Emarsys & Linnworks Integration Guide + Free Viability Test

Integrating Linnworks and Emarsys: Getting more from your chosen Marketing automation and Oms

Intelligent businesses rent their integrations. Choose a Pivotal Integration Viability Audit and then lease your integration for ongoing support, updates and maintenance. In the ever-changing space of marketing automation and oms, businesses are always seeking cutting-edge solutions to enhance their operations, boost efficiency, and accelerate growth. By integrating Emarsys and Linnworks, companies can access a comprehensive solution that solves key challenges and transforms the way they approach marketing platform and distributed order management.

Emarsys: Automating and optimising marketing processes

Emarsys is a premier marketing automation tool that provides Tools for optimising promotional processes across diverse channels, including mobile. It is renowned for solving critical problems such as Customer data management, Customer segmentation, Personalisation, Marketing automation, Analytics.

Marketing Automation platforms offer a integrated set of features for executing, optimising, and measuring advertising campaigns across diverse channels and touchpoints. They enable targeted messaging, lead management, campaign orchestration, and data-driven marketing performance measurement.

Linnworks: Managing and tracking orders across channels

Linnworks is a highly regarded oms solution that offers A system for handling the full lifecycle of an order, from initial creation to final fulfilment, across diverse touchpoints and warehouses. It tackles challenges like Inventory management, Order management, Shipping, Purchasing, Reporting.

Order Management Systems (OMS) are created to optimise and automate the multifaceted processes related to overseeing orders across diverse sales channels, such as ecommerce, physical, and m-commerce. They deliver a centralised platform for processing, following, and delivering orders, ensuring that orders are correctly handled and fulfilled to customers in a timely manner.

The Potential of Integration

By combining Emarsys and Linnworks, businesses can:

• Simplify data flow between marketing automation and oms
• Streamline critical processes to boost operational efficiency
• Acquire valuable insights from integrated data to support strategic decision-making
• Provide exceptional, customised customer experiences across interactions
• Reduce data silos and enhance collaboration between teams
• Increase agility and flexibility to changing market demands

This integration enables companies to optimise their marketing automation and oms strategies, ultimately accelerating growth and staying ahead of the competition.

Handling Integration Complexity

Integrating Emarsys and Linnworks is a complex undertaking, with a complexity rating of 14 out of 20. The integration is extremely intricate, needing substantial custom development and comprehensive testing.

To ensure a successful integration, consider the following key factors:

• Setting clear goals and desired outcomes
• Analysing compatibility and scalability within the existing technology stack
• Meticulously mapping data fields, workflows, and synchronisation processes
• Deploying a robust integration architecture
• Dedicating sufficient resources, expertise, and time
• Determining potential risks and creating mitigation strategies
• Ensuring data security and compliance with relevant regulations

Augmenting Your Integration with Complementary Technologies

To further enhance the capabilities of your integrated solution, consider incorporating complementary technologies such as CRM, Email Marketing, Social Media Management, Content Management, Web Analytics, Lead Scoring, Personalisation, Ecommerce, POS, ERP, WMS, Inventory Management, Shipping and Fulfilment, Customer Service. These technologies can expand the functionality of your integration, enabling you to tackle a broader range of needs and achieve even greater value.

For example, combining Emarsys and Linnworks with ERP can facilitate you to optimise Email marketing and drip campaigns, achieving Data-driven marketing decision-making.

Best Practises for Maximising Integration Value

To ensure the success of your Emarsys and Linnworks integration, follow these best practises:

• Set clear goals aligned with your strategies
• Meticulously map data fields and workflows to maintain data integrity
• Deploy robust error handling, monitoring, and logging mechanisms
• Measure key metrics like Lead conversion rates, Marketing qualified leads (MQLs), Customer acquisition costs, Campaign engagement and click-through rates, Return on marketing investment (ROMI), Order accuracy rate, On-time fulfilment rate, Inventory turnover, Average order value, Cost per order to evaluate success
• Provide comprehensive documentation and training
• Design your integration with scalability in mind
• Prioritise data security and governance
• Involve stakeholders from various departments to secure buy-in and adoption
• Periodically evaluate and optimise your integration based on user feedback and changing needs

