Emarsys & Sparklayer B2B Integration Guide + Free Viability Test

Integrating Sparklayer B2B and Emarsys: Optimising your chosen Marketing automation and B2b ecommerce platform

Enterprise businesses rent their integrations. Choose a Pivotal Integration Viability Audit and then lease your integration for ongoing support, updates and maintenance. In the fast-paced arena of marketing automation and b2b ecommerce platform, businesses are perpetually seeking innovative solutions to streamline their operations, boost efficiency, and drive growth. By integrating Emarsys and Sparklayer B2B, companies can access a comprehensive solution that tackles key challenges and redefines the way they approach marketing platform and business-to-business e-commerce.

Emarsys: Automating and optimising marketing processes

Emarsys is a premier marketing automation software that provides Tools for optimising promotional processes across diverse channels, including mobile. It specialises in solving critical problems such as Customer data management, Customer segmentation, Personalisation, Marketing automation, Analytics.

Marketing Automation platforms offer a integrated set of features for executing, optimising, and measuring advertising campaigns across diverse channels and touchpoints. They enable targeted messaging, lead management, campaign orchestration, and data-driven marketing performance measurement.

Sparklayer B2B: Facilitating online transactions between businesses

Sparklayer B2B is a top-rated b2b ecommerce platform solution that offers A platform that enables businesses to procure and distribute products or services to other businesses in an online environment. It tackles challenges like B2B ecommerce, Punchout catalogues, Quote management, Customer-specific pricing, Multi-channel selling.

B2B Ecommerce Platforms are developed to optimise and systematise the intricate processes involved in purchasing and offering products or services among businesses. They deliver features and tools for creating online catalogues, managing orders and inventory, supporting negotiations and contracts, and linking with other business systems.

The Power of Integration

By combining Emarsys and Sparklayer B2B, businesses can:

• Streamline data flow between marketing automation and b2b ecommerce platform
• Optimise critical processes to improve operational efficiency
• Acquire valuable insights from integrated data to inform strategic decision-making
• Offer exceptional, customised customer experiences across channels
• Reduce data silos and enhance collaboration between teams
• Increase agility and adaptability to changing market demands

This integration empowers companies to optimise their marketing automation and b2b ecommerce platform strategies, ultimately accelerating growth and surpassing the competition.

Navigating Integration Complexity

Integrating Emarsys and Sparklayer B2B is a intricate undertaking, with a complexity rating of 14 out of 20. The integration is extremely intricate, needing substantial custom development and comprehensive testing.

To achieve a successful integration, consider the following essential factors:

• Setting clear goals and desired outcomes
• Analysing compatibility and scalability within the existing technology stack
• Meticulously mapping data fields, workflows, and synchronisation processes
• Establishing a robust integration architecture
• Dedicating sufficient resources, expertise, and time
• Determining potential risks and establishing mitigation strategies
• Maintaining data security and compliance with relevant regulations

Extending Your Integration with Complementary Technologies

To further improve the capabilities of your integrated solution, consider incorporating complementary technologies such as CRM, Email Marketing, Social Media Management, Content Management, Web Analytics, Lead Scoring, Personalisation, ERP, PIM, Order Management, Supplier Management, eProcurement, EDI. These technologies can expand the functionality of your integration, empowering you to solve a broader range of needs and deliver even greater value.

For example, integrating Emarsys and Sparklayer B2B with Content Management can enable you to automate Private marketplaces, leading to Data-driven marketing decision-making.

Best Practises for Enhancing Integration Value

To achieve the success of your Emarsys and Sparklayer B2B integration, follow these best practises:

• Set clear goals aligned with your strategies
• Meticulously map data fields and workflows to preserve data integrity
• Establish robust error handling, monitoring, and logging mechanisms
• Monitor key metrics like Lead conversion rates, Marketing qualified leads (MQLs), Customer acquisition costs, Campaign engagement and click-through rates, Return on marketing investment (ROMI), Sales revenue, Average order value, Customer acquisition and retention, Order processing time, Inventory turnover rate to assess success
• Provide comprehensive documentation and training
• Design your integration with scalability in mind
• Prioritise data security and governance
• Involve stakeholders from various departments to guarantee buy-in and adoption
• Consistently evaluate and improve your integration based on user feedback and changing needs

