Digital Advertising Executive

Role Fulfilled

To be kept on file, please email your CV and Cover Letter to careers@pivotal.digital

About the role

As a Digital Advertising Executive, you’ll be a creative team player keen to develop your digital marketing and analytics skills. This is an entry-level position with the prospect of growing with the expanding department. This would be ideal for a recent university graduate or someone simply looking to build experience in the digital landscape.

Your day-to-day work will primarily assist the team in delivering successful advertising campaigns for our paid marketing (or PPC) clients that drive traffic and revenue on their websites. Your responsibilities will include, but are not restricted to:

• Developing marketing strategies as part of the overall digital transformation of client businesses

• Researching a variety of client markets, customer profiling and competitor analysis

• Producing compelling ad copy to provoke interest and ‘direct response’ from target audiences

• Analysing large quantities of data, spotting patterns and providing recommendations by client goals

• Creating bespoke designs for visual ads across display and video to raise brand awareness and drive website traffic

• Writing reports on performance and meeting with clients regularly to discuss strategy

• Opportunity to assist with other marketing tasks such as social media and blogging

Skills & Experience

Essential

• Knowledge and passion for marketing and advertising

• Creative mindset and ability to collaborate on tasks

• Well-organised, proactive and adaptive to varying workload

• Analytical skills, good knowledge of Excel, being able to identify patterns and learn from data to take action

Desirable

• Strong understanding of e-commerce and different offerings from Pivotal

• Some knowledge of paid advertising platforms such as Google Ads. Experience would be an advantage but is not required

• Design skills that could benefit from creating engaging ads for clients to attract customers

• A higher education qualification in a relevant field such as marketing, business or computing would help but is again not essential

• Previous experience of working in an agency environment

Benefits

• Salary DOE: £18,000 - £22,000

• Training and certifications across relevant skills

• Vibrant city centre offices

• Collaborative company culture

• 25 days holiday allowance

• Company pension scheme

• All equipment provided

• Staff discount at The Yard

Digital Optimisation Specialist

Role Fulfilled

To be kept on file, please email your CV and Cover Letter to careers@pivotal.digital

The company

In this Digital Optimisation Consultant role, you'll join a global digital media agency, working with a range of high-end clients across several sectors and industries and implementing end-to-end optimisation coverage. You'll improve and optimise platforms for your clients, offering a unique opportunity to develop and exert influence within globally renowned optimisation functions.

The role

As the Digital Optimisation Consultant, you'll act as the main optimisation lead for a diverse range of well-known clients. You will improve site and advertising performance, focusing on strategy and design. You'll be responsible for managing and analysing our external overseas AB and MVT Agency, gathering insights to inform marketing solutions and techniques such as digital optimisation. Customer Service, Enterprise Level Presentations and Account Management experience is essential.

As the department grows, you will be helping and assisting the development department with user testing.

Your skills and experience

• As the successful Digital Optimisation Consultant, you will have the following skills and experience:

• Extensive experience planning, conducting and analysing A/B and MV tests

• A desire to devise an end-to-end optimisation strategy

• Strong proficiency using Google Analytics and Convert (or similar AB testing tools) in a commercial environment

• Agency-side or client-facing experience would be advantageous

Paid Marketing Specialist

Role Fulfilled

To be kept on file, please email your CV and Cover Letter to careers@pivotal.digital

Pivotal is a digital transformation agency that works with market-leading brands worldwide. From leading digital strategy to optimising and running campaigns, the Pivotal team offers a whole stack of services to help brands grow. In a positive company culture where passion and autonomy are encouraged, the business has quadrupled its PPC client base and is looking for an experienced PPC professional to lead from the front.

About the role
As a Pivotal Adwords specialist, you’ll be a creative problem solver who uses analytical tools to monitor and optimise campaign results. You’ve succeeded in an agency or in-house setting with excellent organisational, project and time management skills. Motivated and curious, you are a team player with a solid working knowledge of the full range of Google products & advertising platforms with a passion for search and internet marketing. Strategic and data-led,  you thrive in a deadline-driven environment, always endeavouring to go above and beyond to deliver the client’s goals.

Accountabilities

• Implement Pay-per-click media strategies for clients.

• Handle, review and perform daily account responsibilities associated with Google AdWords and other search platforms for various clients.

• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

• Handle the creation of large keyword lists.

• Provide creative copy suggestions and graphical ad templates.

• Handle display network placement lists on AdWords and through other contextual advertising platforms.

• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search following client goals.

• Direct and handle new paid search campaigns, ad groups, and accounts, and assist in creating paid marketing initiatives.

• Direct, handle and be able to generate monthly client reporting for all primary metrics, goals tracking, revenue tracking, and other paid search initiatives.

• Keep pace with search engine and PPC industry trends and developments.

• Monitor and administer web analytics dashboards, reports, and essential reporting tools, and identify critical areas of importance based on client goals.

• Monitor and evaluate search results and search performance across the major search channels.

• Communicate with the team and management about project development, timelines, and results.

• Work closely with the other team members to meet client goals.

Benefits

• Vibrant city centre offices

• Collaborative company culture

• Progression & increased salary through performance targets

• Flexible and remote working available

• 25 Days holiday allowance

• Company pension scheme

• Company-wide celebratory events

• All equipment provided

• Funded certified courses supplied if required