Emarsys & Klevu Integration Guide + Free Viability Test

Integrating Klevu and Emarsys: Maximising your chosen Marketing automation and Site search

Smart businesses rent their integrations. Choose a Pivotal Integration Viability Audit and then lease your integration for ongoing support, updates and maintenance. In the rapidly evolving area of marketing automation and site search, businesses are always seeking innovative solutions to streamline their operations, elevate efficiency, and accelerate growth. By combining Emarsys and Klevu, companies can access a robust solution that solves key challenges and redefines the way they approach marketing platform and product discovery.

Emarsys: Automating and optimising marketing processes

Emarsys is a leading marketing automation tool that provides Tools for optimising promotional processes across diverse channels, including mobile. It excels at solving critical problems such as Customer data management, Customer segmentation, Personalisation, Marketing automation, Analytics.

Marketing Automation platforms offer a integrated set of features for executing, optimising, and measuring advertising campaigns across diverse channels and touchpoints. They enable targeted messaging, lead management, campaign orchestration, and data-driven marketing performance measurement.

Klevu: Enabling effective search on websites

Klevu is a highly regarded site search solution that offers Platforms that facilitate accurate search of content on websites, assisting users to locate desired information. It solves challenges like Site search, Category navigation, Product recommendations, Search analytics, Voice search.

Site Search solutions utilise sophisticated querying techniques and strategies to facilitate effective retrieval of data on online platforms. These solutions aim to comprehend user queries and deliver pertinent results, improving the usability and driving engagement.

The Potential of Integration

By integrating Emarsys and Klevu, businesses can:

• Streamline data flow between marketing automation and site search
• Automate critical processes to improve operational efficiency
• Obtain valuable insights from integrated data to inform informed decision-making
• Provide outstanding, customised customer experiences across touchpoints
• Eliminate data silos and enhance collaboration between teams
• Increase agility and responsiveness to changing market demands

This integration allows companies to optimise their marketing automation and site search strategies, ultimately accelerating growth and staying ahead of the competition.

Navigating Integration Complexity

Integrating Emarsys and Klevu is a challenging undertaking, with a complexity rating of 14 out of 20. The integration is extremely intricate, needing substantial custom development and comprehensive testing.

To ensure a successful integration, consider the following key factors:

• Establishing clear goals and desired outcomes
• Assessing compatibility and scalability within the existing technology stack
• Meticulously mapping data fields, workflows, and synchronisation processes
• Deploying a robust integration architecture
• Investing sufficient resources, expertise, and time
• Recognising potential risks and developing mitigation strategies
• Maintaining data security and compliance with relevant regulations

Augmenting Your Integration with Complementary Technologies

To further improve the capabilities of your integrated solution, consider incorporating complementary technologies such as CRM, Email Marketing, Social Media Management, Content Management, Web Analytics, Lead Scoring, Personalisation, Ecommerce, Merchandising, Analytics, Natural Language Processing. These technologies can augment the functionality of your integration, empowering you to solve a broader range of needs and drive even greater value.

For example, integrating Emarsys and Klevu with Analytics can enable you to streamline Event and webinar promotion, resulting in .

Best Practises for Optimising Integration Value

To ensure the success of your Emarsys and Klevu integration, follow these best practises:

• Establish clear goals aligned with your strategies
• Meticulously map data fields and workflows to ensure data integrity
• Deploy robust error handling, monitoring, and logging mechanisms
• Measure key metrics like Lead conversion rates, Marketing qualified leads (MQLs), Customer acquisition costs, Campaign engagement and click-through rates, Return on marketing investment (ROMI), Search conversion rate, Click-through rate, No-result rate, Search relevance, User satisfaction to assess success
• Deliver comprehensive documentation and training
• Architect your integration with scalability in mind
• Prioritise data security and governance
• Include stakeholders from diverse departments to secure buy-in and adoption
• Periodically evaluate and optimise your integration based on user feedback and changing needs