Measuring Integration Success

To evaluate the effectiveness of your integration and regularly enhance its performance, track key performance indicators (KPIs) such as:

• Lead conversion rates
• Marketing qualified leads (MQLs)
• Customer acquisition costs
• Campaign engagement and click-through rates
• Return on marketing investment (ROMI)
• Order accuracy rate
• On-time fulfilment rate
• Inventory turnover
• Average order value
• Cost per order
• Integration reliability
• Data accuracy across platforms
• User adoption rates
• Time and cost savings achieved through process optimisation
• Improvements in key marketing automation and oms metrics

By periodically analysing these KPIs, you can detect areas for improvement, optimise your integration's performance, and demonstrate the return on investment (ROI) of your integration initiative. Employing advanced analytics and reporting tools can assist you to gain deeper insights into your integration's performance and make data-driven decisions to maximise its value.

Frequently Asked Questions

• What are the system requirements for integrating Emarsys and Linnworks?
  System requirements may vary depending on the specific versions and your specific needs. Generally, you'll need compatible versions, adequate hardware resources, and necessary connectivity and security measures. Speak with an integration specialist to determine the exact requirements.
• How long does it typically take to integrate Emarsys and Linnworks?
  The duration can vary widely based on factors such as sophistication, amount of data, number of systems and processes affected, and available resources. Simple integrations may take a few weeks, while more complex projects can span several months.
• Can Emarsys and Linnworks integrate with my existing technology stack?
  In most cases, yes. Both platforms offer extensive integration capabilities and can typically connect with a wide range of modern software systems. However, it is essential to analyse compatibility and feasibility based on your specific systems and available APIs or connectors.
• What is the cost of integrating Emarsys and Linnworks?
  The cost can vary significantly depending on the extent, complexity, count of systems and processes involved, and required resources. Other factors, such as data amount, customisation needs, and ongoing maintenance, can also affect the overall cost. Discuss your requirements with an integration provider for an accurate estimate.
• What level of support is provided post-integration?
  Reputable integration providers offer comprehensive support and maintenance services to assure smooth operation and long-term success. This may include issue resolution, performance improvement, updates and upgrades, and ongoing technical assistance. Establish a service level agreement (SLA) that meets your unique needs.
• How can I maintain data security during and after the integration?
  Deploying robust security measures and following best practises for data protection is crucial during and after the integration process. This includes securing sensitive data, implementing secure authentication and authorisation protocols, regularly monitoring for potential security threats, and upholding compliance with relevant data protection regulations. Your integration provider should have extensive experience in establishing secure integration solutions and be able to assist you in upholding data security.

Unleash the Potential of Emarsys and Linnworks Integration with Pivotal

At Pivotal, our team of marketing automation and oms experts has deep expertise in integrating martech and distributed order management solutions. We work closely with you to assess your particular business requirements and develop a tailored integration solution that enhances the value of Emarsys and Linnworks.

By purchasing this Viability Audit with Pivotal, we'll immerse ourselves to ensure your integration choice is the most suitable direction and that we have everything we need to deliver a effective integration. We will also provide a detailed report on the viability of your bespoke setup and integration, along with an precise quote for the project.

By working with Pivotal, you can expect:

• A thorough assessment of your marketing automation and oms needs and integration requirements
• A customised integration plan that aligns with your goals and utilises the full capabilities of Emarsys and Linnworks
• Smooth implementation and thorough testing to ensure optimal performance
• Continuous support and maintenance to keep your integration running flawlessly
• Regular enhancement to achieve maximum value from your investment

Don't let integration challenges limit your potential from achieving your marketing automation and oms goals. Contact Pivotal today to learn more about our Emarsys and Linnworks integration services and how we can help you harness the full potential of these powerful platforms. With Pivotal as your trusted integration partner, you can confidently start your integration journey, knowing that our knowledgeable team will support you every step of the way.