Site search and merchandising: helping shoppers find the product
When the built-in search on your platform is enough, when a dedicated tool pays for itself, and the three reports that show whether search is losing you sales.
Guides
2026
Plain guides to choosing and running an e-commerce platform.
Articles from 2026
Email and SMS for online stores: the platform and the first flows
Klaviyo or Mailchimp, what UK consent rules really require for email and text, and the five automated flows every online store should build first.
Conversion rate optimisation and A/B testing for online stores
How to find what to test, how much traffic a valid A/B test needs, and what a smaller store should do when it cannot reach that number.