Measuring Integration Value

To assess the effectiveness of your integration and continuously optimise its performance, track key performance indicators (KPIs) such as:

• Lead conversion rates
• Marketing qualified leads (MQLs)
• Customer acquisition costs
• Campaign engagement and click-through rates
• Return on marketing investment (ROMI)
• Search conversion rate
• Click-through rate
• No-result rate
• Search relevance
• User satisfaction
• Integration uptime
• Data consistency across platforms
• User satisfaction rates
• Time and cost savings achieved through process optimisation
• Improvements in key marketing automation and site search metrics

By regularly analysing these KPIs, you can pinpoint areas for improvement, fine-tune your integration's performance, and prove the return on investment (ROI) of your integration initiative. Utilising sophisticated analytics and reporting tools can enable you to acquire deeper insights into your integration's performance and make data-driven decisions to maximise its value.

Frequently Asked Questions

• What are the system requirements for integrating Emarsys and Klevu?
  System requirements may vary depending on the specific versions and your particular needs. Generally, you'll need matching versions, sufficient hardware resources, and necessary connectivity and security measures. Discuss with an integration specialist to determine the exact requirements.
• How long does it typically take to integrate Emarsys and Klevu?
  The duration can vary widely based on factors such as intricacy, volume of data, count of systems and processes affected, and available resources. Straightforward integrations may take a few weeks, while more complex projects can span several months.
• Can Emarsys and Klevu integrate with my existing technology stack?
  In most cases, yes. Both platforms offer extensive integration capabilities and can typically link with a wide range of advanced software systems. However, it is vital to analyse compatibility and feasibility based on your specific systems and available APIs or connectors.
• What is the cost of integrating Emarsys and Klevu?
  The cost can vary considerably depending on the scale, complexity, quantity of systems and processes involved, and required resources. Other factors, such as data quantity, personalisation needs, and ongoing maintenance, can also impact the overall cost. Discuss your requirements with an integration provider for an accurate estimate.
• What level of support is provided post-integration?
  Reputable integration providers offer extensive support and maintenance services to guarantee smooth operation and long-term success. This may include issue resolution, performance optimisation, updates and upgrades, and ongoing technical assistance. Establish a service level agreement (SLA) that meets your specific needs.
• How can I maintain data security during and after the integration?
  Establishing robust security measures and following best practises for data protection is essential during and after the integration process. This includes encrypting sensitive data, implementing secure authentication and authorisation protocols, periodically monitoring for potential security threats, and maintaining compliance with relevant data protection regulations. Your integration provider should have extensive experience in deploying secure integration solutions and be able to assist you in maintaining data security.

Unlock the Possibilities of Emarsys and Klevu Integration with Pivotal

At Pivotal, our team of marketing automation and site search experts has deep expertise in integrating martech and product discovery solutions. We work closely with you to identify your unique business requirements and develop a tailored integration solution that optimises the value of Emarsys and Klevu.

By purchasing this Viability Audit with Pivotal, we'll immerse ourselves to ensure your integration choice is the optimal direction and that we have everything we need to deliver a seamless integration. We will also provide a detailed report on the viability of your bespoke setup and integration, along with an precise quote for the project.

By partnering with Pivotal, you can expect:

• A thorough assessment of your marketing automation and site search needs and integration requirements
• A personalised integration plan that aligns with your goals and utilises the full power of Emarsys and Klevu
• Smooth implementation and rigorous testing to guarantee optimal performance
• Regular support and maintenance to keep your integration running smoothly
• Ongoing optimisation to achieve maximum value from your investment

Don't let integration challenges hold you back from achieving your marketing automation and site search goals. Contact Pivotal today to learn more about our Emarsys and Klevu integration services and how we can help you harness the full potential of these innovative platforms. With Pivotal as your trusted integration partner, you can reliably begin your integration journey, knowing that our experienced team will assist you every step of the way.