You may know your business better than anyone else, and you may have a decent understanding of your main target audience. But when it comes to the simple yet essential attributes that matter most, you have to ask those who know best…your customers.

What exactly does effective SEO mean from a current perspective? What are the core components of a viable SEO strategy today in terms of what the major search engines and web users, in general, are looking for?

Competitor analysis opens the door to the kinds of actionable insights that can be worth their weight in gold. Areas in which your competitors are excelling, weaknesses you can leverage for your own benefit, potential markets to target with your products and services – the list goes in.

Regular digital marketing audits provide online businesses with the opportunity to determine which of their initiatives are working in their favour and which are in need of a rethink. In essence, the equivalent of performing a full diagnostic on a vehicle, or an occasional medical check-up on a person.

Many prospective entrepreneurs who would like to set up an e-commerce business are put off by the perceived technicalities. In reality, the logistics of setting up an ecommerce business are actually quite straightforward.

With each passing year, the SEO landscape gets increasingly complex. Just as soon as you’ve got to grips with the latest rules for effective website optimisation, Google shifts the goalposts once again.

The appeal of setting up an online retail business is easy to understand. With more people shopping online than ever before, there’s a world of potentially lucrative business opportunities for entrepreneurs to explore.

It’s not often that Google comes out with a pearl of SEO wisdom that can be called genuinely reassuring. Usually, it’s a pretty relentless tale of doom, gloom and downright terrifying algorithm updates.

With Google’s Core Update now complete, many webmasters and ecommerce business owners are once again taking things back to the drawing board. Some have been hit harder in the rankings than others, but in all instances, they are looking to keep their site in Google’s good books.

Making good use of customer feedback means knowing how to take the rough with the smooth. Right now, it is estimated that around 90% of all consumers read reviews online before purchasing a product.

Elevating your video content to a professional standard is more accessible than ever, especially for businesses aiming to impact YouTube.

With the rapid evolution of today’s digital marketing landscape, it is natural to question the relevance of SEO occasionally. Web users interact with online content differently than in years past, and Google’s increasingly sophisticated algorithm makes it challenging to keep up.