Ecommerce Blogs – Why Your Site Needs One…Now!

When you go about setting up your first Magento Ecommerce website, chances are you’ll have a million more important things on your mind than ranting and voicing your opinions. There’s a time and a place for getting on your soapbox and this certainly isn’t it…or at least that’s the way you’ll be thinking. As such, you’ll probably put the idea of a blog well and truly on the back burner until a later date, in order to concentrate on the rest of your store.But here’s the thing, contrary to popular belief a blog can in fact bring your site and your business more value than most would dream possible. Not only this, but the earlier you start your blog and the richer its content, the better. So even if your site still isn’t where it needs to be, there’s really no better time than now to add a blog and get busy with your thoughts, comments and musings.Why does a blog matter so much for a Magento site?     Fresh ContentWell, the first and foremost benefit of all is that of fresh and relevant content being added to your site all the time. It’s not as if you’ll be going in and changing your product descriptions day by day to keep your content unique, so really a blog is the best way of making it happen. Unique content is important not only to keep your readers happy, but also to satisfy the major search engines that could very well determine your fate.Establishing a VoiceAnother crucially important role filled by the blog is that of establishing a voice for both you and your brand. Your shoppers cannot tell a thing about you from your product descriptions and there’s only so far a static ‘About Us’ page can go. By contrast, daily blog posts afford your shopper an insight into who you are, what makes you tick and what kind of business you’re running. In terms of building connections and showing your human side, there’s nothing better.Retaining AttentionWhen you begin posting interesting blog entries every day, those that like what you do will have the perfect excuse to come back to your Magento store day after day after day. Otherwise, they might only come back every now and again when they needed to buy something, which means you run the risk of having them poached by a rival in the meantime. Give them a reason to come back often and they will – fail to do so and they won’t.Encouraging DiscussionAnd finally, it’s a proven fact that when and where you manage to bring your target audience into the discussion and motivate them to share their thoughts, you instantly build a stronger connection with them and capture their interest. Blogs are great for this as you can create interesting and thought-provoking posts, you can invite comments from readers or even allow guests to post for you – once again brilliant for SEO purposes.