EKM Insights & Emarsys Integration Guide + Free Viability Test

Integrating Emarsys and EKM Insights: Getting more from your chosen Ecommerce platform and Marketing automation

Intelligent businesses rent their integrations. Choose a Pivotal Integration Viability Audit and then lease your integration for ongoing support, updates and maintenance. In the ever-changing arena of ecommerce platform and marketing automation, businesses are always seeking cutting-edge solutions to streamline their operations, elevate efficiency, and propel growth. By integrating EKM Insights and Emarsys, companies can harness a powerful solution that solves key challenges and revolutionises the way they approach online store and martech.

EKM Insights: Enabling online selling and buying

EKM Insights is a leading ecommerce platform tool that provides Solutions that allow businesses to create and operate online stores for selling products or services via the internet. It is renowned for solving critical problems such as Website building, Online store, SEO, Email marketing, Domain management.

Ecommerce Platforms deliver the features and foundation for businesses to build and manage online stores for selling products or services via the internet. They often provide features such as product catalogues, shopping carts, checkout processes, payment gateways, order management, and customer account management, as well as functionalities for marketing, analytics, and content management.

Emarsys: Automating and optimising marketing processes

Emarsys is a industry-leading marketing automation solution that offers Tools for streamlining advertising activities across various channels, including email. It solves challenges like Customer data management, Customer segmentation, Personalisation, Marketing automation, Analytics.

Marketing Automation solutions provide a integrated set of capabilities for managing, automating, and measuring promotional activities across diverse channels and touchpoints. They allow tailored experiences, lead scoring, campaign execution, and analytics-driven marketing optimisation.

The Advantage of Integration

By combining EKM Insights and Emarsys, businesses can:

• Optimise data flow between ecommerce platform and marketing automation
• Optimise critical processes to enhance operational efficiency
• Acquire valuable insights from integrated data to inform data-driven decision-making
• Offer outstanding, personalised customer experiences across interactions
• Eliminate data silos and improve collaboration between teams
• Boost agility and adaptability to changing market demands

This integration allows companies to optimise their ecommerce platform and marketing automation strategies, ultimately propelling growth and outpacing the competition.

Managing Integration Complexity

Integrating EKM Insights and Emarsys is a challenging undertaking, with a complexity rating of 14 out of 20. The integration is extremely intricate, needing substantial custom development and comprehensive testing.

To ensure a successful integration, consider the following essential factors:

• Establishing clear goals and desired outcomes
• Evaluating compatibility and scalability within the existing technology stack
• Carefully mapping data fields, workflows, and synchronisation processes
• Establishing a robust integration architecture
• Allocating sufficient resources, expertise, and time
• Determining potential risks and establishing mitigation strategies
• Guaranteeing data security and compliance with relevant regulations

Extending Your Integration with Complementary Technologies

To further optimise the capabilities of your integrated solution, consider incorporating complementary technologies such as PIM, CMS, Marketing Automation, Payment Gateway, Shipping and Fulfilment, Analytics, Personalisation, CRM, Email Marketing, Social Media Management, Content Management, Web Analytics, Lead Scoring. These technologies can extend the functionality of your integration, allowing you to tackle a broader range of needs and drive even greater value.

For example, integrating EKM Insights and Emarsys with Email Marketing can facilitate you to automate Digital product sales, achieving Improved customer experiences and convenience.

Best Practises for Maximising Integration Value

To achieve the success of your EKM Insights and Emarsys integration, follow these best practises:

• Set clear goals aligned with your strategies
• Carefully map data fields and workflows to ensure data integrity
• Deploy robust error handling, monitoring, and logging mechanisms
• Track key metrics like Online revenue and sales growth, Conversion rates, Customer acquisition and retention, Average order value, Site performance and uptime, Lead conversion rates, Marketing qualified leads (MQLs), Customer acquisition costs, Campaign engagement and click-through rates, Return on marketing investment (ROMI) to assess success
• Deliver comprehensive documentation and training
• Build your integration with scalability in mind
• Focus on data security and governance
• Include stakeholders from various departments to ensure buy-in and adoption
• Consistently assess and optimise your integration based on user feedback and changing needs

