Emarsys & Voyado Integration Guide + Free Viability Test

Integrating Voyado and Emarsys: Revolutionising your chosen Marketing automation and Customer data platform

Enterprise businesses rent their integrations. Choose a Pivotal Integration Viability Audit and then lease your integration for ongoing support, updates and maintenance. In the ever-changing world of marketing automation and customer data platform, businesses are always seeking cutting-edge solutions to optimise their operations, improve efficiency, and propel growth. By integrating Emarsys and Voyado, companies can harness a powerful solution that solves key challenges and redefines the way they approach martech and cdp.

Emarsys: Automating and optimising marketing processes

Emarsys is a premier marketing automation technology that provides Tools for optimising promotional processes across diverse channels, including mobile. It specialises in solving critical problems such as Customer data management, Customer segmentation, Personalisation, Marketing automation, Analytics.

Marketing Automation platforms offer a integrated set of features for executing, optimising, and measuring advertising campaigns across diverse channels and touchpoints. They enable targeted messaging, lead management, campaign orchestration, and data-driven marketing performance measurement.

Voyado: Consolidating and managing customer data

Voyado is a top-rated customer data platform solution that offers A platform that collects, unifies, and manages customer data from multiple sources, facilitating businesses to develop a unified customer profile. It tackles challenges like Customer data platform, Customer segmentation, Personalisation, Marketing automation, Analytics.

Customer Data Platforms (CDPs) deliver a consolidated repository for gathering, combining, and organising customer data from various sources, such as web applications, mobile apps, CRM systems, marketing platforms, and physical channels. This integrated customer data allows businesses to build a holistic view of each customer, supporting tailored experiences, targeted marketing campaigns, and data-driven decision-making.

The Potential of Integration

By unifying Emarsys and Voyado, businesses can:

• Simplify data flow between marketing automation and customer data platform
• Streamline critical processes to boost operational efficiency
• Acquire valuable insights from integrated data to drive data-driven decision-making
• Provide superior, personalised customer experiences across touchpoints
• Reduce data silos and streamline collaboration between teams
• Increase agility and flexibility to changing market demands

This integration empowers companies to optimise their marketing automation and customer data platform strategies, ultimately propelling growth and surpassing the competition.

Navigating Integration Complexity

Integrating Emarsys and Voyado is a challenging undertaking, with a complexity rating of 14 out of 20. The integration is extremely intricate, needing substantial custom development and comprehensive testing.

To guarantee a successful integration, consider the following key factors:

• Establishing clear goals and desired outcomes
• Assessing compatibility and scalability within the existing technology stack
• Thoroughly mapping data fields, workflows, and synchronisation processes
• Implementing a robust integration architecture
• Investing sufficient resources, expertise, and time
• Identifying potential risks and establishing mitigation strategies
• Ensuring data security and compliance with relevant regulations

Extending Your Integration with Complementary Technologies

To further optimise the capabilities of your integrated solution, consider incorporating complementary technologies such as CRM, Email Marketing, Social Media Management, Content Management, Web Analytics, Lead Scoring, Personalisation, Marketing Automation, Analytics, Loyalty Programmes, Identity Resolution, Consent Management. These technologies can expand the functionality of your integration, empowering you to solve a broader range of needs and drive even greater value.

For example, integrating Emarsys and Voyado with Social Media Management can allow you to streamline Content marketing and distribution, achieving Improved lead generation and conversion.

Best Practises for Maximising Integration Value

To guarantee the success of your Emarsys and Voyado integration, follow these best practises:

• Establish clear goals aligned with your strategies
• Meticulously map data fields and workflows to preserve data integrity
• Deploy robust error handling, monitoring, and logging mechanisms
• Monitor key metrics like Lead conversion rates, Marketing qualified leads (MQLs), Customer acquisition costs, Campaign engagement and click-through rates, Return on marketing investment (ROMI), Customer data completeness and accuracy, Customer lifetime value, Customer acquisition and retention rates, Marketing campaign effectiveness, Compliance with data privacy regulations to assess success
• Offer comprehensive documentation and training
• Architect your integration with scalability in mind
• Focus on data security and governance
• Involve stakeholders from different departments to secure buy-in and adoption
• Regularly assess and improve your integration based on user feedback and changing needs

