Aero Commerce & Emarsys Integration Guide + Free Viability Test

Integrating Emarsys and Aero Commerce: Getting more from your chosen Ecommerce platform and Marketing automation

Enterprise businesses rent their integrations. Choose a Pivotal Integration Viability Audit and then lease your integration for ongoing support, updates and maintenance. In the rapidly evolving realm of ecommerce platform and marketing automation, businesses are always seeking cutting-edge solutions to optimise their operations, elevate efficiency, and accelerate growth. By integrating Aero Commerce and Emarsys, companies can harness a robust solution that addresses key challenges and revolutionises the way they approach e-commerce solution and marketing platform.

Aero Commerce: Enabling online selling and buying

Aero Commerce is a top-rated ecommerce platform software that provides Systems that allow businesses to create and run online stores for selling products or services via the internet. It is renowned for solving critical problems such as Online store, Mobile commerce, B2B ecommerce, Subscription management, Promotions.

Ecommerce Platforms provide the tools and infrastructure for businesses to build and operate online stores for offering products or services through the internet. They often provide features such as product catalogues, shopping carts, checkout processes, payment gateways, order management, and customer account management, as well as capabilities for marketing, analytics, and content management.

Emarsys: Automating and optimising marketing processes

Emarsys is a top-rated marketing automation solution that offers Tools for automating promotional processes across diverse channels, including email. It addresses challenges like Customer data management, Customer segmentation, Personalisation, Marketing automation, Analytics.

Marketing Automation platforms deliver a integrated set of features for executing, streamlining, and tracking advertising processes across diverse channels and touchpoints. They enable tailored content, lead scoring, campaign automation, and insights-driven marketing optimisation.

The Advantage of Integration

By integrating Aero Commerce and Emarsys, businesses can:

• Optimise data flow between ecommerce platform and marketing automation
• Streamline critical processes to enhance operational efficiency
• Acquire valuable insights from integrated data to drive data-driven decision-making
• Provide outstanding, customised customer experiences across touchpoints
• Reduce data silos and enhance collaboration between teams
• Increase agility and flexibility to changing market demands

This integration enables companies to optimise their ecommerce platform and marketing automation strategies, ultimately accelerating growth and staying ahead of the competition.

Handling Integration Complexity

Integrating Aero Commerce and Emarsys is a intricate undertaking, with a complexity rating of 14 out of 20. The integration is extremely intricate, needing substantial custom development and comprehensive testing.

To achieve a successful integration, consider the following key factors:

• Establishing clear goals and desired outcomes
• Evaluating compatibility and scalability within the existing technology stack
• Thoroughly mapping data fields, workflows, and synchronisation processes
• Implementing a robust integration architecture
• Investing sufficient resources, expertise, and time
• Identifying potential risks and creating mitigation strategies
• Guaranteeing data security and compliance with relevant regulations

Extending Your Integration with Complementary Technologies

To further improve the capabilities of your integrated solution, consider incorporating complementary technologies such as PIM, CMS, Marketing Automation, Payment Gateway, Shipping and Fulfilment, Analytics, Personalisation, CRM, Email Marketing, Social Media Management, Content Management, Web Analytics, Lead Scoring. These technologies can expand the functionality of your integration, allowing you to address a broader range of needs and achieve even greater value.

For example, integrating Aero Commerce and Emarsys with Social Media Management can facilitate you to optimise Subscription-based services, resulting in Improved customer experiences and convenience.

Best Practises for Maximising Integration Value

To achieve the success of your Aero Commerce and Emarsys integration, follow these best practises:

• Set clear goals aligned with your strategies
• Carefully map data fields and workflows to ensure data integrity
• Deploy robust error handling, monitoring, and logging mechanisms
• Track key metrics like Online revenue and sales growth, Conversion rates, Customer acquisition and retention, Average order value, Site performance and uptime, Lead conversion rates, Marketing qualified leads (MQLs), Customer acquisition costs, Campaign engagement and click-through rates, Return on marketing investment (ROMI) to evaluate success
• Deliver comprehensive documentation and training
• Design your integration with scalability in mind
• Emphasise data security and governance
• Engage stakeholders from diverse departments to ensure buy-in and adoption
• Periodically assess and enhance your integration based on user feedback and changing needs

