However you intend to approach sustainable marketing, the same three core principles apply. Creating and implementing a sustainable marketing strategy is not as easy as choosing a worthy cause and randomly channelling money and resources in its direction.

To call sustainability a marketing ‘buzzword’ would be to do the whole concept an injustice. Businesses in record numbers pledged to improve their eco-friendliness and to champion sustainability in their respective niches. Some are purely for marketing and PR purposes, but in most cases, they are for the genuine desire to put something back.

The debate regarding the potential value of ‘shallow’ backlinks has raged for some time, particularly when it comes to their impact on organic search marketing.

The fundamental pillars of an effective Facebook ad campaign are always the same. Irrespective of the type of business you run or your target audience for your ads, there are five equally important aspects of your strategy that need to be prioritised.

Running a small business can be challenging at the best of times. Irrespective of the niche in which you operate, contending with ferocious competition from all corners is the norm.

The biggest problem with SEO is the way in which Google is continuously moving the goalposts. Whether you run an ecommerce business or simply promote your brand with a website, getting found in the first place is the ultimate challenge.

Are you planning to launch an e-commerce business? Here are seven essential things you need to know before launching your first online store.

You may know your business better than anyone else, and you may have a decent understanding of your main target audience. But when it comes to the simple yet essential attributes that matter most, you have to ask those who know best…your customers.

What exactly does effective SEO mean from a current perspective? What are the core components of a viable SEO strategy today in terms of what the major search engines and web users, in general, are looking for?

Competitor analysis opens the door to the kinds of actionable insights that can be worth their weight in gold. Areas in which your competitors are excelling, weaknesses you can leverage for your own benefit, potential markets to target with your products and services – the list goes in.

Regular digital marketing audits provide online businesses with the opportunity to determine which of their initiatives are working in their favour and which are in need of a rethink. In essence, the equivalent of performing a full diagnostic on a vehicle, or an occasional medical check-up on a person.

Many prospective entrepreneurs who would like to set up an e-commerce business are put off by the perceived technicalities. In reality, the logistics of setting up an ecommerce business are actually quite straightforward.