Paid Marketing Specialist

Marketing
Written By Tait

To apply, please email your CV and Cover Letter to careers@pivotal.digital

Pivotal is a renowned digital marketing agency that provides innovative and effective paid advertising solutions for businesses worldwide. We drive results and exceed client expectations through exceptional paid media strategies and outstanding service. Our team of dedicated performance marketing professionals is passionate about staying ahead of industry trends and delivering superior results.

Job Summary

We seek a talented and experienced senior-level Paid Marketing Specialist to join our dynamic team at Pivotal. In this crucial role, you will lead, innovate, and expand our paid marketing strategies across diverse platforms. As one of our Senior Paid Marketing Consultants, you will drive strategic initiatives, mentor team members, and ensure the successful execution of paid advertising campaigns that deliver outstanding results for our clients.

Working with a diverse range of clients, from SMEs to blue-chip companies across various industries, the successful candidate will be adaptable and eager to work in a fast-paced environment. If you have years of experience within paid media and digital marketing and are looking for an exciting new challenge, this role could be for you.

Responsibilities

  • Campaign Management: Oversee the creation, management, and optimisation of paid search, display, and social media advertising campaigns across Google Ads, Meta Ads, and other relevant advertising platforms, ensuring alignment with clients' marketing objectives and business goals.

  • Service Expansion: Take a lead role in expanding Pivotal's paid media offerings, including expansion into other platforms such as TikTok Ads, Pinterest Ads, YouTube Ads, and more.

  • Data-Driven Insights: Monitor campaign performance, analyse complex data sets, and provide actionable insights and recommendations for optimisation to maximise campaign effectiveness.

  • Mentorship and Collaboration: Mentor team members, fostering a culture of continuous learning and improvement. Collaborate with clients and internal teams (including the wider marketing team) to ensure cohesive and integrated marketing campaigns.

  • Innovation and Trends: Stay ahead of industry trends, emerging platforms, and best practices in paid marketing, incorporating new strategies and tactics into campaign planning.

  • Reporting: Generate detailed reports on campaign performance, including key metrics and insights, and present findings to clients and internal stakeholders.

Qualifications

  • Proven experience as a Paid Marketing Specialist or similar role, with a track record of successfully managing and optimising paid marketing campaigns. Agency experience is highly desirable.

  • In-depth knowledge of paid marketing platforms:

    • Required: Google Ads, Meta Ads

    • Desirable: Microsoft Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, Pinterest Ads

  • Strong analytical skills with the ability to interpret complex data, draw insights, and make data-driven decisions.

  • Experience with tools such as Google Tag Manager, Looker Studio/Data Studio, and CMS platforms is highly desirable.

  • Proficiency in analytics platforms, project management tools, and campaign management tools.

  • Excellent communication skills with the ability to effectively communicate strategies, results, and recommendations to clients and internal teams.

  • Strong attention to detail and ability to manage multiple campaigns simultaneously.

  • Creative thinking and problem-solving skills to optimise campaigns and achieve marketing objectives.

  • Up-to-date with the latest industry trends, best practices, and emerging platforms in paid marketing.

Why Join Us?

As part of our dynamic team, you'll have the opportunity to drive significant growth and professional development and chart a clear path for career advancement within our rapidly expanding digital marketing agency. 

Pivotal is a renowned digital agency that collaborates with top-tier global and national brands. You will join a fast-growing team that offers a wide range of digital solutions across websites, marketing, and logistics.

  • Read more about working for Pivotal here

  • Read more about the qualities we look for here

Join us as a Paid Marketing Specialist at our vibrant city centre office in Norwich, and enjoy the following benefits:

  • Competitive Salary of £35,000 - £45,000 p/a (DOE)

  • Collaborative and inclusive work environment

  • Hybrid working environment (3 days in the office, optional 2 days working from home)

  • Continuous learning and growth opportunities (dedicated development days, allocated training budget)

  • 20 days holiday, with a day accrued each year with service

  • Extra days of holiday around Christmas/New Year

  • Additional paid day off for birthdays

  • Free Gym Membership

  • Dog-friendly office

  • Beer Fridays

  • Team building events & away days

  • Yard Coffee discount

  • So much more!

Please note: This is a mainly office-based role, and we are specifically seeking applicants from Norfolk, UK.

Should you have any questions about the role, please get in touch with Pivotal's Marketing Manager at laura.plumstead@pivotal.digital

Tait
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