Success Story
Red Dragon
Red Dragon Darts, part of the esteemed Nodor group, including industry leader Winmau Dartboards, sought to enhance its online presence and drive sales through targeted digital advertising. Recognising the opportunity presented by peak seasonal events, the goal was to elevate brand visibility and achieve unprecedented revenue growth. This ambition required a nuanced strategy to effectively leverage Google and Meta Ads, maximising the return on ad spend (ROAS) while reinforcing Red Dragon Darts' status as a frontrunner in the darts market.
One Hundred and Eighty.
+434% Revenue Uplift
+383% Purchases
+1953% ROAS
“Teaming up with Pivotal on the Red Dragon Darts campaign was a game-changer. The goals were ambitious, but the results we achieved were even more so. The strategy was simple but effective, really highlighting what Red Dragon stands for. We saw our engagement and sales skyrocket, a clear sign of the team's effort and understanding of our market. It's been more than just a win for the numbers; it's strengthened our community ties and market leadership. A huge thanks to the team for pushing the boundaries and setting us up for an exciting future.”
— Sam Bluk, Nodor International
The Opportunity
Despite Red Dragon Darts' robust market presence, optimising Google ad campaigns for demand capture and expanding reach to prospective customers through meta-advertising presented a complex challenge. The brand aimed to achieve a delicate equilibrium: capturing high-intent traffic efficiently while broadening its audience base with compelling creative displays. Striving for a target ROAS that would reflect the brand's market leadership necessitated an innovative and precise approach, tailor-made to navigate the competitive dynamics of digital advertising.
The Solution
We crafted a comprehensive digital marketing strategy that honed in on refining Google demand capture campaigns and enhancing visibility through Meta advertising. We utilised advanced analytics and strategic bidding to target high-intent audiences at optimal costs, ensuring Red Dragon Darts' advertising spend was as effective as possible. Parallelly, we launched captivating display ads and Meta campaigns aimed at drawing in new customer segments, capitalising on heightened brand awareness during the seasonal peak. This strategy was carefully orchestrated to meet and exceed the ambitious ROAS goals, demonstrating a thoughtful approach to digital advertising that befits a market leader.
The Results
The campaign set new benchmarks for Red Dragon Darts, yielding extraordinary outcomes that marked a historic high in the brand's digital marketing endeavours. Revenue and purchase metrics saw significant increases, reflecting the effectiveness of the dual-strategy approach. The achieved ROAS far exceeded the set targets, showcasing the campaign's remarkable efficiency and the strategic acumen behind it. This success not only solidified Red Dragon Darts' online market dominance but also underscored the brand's continued commitment to innovation and excellence in the competitive landscape of the darts industry. Through this campaign, Red Dragon Darts reaffirmed its position at the forefront of the market, ready to confidently seize future opportunities.