Email and SMS for online stores: the platform and the first flows
Klaviyo or Mailchimp, what UK consent rules really require for email and text, and the five automated flows every online store should build first.
Guides
Plain guides to choosing and running an e-commerce platform.
Articles, page 2
Conversion rate optimisation and A/B testing for online stores
How to find what to test, how much traffic a valid A/B test needs, and what a smaller store should do when it cannot reach that number.
Hosted e-commerce platforms: Shopify, BigCommerce and the rest
What "hosted" means, how Shopify and BigCommerce compare, and the point at which a rented platform stops fitting the business.
Multichannel e-commerce: marketplaces without the overselling
Which marketplaces are worth it, what Linnworks, Rithum and the alternatives actually do, and the seven habits that stop you selling stock you do not have.
Open-source e-commerce platforms: Magento and WooCommerce
Magento Open Source vs Adobe Commerce, WooCommerce, and the real cost of software that is free to download.