Measuring Integration Success

To gauge the effectiveness of your integration and regularly optimise its performance, track key performance indicators (KPIs) such as:

• Online revenue and sales growth
• Conversion rates
• Customer acquisition and retention
• Average order value
• Site performance and uptime
• Lead conversion rates
• Marketing qualified leads (MQLs)
• Customer acquisition costs
• Campaign engagement and click-through rates
• Return on marketing investment (ROMI)
• Integration uptime
• Data accuracy across platforms
• User engagement rates
• Time and cost savings achieved through process streamlining
• Improvements in key ecommerce platform and marketing automation metrics

By consistently monitoring these KPIs, you can detect areas for improvement, optimise your integration's performance, and demonstrate the return on investment (ROI) of your integration initiative. Leveraging advanced analytics and reporting tools can help you to acquire deeper insights into your integration's performance and make data-driven decisions to optimise its value.

Frequently Asked Questions

• What are the system requirements for integrating Aero Commerce and Emarsys?
  System requirements may vary depending on the specific versions and your particular needs. Generally, you'll need compatible versions, adequate hardware resources, and necessary connectivity and security measures. Consult with an integration specialist to determine the exact requirements.
• How long does it typically take to integrate Aero Commerce and Emarsys?
  The duration can vary widely based on factors such as complexity, quantity of data, count of systems and processes affected, and available resources. Basic integrations may take a few weeks, while more sophisticated projects can span several months.
• Can Aero Commerce and Emarsys integrate with my existing technology stack?
  In most cases, yes. Both platforms offer wide-ranging integration capabilities and can typically connect with a wide range of advanced software systems. However, it is essential to evaluate compatibility and feasibility based on your specific systems and available APIs or connectors.
• What is the cost of integrating Aero Commerce and Emarsys?
  The cost can vary substantially depending on the extent, sophistication, count of systems and processes involved, and required resources. Other factors, such as data quantity, tailoring needs, and ongoing maintenance, can also influence the overall cost. Discuss your requirements with an integration provider for an accurate estimate.
• What level of support is provided post-integration?
  Reputable integration providers offer complete support and maintenance services to guarantee smooth operation and long-term success. This may include problem-solving, performance enhancement, updates and upgrades, and ongoing technical assistance. Establish a service level agreement (SLA) that meets your specific needs.
• How can I maintain data security during and after the integration?
  Establishing robust security measures and following best practises for data protection is crucial during and after the integration process. This includes protecting sensitive data, establishing secure authentication and authorisation protocols, periodically tracking for potential security threats, and maintaining compliance with relevant data protection regulations. Your integration provider should have in-depth experience in implementing secure integration solutions and be able to assist you in ensuring data security.

Unleash the Power of Aero Commerce and Emarsys Integration with Pivotal

At Pivotal, our team of ecommerce platform and marketing automation experts has deep expertise in integrating online store and marketing platform solutions. We work closely with you to assess your specific business requirements and develop a tailored integration solution that optimises the value of Aero Commerce and Emarsys.

By purchasing this Viability Audit with Pivotal, we'll immerse ourselves to ensure your integration choice is the best direction and that we have everything we need to execute a effective integration. We will also provide a in-depth report on the viability of your bespoke setup and integration, along with an tailored quote for the project.

By working with Pivotal, you can expect:

• A detailed assessment of your ecommerce platform and marketing automation needs and integration requirements
• A customised integration plan that aligns with your goals and leverages the full potential of Aero Commerce and Emarsys
• Efficient implementation and rigorous testing to deliver optimal performance
• Ongoing support and maintenance to keep your integration running smoothly
• Ongoing improvement to deliver maximum value from your investment

Don't let integration challenges limit your potential from achieving your ecommerce platform and marketing automation goals. Contact Pivotal today to learn more about our Aero Commerce and Emarsys integration services and how we can help you unleash the full power of these robust platforms. With Pivotal as your trusted integration partner, you can reliably embark on your integration journey, knowing that our knowledgeable team will assist you every step of the way.