Measuring Integration Value

To evaluate the effectiveness of your integration and continuously optimise its performance, track key performance indicators (KPIs) such as:

• Lead conversion rates
• Marketing qualified leads (MQLs)
• Customer acquisition costs
• Campaign engagement and click-through rates
• Return on marketing investment (ROMI)
• Customer data completeness and accuracy
• Customer lifetime value
• Customer acquisition and retention rates
• Marketing campaign effectiveness
• Compliance with data privacy regulations
• Integration availability
• Data consistency across platforms
• User engagement rates
• Time and cost savings achieved through process optimisation
• Improvements in key marketing automation and customer data platform metrics

By consistently monitoring these KPIs, you can detect areas for improvement, optimise your integration's performance, and prove the return on investment (ROI) of your integration initiative. Employing sophisticated analytics and reporting tools can enable you to gain deeper insights into your integration's performance and make data-driven decisions to maximise its value.

Frequently Asked Questions

• What are the system requirements for integrating Emarsys and Voyado?
  System requirements may vary depending on the specific versions and your particular needs. Generally, you'll need compatible versions, ample hardware resources, and necessary connectivity and security measures. Discuss with an integration specialist to determine the exact requirements.
• How long does it typically take to integrate Emarsys and Voyado?
  The duration can vary widely based on factors such as sophistication, quantity of data, quantity of systems and processes affected, and available resources. Simple integrations may take a few weeks, while more complex projects can span several months.
• Can Emarsys and Voyado integrate with my existing technology stack?
  In most cases, yes. Both platforms offer comprehensive integration capabilities and can typically link with a wide range of advanced software systems. However, it is vital to analyse compatibility and feasibility based on your specific systems and available APIs or connectors.
• What is the cost of integrating Emarsys and Voyado?
  The cost can vary significantly depending on the scale, complexity, quantity of systems and processes involved, and required resources. Other factors, such as data quantity, personalisation needs, and ongoing maintenance, can also influence the overall cost. Discuss your requirements with an integration provider for an accurate estimate.
• What level of support is provided post-integration?
  Reputable integration providers offer extensive support and maintenance services to assure smooth operation and long-term success. This may include problem-solving, performance enhancement, updates and upgrades, and ongoing technical assistance. Establish a service level agreement (SLA) that meets your unique needs.
• How can I guarantee data security during and after the integration?
  Implementing robust security measures and following best practises for data protection is vital during and after the integration process. This includes protecting sensitive data, implementing secure authentication and authorisation protocols, consistently monitoring for potential security threats, and maintaining compliance with relevant data protection regulations. Your integration provider should have extensive experience in deploying secure integration solutions and be able to assist you in maintaining data security.

Unlock the Potential of Emarsys and Voyado Integration with Pivotal

At Pivotal, our team of marketing automation and customer data platform experts has comprehensive expertise in integrating marketing platform and cdp solutions. We work diligently with you to identify your particular business requirements and create a customised integration solution that maximises the value of Emarsys and Voyado.

By purchasing this Viability Audit with Pivotal, we'll dive in to ensure your integration choice is the best direction and that we have everything we need to provide a successful integration. We will also provide a detailed report on the viability of your bespoke setup and integration, along with an tailored quote for the project.

By partnering with Pivotal, you can expect:

• A thorough assessment of your marketing automation and customer data platform needs and integration requirements
• A tailored integration plan that aligns with your goals and leverages the full power of Emarsys and Voyado
• Efficient implementation and thorough testing to ensure optimal performance
• Regular support and maintenance to keep your integration running smoothly
• Continuous optimisation to drive maximum value from your investment

Don't let integration challenges hold you back from achieving your marketing automation and customer data platform goals. Contact Pivotal today to learn more about our Emarsys and Voyado integration services and how we can help you harness the full potential of these robust platforms. With Pivotal as your trusted integration partner, you can confidently start your integration journey, knowing that our knowledgeable team will assist you every step of the way.