BigCommerce & Emarsys Integration Guide + Free Viability Test

Integrating Emarsys and BigCommerce: Maximising your chosen Ecommerce platform and Marketing automation

Intelligent businesses rent their integrations. Choose a Pivotal Integration Viability Audit and then lease your integration for ongoing support, updates and maintenance. In the rapidly evolving space of ecommerce platform and marketing automation, businesses are always seeking cutting-edge solutions to optimise their operations, boost efficiency, and accelerate growth. By combining BigCommerce and Emarsys, companies can harness a robust solution that solves key challenges and transforms the way they approach online store and martech.

BigCommerce: Enabling online selling and buying

BigCommerce is a top-rated ecommerce platform tool that provides Systems that facilitate businesses to build and manage online stores for selling products or services over the internet. It is renowned for solving critical problems such as Online store, Shopping cart, Checkout, Order management, Product catalogue.

Ecommerce Platforms provide the features and framework for businesses to build and operate online stores for distributing products or services over the internet. They usually provide features such as product catalogues, shopping carts, checkout processes, payment gateways, order management, and customer account management, as well as functionalities for marketing, analytics, and content management.

Emarsys: Automating and optimising marketing processes

Emarsys is a industry-leading marketing automation solution that offers Platforms for automating promotional activities across various channels, including social media. It addresses challenges like Customer data management, Customer segmentation, Personalisation, Marketing automation, Analytics.

Marketing Automation systems deliver a comprehensive set of tools for planning, optimising, and measuring advertising activities across multiple channels and touchpoints. They allow tailored content, lead management, campaign execution, and insights-driven marketing performance measurement.

The Power of Integration

By unifying BigCommerce and Emarsys, businesses can:

• Streamline data flow between ecommerce platform and marketing automation
• Optimise critical processes to boost operational efficiency
• Obtain valuable insights from integrated data to inform informed decision-making
• Offer outstanding, tailored customer experiences across interactions
• Eliminate data silos and streamline collaboration between teams
• Increase agility and responsiveness to changing market demands

This integration empowers companies to enhance their ecommerce platform and marketing automation strategies, ultimately propelling growth and surpassing the competition.

Navigating Integration Complexity

Integrating BigCommerce and Emarsys is a challenging undertaking, with a complexity rating of 14 out of 20. The integration is extremely intricate, needing substantial custom development and comprehensive testing.

To ensure a successful integration, consider the following essential factors:

• Setting clear goals and desired outcomes
• Analysing compatibility and scalability within the existing technology stack
• Carefully mapping data fields, workflows, and synchronisation processes
• Implementing a robust integration architecture
• Investing sufficient resources, expertise, and time
• Identifying potential risks and creating mitigation strategies
• Ensuring data security and compliance with relevant regulations

Augmenting Your Integration with Complementary Technologies

To further enhance the capabilities of your integrated solution, consider incorporating complementary technologies such as PIM, CMS, Marketing Automation, Payment Gateway, Shipping and Fulfilment, Analytics, Personalisation, CRM, Email Marketing, Social Media Management, Content Management, Web Analytics, Lead Scoring. These technologies can augment the functionality of your integration, allowing you to tackle a broader range of needs and deliver even greater value.

For example, combining BigCommerce and Emarsys with Content Management can allow you to streamline Subscription-based services, achieving Expanded market reach and sales opportunities.

Best Practises for Optimising Integration Value

To achieve the success of your BigCommerce and Emarsys integration, follow these best practises:

• Define clear goals aligned with your strategies
• Carefully map data fields and workflows to maintain data integrity
• Implement robust error handling, monitoring, and logging mechanisms
• Measure key metrics like Online revenue and sales growth, Conversion rates, Customer acquisition and retention, Average order value, Site performance and uptime, Lead conversion rates, Marketing qualified leads (MQLs), Customer acquisition costs, Campaign engagement and click-through rates, Return on marketing investment (ROMI) to gauge success
• Offer comprehensive documentation and training
• Build your integration with scalability in mind
• Prioritise data security and governance
• Engage stakeholders from various departments to ensure buy-in and adoption
• Consistently evaluate and optimise your integration based on user feedback and changing needs

