Christmas PPC Tips to Help Boost Your Campaign

Love it or loathe it, Christmas time is with us once again. Which in turn means you’ll be (or at least should be) well into your festive marketing strategies, in order to get the most of the season of frenzied spending.In terms of PPC, there’s much that can and should be done to ensure that each year’s strategy is more successful than the last. So even if you’ve written off the idea of getting serious with PPC this Christmas, now makes the perfect time to begin planning for next year.Here’s a quick rundown of a few important tips for making it happen and getting it right:Analyse Your Seasonal TrendsFirst of all, it’s worth taking into account whether Christmas really is the be all and end all for your business. Some will naturally do great in the summer or even at Easter, but might notice a distinct drop over the Christmas period. Or it could be that all things yuletide make no real difference at all. Analyse your annual trends, leads and sales, in order to work out where your marketing should be focused.Check Out Previous ResultsIf you’ve been running a PPC account for at least a year, have a good look at how things performed last time around. See where you brought home the bacon, which elements of the strategy stunk up the place and where improvements can be made this year.Check Out the CompetitionRest assured that assuming your rivals know exactly what they are doing can be a recipe for disaster. Instead, use them as sources of inspiration at both ends of the spectrum. Look for good ideas you never thought of, gaps in the market waiting to be filled and the kinds of things they’re doing you wouldn’t be caught dead doing yourself.Use Custom Analytics DashboardsWhile staring at Analytics for hours on end on a daily basis isn’t what you’d call advisable, careful monitoring and analysis is. Which is why it’s in your best interests to create custom Analytics dashboards for your Christmas PPC strategies, in order to make it as quick and easy as possible to dive straight to the heart of what really matters.Embrace AutomationAssuming you’ll be taking at least some time off over the Christmas period, you might want to get a little better acquainted with automation. It exists for a very valid purpose, so use it!Test Your AdsAs you should be doing with all ad copy across the board, be sure to tweak and toy with your festive ads to see what works and what doesn’t. Don’t fall into the trap of scripting what appears to be great festive copy for an Xmas ad and leaving it to its own devices…you could end up missing out.Start EarlyLast but not least, we all know that hindsight can be a (insert expletive here), but the simple fact of the matter is that the earlier you start, the better. At this stage in time, you might already be way, way behind, but this doesn’t mean you have to be next year. Start thinking about things and putting your PPC strategy into place as early as possible for the kind of outcome you’ll be far more satisfied with.