Emarsys & Inriver Integration Guide + Free Viability Test

Integrating Inriver and Emarsys: Getting more from your chosen Marketing automation and Pim

Enterprise businesses rent their integrations. Choose a Pivotal Integration Viability Audit and then lease your integration for ongoing support, updates and maintenance. In the ever-changing space of marketing automation and pim, businesses are perpetually seeking cutting-edge solutions to streamline their operations, elevate efficiency, and drive growth. By combining Emarsys and Inriver, companies can unlock a robust solution that tackles key challenges and redefines the way they approach marketing platform and product information management.

Emarsys: Automating and optimising marketing processes

Emarsys is a premier marketing automation software that provides Tools for optimising promotional processes across diverse channels, including mobile. It is renowned for solving critical problems such as Customer data management, Customer segmentation, Personalisation, Marketing automation, Analytics.

Marketing Automation platforms offer a integrated set of features for executing, optimising, and measuring advertising campaigns across diverse channels and touchpoints. They enable targeted messaging, lead management, campaign orchestration, and data-driven marketing performance measurement.

Inriver: Centralising and managing product data

Inriver is a industry-leading pim solution that offers A system for centralising, organising, and distributing consistent product content across diverse channels and touchpoints. It solves challenges like Product information management, Catalogue management, Data quality management, Digital asset management, Omnichannel publishing.

Product Information Management (PIM) solutions deliver a unified source of truth for product information, empowering businesses to handle and enrich their product information efficiently. They offer features for data import, governance, enhancement, and publishing of product data across multiple channels and systems.

The Potential of Integration

By integrating Emarsys and Inriver, businesses can:

• Streamline data flow between marketing automation and pim
• Optimise critical processes to improve operational efficiency
• Gain valuable insights from integrated data to inform strategic decision-making
• Provide outstanding, personalised customer experiences across channels
• Minimise data silos and streamline collaboration between teams
• Boost agility and flexibility to changing market demands

This integration empowers companies to optimise their marketing automation and pim strategies, ultimately driving growth and staying ahead of the competition.

Managing Integration Complexity

Integrating Emarsys and Inriver is a challenging undertaking, with a complexity rating of 13 out of 20. The integration is highly intricate, requiring significant custom development and thorough testing.

To achieve a successful integration, consider the following essential factors:

• Setting clear goals and desired outcomes
• Analysing compatibility and scalability within the existing technology stack
• Meticulously mapping data fields, workflows, and synchronisation processes
• Deploying a robust integration architecture
• Investing sufficient resources, expertise, and time
• Identifying potential risks and establishing mitigation strategies
• Guaranteeing data security and compliance with relevant regulations

Extending Your Integration with Complementary Technologies

To further optimise the capabilities of your integrated solution, consider incorporating complementary technologies such as CRM, Email Marketing, Social Media Management, Content Management, Web Analytics, Lead Scoring, Personalisation, Ecommerce, ERP, WMS/3PL, MDM, DAM, Print Catalogue Management, Product Lifecycle Management. These technologies can extend the functionality of your integration, allowing you to tackle a broader range of needs and achieve even greater value.

For example, unifying Emarsys and Inriver with Product Lifecycle Management can facilitate you to automate Product data syndication and publishing, achieving Optimised marketing spend and ROI.

Best Practises for Optimising Integration Value

To guarantee the success of your Emarsys and Inriver integration, follow these best practises:

• Define clear goals aligned with your strategies
• Meticulously map data fields and workflows to ensure data integrity
• Implement robust error handling, monitoring, and logging mechanisms
• Monitor key metrics like Lead conversion rates, Marketing qualified leads (MQLs), Customer acquisition costs, Campaign engagement and click-through rates, Return on marketing investment (ROMI), Data quality score, Time-to-market, Product data completeness and accuracy, Content reuse rate, User adoption and satisfaction to evaluate success
• Deliver comprehensive documentation and training
• Build your integration with scalability in mind
• Emphasise data security and governance
• Engage stakeholders from diverse departments to secure buy-in and adoption
• Periodically assess and improve your integration based on user feedback and changing needs

