Success Story
Gym Master
Gym Master, a prominent player in the fitness equipment market, offers a wide range of products designed to meet various home workout needs. Committed to enhancing the home gym experience, Gym Master aimed to leverage digital advertising to extend its reach and engage with more customers. Entering a period of high consumer interest around New Year's resolutions, the challenge was capitalising on this opportunity to drive significant growth through strategic online advertising, utilising Google and Meta Ads to capture and convert the heightened demand.
Up. Lifting.
+161% Purchases
Increased Market Share
+95% Revenue
“Seeing our vision come to life and exceed expectations has been incredibly rewarding. This campaign wasn't just about numbers; it was about genuinely connecting with our community and guiding them towards a healthier lifestyle. The Pivotal team's creativity and dedication have been phenomenal, achieving remarkable growth in a way that feels authentic to who we are at Gym Master. Big thanks to everyone involved for pushing the boundaries and setting new benchmarks for success.”
— Mark Harrison, Gym Master
The Opportunity
Amidst a crowded digital marketplace, Gym Master faced the challenge of differentiating itself and capturing consumer attention during the peak New Year resolution period. The task was to reach potential customers and effectively convert their seasonal fitness aspirations into actual purchases. Achieving standout visibility and engagement in a competitive landscape required a meticulously crafted advertising strategy that could navigate the complexities of consumer behaviour and the digital advertising ecosystem to generate measurable sales growth and market share.
The Solution
To navigate these challenges, we employed a targeted advertising strategy focusing on Google Ads to capture immediate search demand and Meta Ads to engage and retarget potential customers with compelling content. This dual approach was optimised to maximise visibility and impact, strategically allocating advertising spend to areas with the highest conversion potential. By fine-tuning their bidding strategies and creative execution, Gym Master aimed to connect with their audience effectively, driving brand awareness and direct commercial actions on-site.
The Results
Applying strategic emphasis on Gym Master's Google and Meta Ads led to remarkable outcomes: a 95% surge in revenue year-over-year and an 11% monthly increase. Sales jumped by 161% year-over-year, with a 29% monthly uptick. Despite an expected ROAS decline, these figures highlight the campaign's effectiveness in fostering significant growth and deeper market penetration. With guidance from Pivotal, this approach showcased Gym Master's adeptness at navigating the competitive digital terrain, affirming the power of its targeted advertising strategy.