Measuring Integration Value

To evaluate the effectiveness of your integration and consistently enhance its performance, track key performance indicators (KPIs) such as:

• Lead conversion rates
• Marketing qualified leads (MQLs)
• Customer acquisition costs
• Campaign engagement and click-through rates
• Return on marketing investment (ROMI)
• Sales revenue
• Average order value
• Customer acquisition and retention
• Order processing time
• Inventory turnover rate
• Integration reliability
• Data accuracy across platforms
• User engagement rates
• Time and cost savings achieved through process optimisation
• Improvements in key marketing automation and b2b ecommerce platform metrics

By periodically analysing these KPIs, you can identify areas for improvement, optimise your integration's performance, and demonstrate the return on investment (ROI) of your integration initiative. Employing advanced analytics and reporting tools can assist you to obtain deeper insights into your integration's performance and make data-driven decisions to enhance its value.

Frequently Asked Questions

• What are the system requirements for integrating Emarsys and Sparklayer B2B?
  System requirements may vary depending on the specific versions and your unique needs. Generally, you'll need corresponding versions, adequate hardware resources, and necessary connectivity and security measures. Discuss with an integration specialist to determine the exact requirements.
• How long does it typically take to integrate Emarsys and Sparklayer B2B?
  The duration can vary widely based on factors such as complexity, quantity of data, number of systems and processes affected, and available resources. Straightforward integrations may take a few weeks, while more sophisticated projects can span several months.
• Can Emarsys and Sparklayer B2B integrate with my existing technology stack?
  In most cases, yes. Both platforms offer comprehensive integration capabilities and can typically link with a wide range of contemporary software systems. However, it is vital to analyse compatibility and feasibility based on your specific systems and available APIs or connectors.
• What is the cost of integrating Emarsys and Sparklayer B2B?
  The cost can vary considerably depending on the extent, intricacy, number of systems and processes involved, and required resources. Other factors, such as data amount, personalisation needs, and ongoing maintenance, can also influence the overall cost. Discuss your requirements with an integration provider for an accurate estimate.
• What level of support is provided post-integration?
  Reputable integration providers offer complete support and maintenance services to assure smooth operation and long-term success. This may include troubleshooting, performance optimisation, updates and upgrades, and ongoing technical assistance. Establish a service level agreement (SLA) that meets your specific needs.
• How can I maintain data security during and after the integration?
  Implementing robust security measures and following best practises for data protection is vital during and after the integration process. This includes securing sensitive data, implementing secure authentication and authorisation protocols, periodically monitoring for potential security threats, and upholding compliance with relevant data protection regulations. Your integration provider should have in-depth experience in deploying secure integration solutions and be able to assist you in upholding data security.

Unlock the Potential of Emarsys and Sparklayer B2B Integration with Pivotal

At Pivotal, our team of marketing automation and b2b ecommerce platform experts has extensive expertise in integrating marketing platform and business-to-business e-commerce solutions. We work diligently with you to understand your unique business requirements and develop a tailored integration solution that optimises the value of Emarsys and Sparklayer B2B.

By purchasing this Viability Audit with Pivotal, we'll immerse ourselves to ensure your integration choice is the optimal direction and that we have everything we need to execute a effective integration. We will also provide a detailed report on the viability of your bespoke setup and integration, along with an accurate quote for the project.

By collaborating with Pivotal, you can expect:

• A comprehensive assessment of your marketing automation and b2b ecommerce platform needs and integration requirements
• A tailored integration plan that aligns with your goals and leverages the full potential of Emarsys and Sparklayer B2B
• Efficient implementation and rigorous testing to guarantee optimal performance
• Regular support and maintenance to keep your integration running flawlessly
• Ongoing enhancement to drive maximum value from your investment

Don't let integration challenges limit your potential from achieving your marketing automation and b2b ecommerce platform goals. Contact Pivotal today to learn more about our Emarsys and Sparklayer B2B integration services and how we can help you harness the full potential of these innovative platforms. With Pivotal as your trusted integration partner, you can confidently begin your integration journey, knowing that our experienced team will assist you every step of the way.