Measuring Integration Success

To evaluate the effectiveness of your integration and regularly enhance its performance, track key performance indicators (KPIs) such as:

• Online revenue and sales growth
• Conversion rates
• Customer acquisition and retention
• Average order value
• Site performance and uptime
• Lead conversion rates
• Marketing qualified leads (MQLs)
• Customer acquisition costs
• Campaign engagement and click-through rates
• Return on marketing investment (ROMI)
• Integration uptime
• Data consistency across platforms
• User engagement rates
• Time and cost savings achieved through process automation
• Improvements in key ecommerce platform and marketing automation metrics

By periodically tracking these KPIs, you can identify areas for improvement, optimise your integration's performance, and prove the return on investment (ROI) of your integration initiative. Utilising cutting-edge analytics and reporting tools can help you to gain deeper insights into your integration's performance and make data-driven decisions to enhance its value.

Frequently Asked Questions

• What are the system requirements for integrating EKM Insights and Emarsys?
  System requirements may vary depending on the specific versions and your particular needs. Generally, you'll need corresponding versions, sufficient hardware resources, and necessary connectivity and security measures. Discuss with an integration specialist to determine the exact requirements.
• How long does it typically take to integrate EKM Insights and Emarsys?
  The duration can vary widely based on factors such as intricacy, volume of data, number of systems and processes affected, and available resources. Straightforward integrations may take a few weeks, while more intricate projects can span several months.
• Can EKM Insights and Emarsys integrate with my existing technology stack?
  In most cases, yes. Both platforms offer wide-ranging integration capabilities and can typically link with a wide range of contemporary software systems. However, it is vital to evaluate compatibility and feasibility based on your specific systems and available APIs or connectors.
• What is the cost of integrating EKM Insights and Emarsys?
  The cost can vary substantially depending on the extent, complexity, quantity of systems and processes involved, and required resources. Other factors, such as data volume, tailoring needs, and ongoing maintenance, can also affect the overall cost. Discuss your requirements with an integration provider for an accurate estimate.
• What level of support is provided post-integration?
  Reputable integration providers offer complete support and maintenance services to ensure smooth operation and long-term success. This may include problem-solving, performance optimisation, updates and upgrades, and ongoing technical assistance. Establish a service level agreement (SLA) that meets your unique needs.
• How can I maintain data security during and after the integration?
  Implementing robust security measures and following best practises for data protection is essential during and after the integration process. This includes encrypting sensitive data, establishing secure authentication and authorisation protocols, consistently tracking for potential security threats, and ensuring compliance with relevant data protection regulations. Your integration provider should have extensive experience in implementing secure integration solutions and be able to assist you in maintaining data security.

Harness the Potential of EKM Insights and Emarsys Integration with Pivotal

At Pivotal, our team of ecommerce platform and marketing automation experts has extensive expertise in integrating e-commerce solution and martech solutions. We work collaboratively with you to assess your specific business requirements and create a bespoke integration solution that maximises the value of EKM Insights and Emarsys.

By purchasing this Viability Audit with Pivotal, we'll dive in to ensure your integration choice is the best direction and that we have everything we need to provide a successful integration. We will also provide a comprehensive report on the viability of your bespoke setup and integration, along with an accurate quote for the project.

By partnering with Pivotal, you can expect:

• A thorough assessment of your ecommerce platform and marketing automation needs and integration requirements
• A tailored integration plan that aligns with your goals and harnesses the full capabilities of EKM Insights and Emarsys
• Efficient implementation and thorough testing to guarantee optimal performance
• Continuous support and maintenance to keep your integration running efficiently
• Ongoing improvement to drive maximum value from your investment

Don't let integration challenges limit your potential from achieving your ecommerce platform and marketing automation goals. Contact Pivotal today to learn more about our EKM Insights and Emarsys integration services and how we can help you unleash the full potential of these robust platforms. With Pivotal as your trusted integration partner, you can confidently begin your integration journey, knowing that our experienced team will support you every step of the way.