Measuring Integration Impact

To assess the effectiveness of your integration and regularly enhance its performance, track key performance indicators (KPIs) such as:

• Online revenue and sales growth
• Conversion rates
• Customer acquisition and retention
• Average order value
• Site performance and uptime
• Lead conversion rates
• Marketing qualified leads (MQLs)
• Customer acquisition costs
• Campaign engagement and click-through rates
• Return on marketing investment (ROMI)
• Integration uptime
• Data consistency across platforms
• User engagement rates
• Time and cost savings achieved through process automation
• Improvements in key ecommerce platform and marketing automation metrics

By consistently monitoring these KPIs, you can detect areas for improvement, optimise your integration's performance, and prove the return on investment (ROI) of your integration initiative. Utilising cutting-edge analytics and reporting tools can assist you to acquire deeper insights into your integration's performance and make data-driven decisions to maximise its value.

Frequently Asked Questions

• What are the system requirements for integrating BigCommerce and Emarsys?
  System requirements may vary depending on the specific versions and your unique needs. Generally, you'll need corresponding versions, adequate hardware resources, and necessary connectivity and security measures. Consult with an integration specialist to determine the exact requirements.
• How long does it typically take to integrate BigCommerce and Emarsys?
  The duration can vary widely based on factors such as complexity, amount of data, count of systems and processes affected, and available resources. Straightforward integrations may take a few weeks, while more complex projects can span several months.
• Can BigCommerce and Emarsys integrate with my existing technology stack?
  In most cases, yes. Both platforms offer extensive integration capabilities and can typically connect with a wide range of advanced software systems. However, it is essential to assess compatibility and feasibility based on your specific systems and available APIs or connectors.
• What is the cost of integrating BigCommerce and Emarsys?
  The cost can vary significantly depending on the scope, intricacy, count of systems and processes involved, and required resources. Other factors, such as data volume, tailoring needs, and ongoing maintenance, can also impact the overall cost. Discuss your requirements with an integration provider for an accurate estimate.
• What level of support is provided post-integration?
  Reputable integration providers offer comprehensive support and maintenance services to ensure smooth operation and long-term success. This may include problem-solving, performance optimisation, updates and upgrades, and ongoing technical assistance. Establish a service level agreement (SLA) that meets your specific needs.
• How can I ensure data security during and after the integration?
  Establishing robust security measures and following best practises for data protection is crucial during and after the integration process. This includes protecting sensitive data, deploying secure authentication and authorisation protocols, consistently tracking for potential security threats, and maintaining compliance with relevant data protection regulations. Your integration provider should have comprehensive experience in establishing secure integration solutions and be able to assist you in maintaining data security.

Unlock the Possibilities of BigCommerce and Emarsys Integration with Pivotal

At Pivotal, our team of ecommerce platform and marketing automation experts has comprehensive expertise in integrating e-commerce solution and martech solutions. We work diligently with you to assess your particular business requirements and design a customised integration solution that enhances the value of BigCommerce and Emarsys.

By purchasing this Viability Audit with Pivotal, we'll immerse ourselves to ensure your integration choice is the best direction and that we have everything we need to provide a seamless integration. We will also provide a comprehensive report on the viability of your bespoke setup and integration, along with an tailored quote for the project.

By partnering with Pivotal, you can expect:

• A comprehensive assessment of your ecommerce platform and marketing automation needs and integration requirements
• A tailored integration plan that aligns with your goals and utilises the full power of BigCommerce and Emarsys
• Seamless implementation and comprehensive testing to deliver optimal performance
• Ongoing support and maintenance to keep your integration running efficiently
• Continuous optimisation to drive maximum value from your investment

Don't let integration challenges hinder your progress from achieving your ecommerce platform and marketing automation goals. Contact Pivotal today to learn more about our BigCommerce and Emarsys integration services and how we can help you unlock the full potential of these innovative platforms. With Pivotal as your trusted integration partner, you can reliably start your integration journey, knowing that our knowledgeable team will assist you every step of the way.