Emarsys & Fluent Commerce Integration Guide + Free Viability Test

Integrating Fluent Commerce and Emarsys: Revolutionising your chosen Marketing automation and Oms

Smart businesses rent their integrations. Choose a Pivotal Integration Viability Audit and then lease your integration for ongoing support, updates and maintenance. In the fast-paced realm of marketing automation and oms, businesses are constantly seeking cutting-edge solutions to streamline their operations, elevate efficiency, and drive growth. By combining Emarsys and Fluent Commerce, companies can access a robust solution that tackles key challenges and revolutionises the way they approach martech and order management system.

Emarsys: Automating and optimising marketing processes

Emarsys is a premier marketing automation tool that provides Tools for optimising promotional processes across diverse channels, including mobile. It specialises in solving critical problems such as Customer data management, Customer segmentation, Personalisation, Marketing automation, Analytics.

Marketing Automation platforms offer a integrated set of features for executing, optimising, and measuring advertising campaigns across diverse channels and touchpoints. They enable targeted messaging, lead management, campaign orchestration, and data-driven marketing performance measurement.

Fluent Commerce: Managing and tracking orders across channels

Fluent Commerce is a industry-leading oms solution that offers A system for handling the entire lifecycle of an order, from initial submission to final fulfilment, across multiple touchpoints and warehouses. It solves challenges like Distributed order management, In-store pickup, Ship from store, Dropshipping, Returns management.

Order Management Systems (OMS) are created to simplify and automate the intricate processes involved in handling orders across various sales channels, such as ecommerce, brick-and-mortar, and mobile. They deliver a centralised platform for recording, tracking, and fulfilling orders, making sure that orders are accurately handled and completed to customers in a timely manner.

The Advantage of Integration

By integrating Emarsys and Fluent Commerce, businesses can:

• Optimise data flow between marketing automation and oms
• Streamline critical processes to boost operational efficiency
• Acquire valuable insights from integrated data to support strategic decision-making
• Provide exceptional, tailored customer experiences across channels
• Eliminate data silos and enhance collaboration between teams
• Enhance agility and flexibility to changing market demands

This integration allows companies to enhance their marketing automation and oms strategies, ultimately driving growth and staying ahead of the competition.

Handling Integration Complexity

Integrating Emarsys and Fluent Commerce is a challenging undertaking, with a complexity rating of 14 out of 20. The integration is extremely intricate, needing substantial custom development and comprehensive testing.

To ensure a successful integration, consider the following critical factors:

• Defining clear goals and desired outcomes
• Analysing compatibility and scalability within the existing technology stack
• Meticulously mapping data fields, workflows, and synchronisation processes
• Deploying a robust integration architecture
• Allocating sufficient resources, expertise, and time
• Recognising potential risks and developing mitigation strategies
• Guaranteeing data security and compliance with relevant regulations

Enhancing Your Integration with Complementary Technologies

To further enhance the capabilities of your integrated solution, consider incorporating complementary technologies such as CRM, Email Marketing, Social Media Management, Content Management, Web Analytics, Lead Scoring, Personalisation, Ecommerce, POS, ERP, WMS, Inventory Management, Shipping and Fulfilment, Customer Service. These technologies can extend the functionality of your integration, empowering you to solve a broader range of needs and deliver even greater value.

For example, combining Emarsys and Fluent Commerce with WMS can enable you to streamline Omnichannel order management, resulting in Improved lead generation and conversion.

Best Practises for Maximising Integration Value

To guarantee the success of your Emarsys and Fluent Commerce integration, follow these best practises:

• Define clear goals aligned with your strategies
• Thoroughly map data fields and workflows to maintain data integrity
• Deploy robust error handling, monitoring, and logging mechanisms
• Track key metrics like Lead conversion rates, Marketing qualified leads (MQLs), Customer acquisition costs, Campaign engagement and click-through rates, Return on marketing investment (ROMI), Order accuracy rate, On-time fulfilment rate, Inventory turnover, Average order value, Cost per order to evaluate success
• Provide comprehensive documentation and training
• Build your integration with scalability in mind
• Focus on data security and governance
• Engage stakeholders from various departments to secure buy-in and adoption
• Periodically review and enhance your integration based on user feedback and changing needs

