Emarsys & Orderwise Integration Guide + Free Viability Test

Integrating Orderwise and Emarsys: Revolutionising your chosen Marketing automation and Erp

Smart businesses rent their integrations. Choose a Pivotal Integration Viability Audit and then lease your integration for ongoing support, updates and maintenance. In the fast-paced arena of marketing automation and erp, businesses are perpetually seeking groundbreaking solutions to enhance their operations, elevate efficiency, and drive growth. By unifying Emarsys and Orderwise , companies can access a comprehensive solution that tackles key challenges and redefines the way they approach marketing platform and business management software.

Emarsys: Automating and optimising marketing processes

Emarsys is a premier marketing automation tool that provides Tools for optimising promotional processes across diverse channels, including mobile. It specialises in solving critical problems such as Customer data management, Customer segmentation, Personalisation, Marketing automation, Analytics.

Marketing Automation platforms offer a integrated set of features for executing, optimising, and measuring advertising campaigns across diverse channels and touchpoints. They enable targeted messaging, lead management, campaign orchestration, and data-driven marketing performance measurement.

Orderwise : Integrating and managing core business processes

Orderwise is a highly regarded erp solution that offers A suite of unified applications that assists organisations handle and automate their core business processes across different departments. It tackles challenges like Inventory management, Order processing, Warehouse management, Accounting, CRM.

ERP systems deliver a integrated platform for overseeing and integrating various business functions and processes within an organisation. They combine data from different departments into a single database, facilitating real-time information sharing and collaboration.

The Advantage of Integration

By unifying Emarsys and Orderwise , businesses can:

• Simplify data flow between marketing automation and erp
• Streamline critical processes to boost operational efficiency
• Gain valuable insights from integrated data to inform informed decision-making
• Offer exceptional, tailored customer experiences across channels
• Minimise data silos and enhance collaboration between teams
• Increase agility and responsiveness to changing market demands

This integration empowers companies to improve their marketing automation and erp strategies, ultimately propelling growth and staying ahead of the competition.

Handling Integration Complexity

Integrating Emarsys and Orderwise is a challenging undertaking, with a complexity rating of 16 out of 20. The integration is exceptionally sophisticated, needing complex custom development and meticulous testing.

To ensure a successful integration, consider the following essential factors:

• Establishing clear goals and desired outcomes
• Assessing compatibility and scalability within the existing technology stack
• Carefully mapping data fields, workflows, and synchronisation processes
• Establishing a robust integration architecture
• Allocating sufficient resources, expertise, and time
• Determining potential risks and establishing mitigation strategies
• Guaranteeing data security and compliance with relevant regulations

Extending Your Integration with Complementary Technologies

To further improve the capabilities of your integrated solution, consider incorporating complementary technologies such as CRM, Email Marketing, Social Media Management, Content Management, Web Analytics, Lead Scoring, Personalisation, Ecommerce, WMS, MES, BI & Analytics, PLM, SCM, HCM. These technologies can augment the functionality of your integration, allowing you to solve a broader range of needs and deliver even greater value.

For example, integrating Emarsys and Orderwise with HCM can enable you to automate Event and webinar promotion, resulting in Data-driven marketing decision-making.

Best Practises for Optimising Integration Value

To guarantee the success of your Emarsys and Orderwise integration, follow these best practises:

• Define clear goals aligned with your strategies
• Carefully map data fields and workflows to ensure data integrity
• Deploy robust error handling, monitoring, and logging mechanisms
• Track key metrics like Lead conversion rates, Marketing qualified leads (MQLs), Customer acquisition costs, Campaign engagement and click-through rates, Return on marketing investment (ROMI), Operational efficiency, Cost reduction, Inventory turnover, On-time delivery, Employee productivity to gauge success
• Offer comprehensive documentation and training
• Design your integration with scalability in mind
• Prioritise data security and governance
• Involve stakeholders from diverse departments to ensure buy-in and adoption
• Regularly assess and improve your integration based on user feedback and changing needs