Measuring Integration Value

To evaluate the effectiveness of your integration and consistently optimise its performance, track key performance indicators (KPIs) such as:

• Lead conversion rates
• Marketing qualified leads (MQLs)
• Customer acquisition costs
• Campaign engagement and click-through rates
• Return on marketing investment (ROMI)
• Data quality score
• Time-to-market
• Product data completeness and accuracy
• Content reuse rate
• User adoption and satisfaction
• Integration reliability
• Data consistency across platforms
• User satisfaction rates
• Time and cost savings achieved through process streamlining
• Improvements in key marketing automation and pim metrics

By regularly monitoring these KPIs, you can pinpoint areas for improvement, optimise your integration's performance, and showcase the return on investment (ROI) of your integration initiative. Utilising advanced analytics and reporting tools can enable you to obtain deeper insights into your integration's performance and make data-driven decisions to maximise its value.

Frequently Asked Questions

• What are the system requirements for integrating Emarsys and Inriver?
  System requirements may vary depending on the specific versions and your particular needs. Generally, you'll need compatible versions, sufficient hardware resources, and necessary connectivity and security measures. Speak with an integration specialist to determine the exact requirements.
• How long does it typically take to integrate Emarsys and Inriver?
  The duration can vary widely based on factors such as intricacy, quantity of data, quantity of systems and processes affected, and available resources. Simple integrations may take a few weeks, while more complex projects can span several months.
• Can Emarsys and Inriver integrate with my existing technology stack?
  In most cases, yes. Both platforms offer comprehensive integration capabilities and can typically integrate with a wide range of modern software systems. However, it is vital to assess compatibility and feasibility based on your specific systems and available APIs or connectors.
• What is the cost of integrating Emarsys and Inriver?
  The cost can vary significantly depending on the scope, complexity, count of systems and processes involved, and required resources. Other factors, such as data quantity, customisation needs, and ongoing maintenance, can also impact the overall cost. Discuss your requirements with an integration provider for an accurate estimate.
• What level of support is provided post-integration?
  Reputable integration providers offer extensive support and maintenance services to ensure smooth operation and long-term success. This may include problem-solving, performance optimisation, updates and upgrades, and ongoing technical assistance. Establish a service level agreement (SLA) that meets your specific needs.
• How can I ensure data security during and after the integration?
  Implementing robust security measures and following best practises for data protection is crucial during and after the integration process. This includes securing sensitive data, establishing secure authentication and authorisation protocols, regularly tracking for potential security threats, and ensuring compliance with relevant data protection regulations. Your integration provider should have in-depth experience in establishing secure integration solutions and be able to guide you in maintaining data security.

Harness the Power of Emarsys and Inriver Integration with Pivotal

At Pivotal, our team of marketing automation and pim experts has comprehensive expertise in integrating marketing platform and product information management solutions. We work diligently with you to identify your specific business requirements and develop a customised integration solution that optimises the value of Emarsys and Inriver.

By purchasing this Viability Audit with Pivotal, we'll conduct a thorough analysis to ensure your integration choice is the best direction and that we have everything we need to execute a effective integration. We will also provide a in-depth report on the viability of your bespoke setup and integration, along with an accurate quote for the project.

By working with Pivotal, you can expect:

• A detailed assessment of your marketing automation and pim needs and integration requirements
• A customised integration plan that aligns with your goals and leverages the full capabilities of Emarsys and Inriver
• Seamless implementation and thorough testing to ensure optimal performance
• Continuous support and maintenance to keep your integration running smoothly
• Regular optimisation to achieve maximum value from your investment

Don't let integration challenges hinder your progress from achieving your marketing automation and pim goals. Contact Pivotal today to learn more about our Emarsys and Inriver integration services and how we can help you unleash the full capabilities of these innovative platforms. With Pivotal as your trusted integration partner, you can assuredly start your integration journey, knowing that our skilled team will guide you every step of the way.