Paid Marketing Specialist
Role Fulfilled
To be kept on file, please email your CV and Cover Letter to careers@pivotal.digital
Pivotal is a digital transformation agency that works with market-leading brands worldwide. From leading digital strategy to optimising and running campaigns, the Pivotal team offers a whole stack of services to help brands grow. In a positive company culture where passion and autonomy are encouraged, the business has quadrupled its PPC client base and is looking for an experienced PPC professional to lead from the front.
About the role
As a Pivotal Adwords specialist, you’ll be a creative problem solver who uses analytical tools to monitor and optimise campaign results. You’ve succeeded in an agency or in-house setting with excellent organisational, project and time management skills. Motivated and curious, you are a team player with a solid working knowledge of the full range of Google products & advertising platforms with a passion for search and internet marketing. Strategic and data-led, you thrive in a deadline-driven environment, always endeavouring to go above and beyond to deliver the client’s goals.
Accountabilities
Implement Pay-per-click media strategies for clients.
Handle, review and perform daily account responsibilities associated with Google AdWords and other search platforms for various clients.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Handle the creation of large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Handle display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search following client goals.
Direct and handle new paid search campaigns, ad groups, and accounts, and assist in creating paid marketing initiatives.
Direct, handle and be able to generate monthly client reporting for all primary metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports, and essential reporting tools, and identify critical areas of importance based on client goals.
Monitor and evaluate search results and search performance across the major search channels.
Communicate with the team and management about project development, timelines, and results.
Work closely with the other team members to meet client goals.
Benefits
Vibrant city centre offices
Collaborative company culture
Progression & increased salary through performance targets
Flexible and remote working available
25 Days holiday allowance
Company pension scheme
Company-wide celebratory events
All equipment provided
Funded certified courses supplied if required