Measuring Integration Impact

To evaluate the effectiveness of your integration and continuously improve its performance, track key performance indicators (KPIs) such as:

• Lead conversion rates
• Marketing qualified leads (MQLs)
• Customer acquisition costs
• Campaign engagement and click-through rates
• Return on marketing investment (ROMI)
• Operational efficiency
• Cost reduction
• Inventory turnover
• On-time delivery
• Employee productivity
• Integration reliability
• Data precision across platforms
• User satisfaction rates
• Time and cost savings achieved through process streamlining
• Improvements in key marketing automation and erp metrics

By consistently monitoring these KPIs, you can identify areas for improvement, optimise your integration's performance, and showcase the return on investment (ROI) of your integration initiative. Leveraging cutting-edge analytics and reporting tools can assist you to gain deeper insights into your integration's performance and make data-driven decisions to enhance its value.

Frequently Asked Questions

• What are the system requirements for integrating Emarsys and Orderwise ?
  System requirements may vary depending on the specific versions and your unique needs. Generally, you'll need matching versions, ample hardware resources, and necessary connectivity and security measures. Discuss with an integration specialist to determine the exact requirements.
• How long does it typically take to integrate Emarsys and Orderwise ?
  The duration can vary widely based on factors such as intricacy, quantity of data, number of systems and processes affected, and available resources. Simple integrations may take a few weeks, while more complex projects can span several months.
• Can Emarsys and Orderwise integrate with my existing technology stack?
  In most cases, yes. Both platforms offer comprehensive integration capabilities and can typically link with a wide range of modern software systems. However, it is vital to analyse compatibility and feasibility based on your specific systems and available APIs or connectors.
• What is the cost of integrating Emarsys and Orderwise ?
  The cost can vary considerably depending on the scale, complexity, count of systems and processes involved, and required resources. Other factors, such as data volume, customisation needs, and ongoing maintenance, can also influence the overall cost. Discuss your requirements with an integration provider for an accurate estimate.
• What level of support is provided post-integration?
  Reputable integration providers offer extensive support and maintenance services to ensure smooth operation and long-term success. This may include problem-solving, performance optimisation, updates and upgrades, and ongoing technical assistance. Establish a service level agreement (SLA) that meets your specific needs.
• How can I guarantee data security during and after the integration?
  Establishing robust security measures and following best practises for data protection is crucial during and after the integration process. This includes protecting sensitive data, establishing secure authentication and authorisation protocols, consistently analysing for potential security threats, and upholding compliance with relevant data protection regulations. Your integration provider should have comprehensive experience in implementing secure integration solutions and be able to guide you in maintaining data security.

Unlock the Possibilities of Emarsys and Orderwise Integration with Pivotal

At Pivotal, our team of marketing automation and erp experts has deep expertise in integrating marketing platform and business management software solutions. We work closely with you to assess your specific business requirements and develop a tailored integration solution that optimises the value of Emarsys and Orderwise .

By purchasing this Viability Audit with Pivotal, we'll dive in to ensure your integration choice is the most suitable direction and that we have everything we need to provide a effective integration. We will also provide a in-depth report on the viability of your bespoke setup and integration, along with an precise quote for the project.

By partnering with Pivotal, you can expect:

• A detailed assessment of your marketing automation and erp needs and integration requirements
• A customised integration plan that aligns with your goals and harnesses the full potential of Emarsys and Orderwise
• Seamless implementation and rigorous testing to ensure optimal performance
• Regular support and maintenance to keep your integration running smoothly
• Regular improvement to deliver maximum value from your investment

Don't let integration challenges hold you back from achieving your marketing automation and erp goals. Contact Pivotal today to learn more about our Emarsys and Orderwise integration services and how we can help you unleash the full capabilities of these innovative platforms. With Pivotal as your trusted integration partner, you can assuredly embark on your integration journey, knowing that our skilled team will guide you every step of the way.