Emarsys & Stok.ly Integration Guide + Free Viability Test

Integrating Stok.ly and Emarsys: Revolutionising your chosen Marketing automation and Erp

Smart businesses rent their integrations. Choose a Pivotal Integration Viability Audit and then lease your integration for ongoing support, updates and maintenance. In the rapidly evolving world of marketing automation and erp, businesses are perpetually seeking groundbreaking solutions to streamline their operations, elevate efficiency, and propel growth. By integrating Emarsys and Stok.ly, companies can access a comprehensive solution that addresses key challenges and transforms the way they approach marketing platform and enterprise resource planning.

Emarsys: Automating and optimising marketing processes

Emarsys is a premier marketing automation software that provides Tools for optimising promotional processes across diverse channels, including mobile. It is renowned for solving critical problems such as Customer data management, Customer segmentation, Personalisation, Marketing automation, Analytics.

Marketing Automation platforms offer a integrated set of features for executing, optimising, and measuring advertising campaigns across diverse channels and touchpoints. They enable targeted messaging, lead management, campaign orchestration, and data-driven marketing performance measurement.

Stok.ly: Integrating and managing core business processes

Stok.ly is a industry-leading erp solution that offers A collection of integrated applications that helps organisations manage and optimise their core business processes across different departments. It tackles challenges like Inventory management, Order management, Purchasing, Manufacturing, Financial management.

ERP systems provide a centralised platform for overseeing and integrating various business functions and processes within an organisation. They consolidate data from different departments into a single database, allowing real-time information sharing and collaboration.

The Power of Integration

By unifying Emarsys and Stok.ly, businesses can:

• Optimise data flow between marketing automation and erp
• Automate critical processes to enhance operational efficiency
• Obtain valuable insights from integrated data to drive strategic decision-making
• Deliver outstanding, customised customer experiences across interactions
• Reduce data silos and improve collaboration between teams
• Increase agility and responsiveness to changing market demands

This integration enables companies to improve their marketing automation and erp strategies, ultimately propelling growth and outpacing the competition.

Navigating Integration Complexity

Integrating Emarsys and Stok.ly is a challenging undertaking, with a complexity rating of 16 out of 20. The integration is exceptionally sophisticated, needing complex custom development and meticulous testing.

To achieve a successful integration, consider the following key factors:

• Setting clear goals and desired outcomes
• Evaluating compatibility and scalability within the existing technology stack
• Thoroughly mapping data fields, workflows, and synchronisation processes
• Establishing a robust integration architecture
• Allocating sufficient resources, expertise, and time
• Recognising potential risks and developing mitigation strategies
• Ensuring data security and compliance with relevant regulations

Extending Your Integration with Complementary Technologies

To further enhance the capabilities of your integrated solution, consider incorporating complementary technologies such as CRM, Email Marketing, Social Media Management, Content Management, Web Analytics, Lead Scoring, Personalisation, Ecommerce, WMS, MES, BI & Analytics, PLM, SCM, HCM. These technologies can augment the functionality of your integration, allowing you to address a broader range of needs and drive even greater value.

For example, combining Emarsys and Stok.ly with HCM can enable you to streamline Production planning and control, achieving Data-driven marketing decision-making.

Best Practises for Enhancing Integration Value

To guarantee the success of your Emarsys and Stok.ly integration, follow these best practises:

• Define clear goals aligned with your strategies
• Thoroughly map data fields and workflows to preserve data integrity
• Implement robust error handling, monitoring, and logging mechanisms
• Monitor key metrics like Lead conversion rates, Marketing qualified leads (MQLs), Customer acquisition costs, Campaign engagement and click-through rates, Return on marketing investment (ROMI), Operational efficiency, Cost reduction, Inventory turnover, On-time delivery, Employee productivity to evaluate success
• Provide comprehensive documentation and training
• Architect your integration with scalability in mind
• Prioritise data security and governance
• Involve stakeholders from different departments to guarantee buy-in and adoption
• Periodically evaluate and optimise your integration based on user feedback and changing needs