Measuring Integration Value

To assess the effectiveness of your integration and regularly optimise its performance, track key performance indicators (KPIs) such as:

• Lead conversion rates
• Marketing qualified leads (MQLs)
• Customer acquisition costs
• Campaign engagement and click-through rates
• Return on marketing investment (ROMI)
• Order accuracy rate
• On-time fulfilment rate
• Inventory turnover
• Average order value
• Cost per order
• Integration availability
• Data precision across platforms
• User engagement rates
• Time and cost savings achieved through process automation
• Improvements in key marketing automation and oms metrics

By consistently analysing these KPIs, you can identify areas for improvement, optimise your integration's performance, and showcase the return on investment (ROI) of your integration initiative. Leveraging sophisticated analytics and reporting tools can help you to gain deeper insights into your integration's performance and make data-driven decisions to enhance its value.

Frequently Asked Questions

• What are the system requirements for integrating Emarsys and Fluent Commerce?
  System requirements may vary depending on the specific versions and your unique needs. Generally, you'll need matching versions, adequate hardware resources, and necessary connectivity and security measures. Speak with an integration specialist to determine the exact requirements.
• How long does it typically take to integrate Emarsys and Fluent Commerce?
  The duration can vary widely based on factors such as sophistication, quantity of data, count of systems and processes affected, and available resources. Straightforward integrations may take a few weeks, while more sophisticated projects can span several months.
• Can Emarsys and Fluent Commerce integrate with my existing technology stack?
  In most cases, yes. Both platforms offer extensive integration capabilities and can typically link with a wide range of modern software systems. However, it is essential to assess compatibility and feasibility based on your specific systems and available APIs or connectors.
• What is the cost of integrating Emarsys and Fluent Commerce?
  The cost can vary substantially depending on the scale, intricacy, count of systems and processes involved, and required resources. Other factors, such as data volume, customisation needs, and ongoing maintenance, can also impact the overall cost. Discuss your requirements with an integration provider for an accurate estimate.
• What level of support is provided post-integration?
  Reputable integration providers offer extensive support and maintenance services to ensure smooth operation and long-term success. This may include problem-solving, performance optimisation, updates and upgrades, and ongoing technical assistance. Establish a service level agreement (SLA) that meets your specific needs.
• How can I maintain data security during and after the integration?
  Deploying robust security measures and following best practises for data protection is crucial during and after the integration process. This includes encrypting sensitive data, implementing secure authentication and authorisation protocols, regularly monitoring for potential security threats, and maintaining compliance with relevant data protection regulations. Your integration provider should have comprehensive experience in establishing secure integration solutions and be able to assist you in upholding data security.

Unleash the Power of Emarsys and Fluent Commerce Integration with Pivotal

At Pivotal, our team of marketing automation and oms experts has comprehensive expertise in integrating martech and order management system solutions. We work collaboratively with you to understand your particular business requirements and develop a customised integration solution that enhances the value of Emarsys and Fluent Commerce.

By purchasing this Viability Audit with Pivotal, we'll conduct a thorough analysis to ensure your integration choice is the best direction and that we have everything we need to provide a successful integration. We will also provide a detailed report on the viability of your bespoke setup and integration, along with an precise quote for the project.

By working with Pivotal, you can expect:

• A detailed assessment of your marketing automation and oms needs and integration requirements
• A customised integration plan that aligns with your goals and utilises the full capabilities of Emarsys and Fluent Commerce
• Seamless implementation and thorough testing to guarantee optimal performance
• Ongoing support and maintenance to keep your integration running smoothly
• Regular improvement to achieve maximum value from your investment

Don't let integration challenges hold you back from achieving your marketing automation and oms goals. Contact Pivotal today to learn more about our Emarsys and Fluent Commerce integration services and how we can help you unleash the full power of these robust platforms. With Pivotal as your trusted integration partner, you can assuredly embark on your integration journey, knowing that our skilled team will guide you every step of the way.