Paws for a Cause: Pivotal’s Day at The Feed's Annual Dog Show

Tait Pollack, Pivotal’s founder shaking hands with a very good girl.

As the sun set on a brilliant Bank Holiday Monday, the buzz of The Feed's second annual Dog Show lingered in Norwich's scenic Waterloo Park. It was more than just an ordinary day out with our furry friends; it celebrated community spirit, generosity, and the simple joy of seeing dogs at their best.

Pivotal, always eager to support initiatives that echo our commitment to community involvement, was proud to sponsor the "Best Paw Shake" category at this year's event. Watching each dog put their best paw forward was entertaining and genuinely heartwarming. The excitement in the crowd was palpable as cheers and applause filled the park, showcasing the community’s enthusiasm and support for The Feed’s mission.

Speaking of missions, it's worth noting why we were all there. The Feed, a remarkable charity based in Norwich, Norfolk, has been a beacon of hope for many. Through initiatives like their affordable café and various outreach programmes, they strive to combat poverty and support those in need within our community. Events like the Dog Show raise funds and awareness of their invaluable work.

Tait’s spirited companion, Bertie, participated in the "Best Coat" category. Despite not clinching the top spot (though he clearly deserved it with his glossy fur), the spirit of participation in support of a great cause made them both feel like winners. The event was flawlessly orchestrated, with The Feed’s café team serving delicious treats and ensuring both two-legged and four-legged attendees were well-fed.

A big shout-out to the judges—Ros, Sarah, Philip, Lucy, and myself—who had the challenge of choosing the winners among many delightful contestants. Our MC for the day, Elliot, did a fantastic job keeping everyone engaged and entertained. A special thanks go to Steve for lending his PA equipment and ensuring everyone could hear the proceedings.

Winners of Best in Show at The Feed’s Dog Show in Waterloo Park, Norwich

We were also thrilled to see such a diverse array of sponsors and stalls at the event, from Rock Solid Graphics & Print to Catton Grove Big Local and from Topdog Harnesses to Chester & Ralphie’s Pet Pantry. The Norwich Guide Dog Fundraising team was there, reminding us of the broader spectrum of canine contributions to human well-being.

As a sponsor and participant, Pivotal is proud to support The Feed and events like the Dog Show that highlight the power of community engagement. We believe that our involvement goes beyond just a single event; it’s about fostering a long-term partnership that helps strengthen our community and support those in need.

We invite you to support The Feed by visiting its café, volunteering, or participating in future events. Every little bit helps, and we can make a significant impact together.

Remember, it’s not just about the dogs—it’s about all of us coming together to help those in need. Here’s to many more fun, fur, and philanthropy events. Let’s keep the momentum going for the benefit of our furry friends and our entire community.