Measuring Integration Success

To assess the effectiveness of your integration and continuously improve its performance, track key performance indicators (KPIs) such as:

• Lead conversion rates
• Marketing qualified leads (MQLs)
• Customer acquisition costs
• Campaign engagement and click-through rates
• Return on marketing investment (ROMI)
• Operational efficiency
• Cost reduction
• Inventory turnover
• On-time delivery
• Employee productivity
• Integration availability
• Data precision across platforms
• User satisfaction rates
• Time and cost savings achieved through process streamlining
• Improvements in key marketing automation and erp metrics

By regularly analysing these KPIs, you can identify areas for improvement, enhance your integration's performance, and showcase the return on investment (ROI) of your integration initiative. Leveraging advanced analytics and reporting tools can assist you to acquire deeper insights into your integration's performance and make data-driven decisions to optimise its value.

Frequently Asked Questions

• What are the system requirements for integrating Emarsys and Stok.ly?
  System requirements may vary depending on the specific versions and your particular needs. Generally, you'll need compatible versions, sufficient hardware resources, and necessary connectivity and security measures. Consult with an integration specialist to determine the exact requirements.
• How long does it typically take to integrate Emarsys and Stok.ly?
  The duration can vary widely based on factors such as complexity, quantity of data, count of systems and processes affected, and available resources. Simple integrations may take a few weeks, while more intricate projects can span several months.
• Can Emarsys and Stok.ly integrate with my existing technology stack?
  In most cases, yes. Both platforms offer extensive integration capabilities and can typically connect with a wide range of advanced software systems. However, it is vital to evaluate compatibility and feasibility based on your specific systems and available APIs or connectors.
• What is the cost of integrating Emarsys and Stok.ly?
  The cost can vary substantially depending on the scale, complexity, quantity of systems and processes involved, and required resources. Other factors, such as data quantity, customisation needs, and ongoing maintenance, can also impact the overall cost. Discuss your requirements with an integration provider for an accurate estimate.
• What level of support is provided post-integration?
  Reputable integration providers offer complete support and maintenance services to ensure smooth operation and long-term success. This may include issue resolution, performance improvement, updates and upgrades, and ongoing technical assistance. Establish a service level agreement (SLA) that meets your particular needs.
• How can I maintain data security during and after the integration?
  Implementing robust security measures and following best practises for data protection is vital during and after the integration process. This includes securing sensitive data, establishing secure authentication and authorisation protocols, regularly monitoring for potential security threats, and maintaining compliance with relevant data protection regulations. Your integration provider should have comprehensive experience in establishing secure integration solutions and be able to guide you in maintaining data security.

Unlock the Power of Emarsys and Stok.ly Integration with Pivotal

At Pivotal, our team of marketing automation and erp experts has extensive expertise in integrating martech and enterprise resource planning solutions. We work closely with you to identify your unique business requirements and develop a customised integration solution that maximises the value of Emarsys and Stok.ly.

By purchasing this Viability Audit with Pivotal, we'll conduct a thorough analysis to ensure your integration choice is the most suitable direction and that we have everything we need to provide a seamless integration. We will also provide a detailed report on the viability of your bespoke setup and integration, along with an precise quote for the project.

By collaborating with Pivotal, you can expect:

• A thorough assessment of your marketing automation and erp needs and integration requirements
• A tailored integration plan that aligns with your goals and harnesses the full power of Emarsys and Stok.ly
• Efficient implementation and comprehensive testing to guarantee optimal performance
• Ongoing support and maintenance to keep your integration running efficiently
• Regular improvement to deliver maximum value from your investment

Don't let integration challenges hinder your progress from achieving your marketing automation and erp goals. Contact Pivotal today to learn more about our Emarsys and Stok.ly integration services and how we can help you harness the full capabilities of these powerful platforms. With Pivotal as your trusted integration partner, you can reliably begin your integration journey, knowing that our skilled team will assist you every step of the way.