Join us for an exclusive event - the Pivotal Summit
Will Butler-Adams, OBE of Brompton Bicycle
Event Details
Date: 11/09/2025
Time: 12 - 5 pm / 5 pm - 7:30 pm / 7:30 pm - 12 am
Venue: Pivotal House, Red Lion Street, Norwich, Norfolk, NR1 3TB, United Kingdom
About the Event
Welcome to an extraordinary day dedicated to uncovering the power of pivotal moments in the business world. This highly anticipated event is designed exclusively for visionary business owners and stakeholders ready to embrace confidence and ignite transformation.
Will Butler-Adams
Will Butler-Adams is a pioneering force in business and innovation, redefining urban mobility as the CEO of Brompton Bicycle. Under his leadership, Brompton has evolved from a niche British manufacturer into a global brand, championing sustainable transport with its iconic folding bikes. A passionate advocate for engineering excellence, design ingenuity, and British manufacturing, Will’s vision blends confidence, creativity, and innovation—key themes of the summit. His journey from an engineer to the driving force behind one of the UK’s most beloved brands showcases the power of leadership, resilience, and strategic thinking.
Pivotal Moments Podcast
Join us for a special episode of Pivotal Moments, recorded in advance with Will Butler-Adams, ahead of his keynote at the event. As the CEO of Brompton Bicycle, Will has transformed a British icon into a global success story, blending innovation, sustainability, and bold leadership. In this exclusive conversation, we explore the pivotal moments that shaped his journey—unpacking lessons in resilience, creativity, and business growth. Expect an inspiring deep dive into the mindset behind building a brand that redefines urban mobility, setting the stage for his dynamic keynote on the day.
Event Highlights
Ticket Price: £315 (General Admission)
Theme: Confidence and Inspiration
Experience: Leave feeling 2 feet taller
Attendees: Exclusively invited VIP audience
Schedule
First Half AM (12 pm - 5 pm)
Arrival
Safety Briefing
Opening Remarks
Panel 1: Everywhere Commerce
Break
Keynote: Will Butler-Adams
Break
Mailchimp Solo
Panel 2: Technology in Commerce
Gauva Solo
Partner Showcase
Closing Remarks
Dinner (5:00 pm - 7:30 pm)
Wine & Dine @ YALM
Second Half PM (7:30 pm - 12 am)
DJ Performances by Renowned Artists
Electrifying Atmosphere and Great Vibes
Join Us
Experience a day of innovation, positivity, and confidence-building at the Pivotal Summit. Engage with industry leaders, connect with like-minded professionals, and immerse yourself in a transformative journey that will elevate your mindset and business toolset.