Three Blog Writing Myths to Steer Clear Of

Blogging purely for marketing purposes is nothing unusual. Producing interesting posts to be read by your audience is one thing, but it’s more likely that you will be more interested in your SEO profile than in their amusement.

Quite understandable, considering how more than 90% of all web experiences start with a web search.

The rules for successful online marketing blogging are simple. Create compelling posts on a consistent and regular basis, making sure they meet the requirements of both the search engine crawlers and your readers. But in the quest to climb the SERP rankings, it is common for otherwise well-meaning bloggers to fall into a number of bad habits.

So with this in mind, here is a brief summary of some of the longstanding blogging myths to steer clear of:

1.Focus on quality, quantity is only an important consideration

On one hand, absolutely – quality does deserve to be your complete priority. Under no circumstances, is it advisable to publish low-quality posts just for the sake of it. Nonetheless, studies seem to suggest that quantity also counts for a lot. Recent research found that companies publishing a minimum of 16 posts per month are able to attract 3.5 times more web traffic than those businesses publishing fewer blog posts. Therefore, the key to success seems to lie in striking a balance between quantity and quality – both being important. If you’re not able to commit to consistent blog posting, think about outsourcing to a third party.

2. Each post has to be packed with keywords

Quite to the contrary – less is actually more. You will still need to carry out thorough keyword research and make sure they are included in your posts. Nonetheless, writing posts exclusively around keywords is a blogging habit the search engines are wise to. These days, meaning, context and overall relevance of your blog posts could be established by a crawler bot in a second. If it is obvious you have focused time and efforts on the keywords than offering something of value to your readers, it is game over. Include important keywords and search terms by all means, but avoid making them your primary motivation or focus.

3. The longer the blog post, the bigger the SEO boost

Lastly, there is a very common misconception that in order for blog posts to get the job done, they must be a certain length. Or more precisely, longer blog posts carry more value. The issue is that this myth tends to lead bloggers down an unfortunate path. They have enough to say to produce 200 words of compelling text, but try to include 600 words of pure filler to reach their goal of 800 words. Again, it is a simple case of balancing quantity with quality If you can create a long post with nothing but relevant information, go for it. If you are trying to stretch things out just for the sake of publishing more, you are wasting your time. It will not benefit your SEO ranking, nor will it go down well with your readers.