Success Story
Coadjute
Coadjute is building the future of property transactions — a real-time network connecting everyone involved in a sale, from estate agents to conveyancers to banks. But while the tech was cutting-edge, the website wasn’t keeping pace. Their team needed a faster, sharper, more conversion-focused platform that reflected their position in the market — without sacrificing usability, accessibility, or performance. Pivotal delivered exactly that: a complete design and development overhaul, from UX research to WordPress rollout. Built for users. Designed for growth.
Smart moves.
Designed Conversion
Streamlined CMS
HubSpot Integrated
“We needed a site that truly reflected who we are — innovative, clear, and built for growth. Pivotal delivered a platform that not only looks great, but works brilliantly behind the scenes too. From deep UX work to sharp design and seamless HubSpot integration, they made the complex feel simple. The new site gives our team full control and our users a far better experience.”
— Dominique Summers, Chief Marketing Officer, Coadjute
The Opportunity
Coadjute’s previous site was struggling to keep up with their ambition. The marketing team couldn’t manage content easily. User journeys lacked flow. SEO was vulnerable. And as new traffic was expected from campaigns and partnerships, it became clear: the site needed more than a tidy-up — it needed a rebuild that could scale with the brand. The internal goal? A professional, high-performance platform that prioritised UX, supported lead generation, and freed the team from tech bottlenecks.
The Solution
Pivotal kicked things off with full UX research: personas, user journeys, analytics audits, and industry benchmarking. This laid the foundation for thoughtful, conversion-focused design — starting with wireframes and ending in polished UI prototypes in Figma. We built a bespoke WordPress theme with custom content types and dynamic Gutenberg blocks, allowing Coadjute’s team to manage and scale content without developers. Accessibility was baked in, performance was fine-tuned, and all legacy content was migrated with care — ensuring SEO value stayed intact. Crucially, HubSpot was seamlessly integrated for lead capture, giving marketing real-time insight and tighter control. Post-launch, we delivered training and documentation so the Coadjute team could run the show confidently on their own.
The Results
Coadjute now has a website that lives up to its product. Clean, responsive, and easy to manage — with performance, accessibility, and brand consistency across every page. The marketing team can move quickly, create content freely, and capture leads directly into HubSpot. SEO integrity was preserved, content migration was smooth, and the editorial team is fully empowered. With the new site live, Coadjute can scale its message just as confidently as its technology.