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Summit: Live with Will Butler-Adams

  • Pivotal Pivotal House, Red Lion Street Norwich, England, NR1 3TB United Kingdom (map)

Join us for an exclusive, invitation-only event - the Pivotal Summit

Event Details

  • Date: 11/09/2025

  • Time: AM 12-6 pm & PM 6 pm-12 am

  • Venue: Pivotal House

  • About the Event

    Welcome to an extraordinary day dedicated to uncovering the power of pivotal moments in the business world. This highly anticipated event is designed exclusively for e-commerce business owners and stakeholders ready to embrace confidence and ignite transformation.

  • Will Butler-Adams

    Will Butler-Adams is a pioneering force in business and innovation, redefining urban mobility as the CEO of Brompton Bicycle. Under his leadership, Brompton has evolved from a niche British manufacturer into a global brand, championing sustainable transport with its iconic folding bikes. A passionate advocate for engineering excellence, design ingenuity, and British manufacturing, Will’s vision blends confidence, creativity, and innovation—key themes of the summit. His journey from an engineer to the driving force behind one of the UK’s most beloved brands showcases the power of leadership, resilience, and strategic thinking. As a guest on our podcast, expect an inspiring conversation filled with real-world insights, actionable strategies, and a deep dive into how innovation and sustainability shape the future of business.

Pivotal Moments Podcast

Join us for a special episode of Pivotal Moments, recorded in advance with Will Butler-Adams, ahead of his keynote at the event. As the CEO of Brompton Bicycle, Will has transformed a British icon into a global success story, blending innovation, sustainability, and bold leadership. In this exclusive conversation, we explore the pivotal moments that shaped his journey—unpacking lessons in resilience, creativity, and business growth. Expect an inspiring deep dive into the mindset behind building a brand that redefines urban mobility, setting the stage for his keynote on the day.

Event Highlights

  • Ticket Price: £270

  • Theme: Confidence

  • Experience: Leave feeling 2 feet taller

  • Attendees: Exclusively invited VIP audience

Schedule

First Half AM (12 pm - 6 pm)

  • Inspirational Talks

  • Engaging Panels

  • Live Recording of "Pivotal Moments" Podcast with Will Butler-Adams

  • Networking Activities

  • Delightful Food and Drinks

Second Half PM (6 pm - 12 am)

  • DJ Performances by Renowned Artists

  • Electrifying Atmosphere and Great Vibes

Join Us

Experience a day of innovation, positivity, and confidence at the Pivotal Summit. Engage with industry leaders, connect with like-minded professionals, and immerse yourself in a transformative journey that will elevate your mindset and business acumen.