Success Story
CameraWorld
As a distinguished photographic retailer with over four decades of expertise, CamneraWorld has thrived through its physical stores. However, the onset of the COVID-19 pandemic in 2020 forced the closure of their brick-and-mortar outlets, necessitating a significant reliance on their online platform for sustenance. It became necessary to grow online.
A focus on growth.
+153% Revenue
+34% Purchases
+2195% ROAS
“Pivotal is the extension to your e-commerce team you didn’t know you needed. Expertise in all areas you cannot afford to be without them. They are a pleasure to work with and always looking for ways to increase business and revenue whilst maintaining the ultimate goals of profit.”
— Abby Mitchell, CameraWorld
The Opportunity
Due to increased online traffic, CameraWorld faced hurdles with website scalability, user experience, and revenue. This strained digital infrastructure, lowering site performance, causing higher cart abandonment and reduced conversions. With fresh yearly budgets aimed at growth, the focus shifted to Google Ads optimisation. Foreseeing a strong upcoming month from seasonal trends, a clear target was set early, paving the roadmap for serious growth.
The Solution
Recognising CameraWorld's digital needs, Pivotal devised a comprehensive strategy: bolster website performance, refine the foundations of digital marketing, streamline infrastructure, and enrich logistics. Optimisations enhanced audience signals, product listings, and data feeds, boosting visibility. To increase acquisition, strategic adjustments in bidding targets and budgets led to CameraWorld's success, supported by insights from analytics and deep consultancy.
The Results
Advertising excelled. PPC revenue surged to 153% YoY, and purchases increased by an additional 34% MoM, achieving a profitable ROAS of 2195%. Guided by Pivotal, CameraWorld achieved a monumental surge in monthly online revenue. Further wins include an average 2.5-second page speed improvement, a 47% drop in cart abandonment, and a substantial 15% increase in average order value. We push on, and we push up.