragon Darts, where we transformed their paid media and email strategies to deliver record-breaking results. By combining data-driven insights with creative execution, we helped the brand achieve significant growth across both revenue and retention, results that continue to drive success long after the campaign ended.  

Why This Award Matters 

We’ve never chased recognition; we’ve focused on doing the work and doing it well. So, to win on our first entry and be recognised by our peers means the world to us. It’s a moment of pride for everyone in the team, and a reminder that when you build with care, the results follow. 

Looking Ahead 

This award marks a milestone, but it’s far from the finish line. We’re continuing to grow, evolve, and build better - for our clients, our people, and our community. 

We’ll keep investing in the tools and systems that make us smarter, the people who make us better, and the causes that matter to us: from The Feed and Run Norwich to DevelopHER Awards and Basketball in the Community. 

It’s been an incredible moment to pause and celebrate, but now we’re focused on what’s next. 

“Going up? We’ll take you there.”