Episode 4: Fedor Dzjuba on Building Linnworks & Automating the Living Sh*t Out of It
When Fedor Dzjuba started Linnworks, he wasn’t chasing funding, headlines or hype. He just needed a better way to print labels and run his eBay side hustle. That simple need led to a product now powering the operations of over 4,000 online retailers around the world.
From Side Project to Vital Infrastructure
Fedor bootstrapped Linnworks from day one. No shortcuts. No flash. Just obsessive focus on solving real problems — automating the unsexy but essential parts of selling online. Along the way, he built more than software. He built a system that quietly powers billions in transactions and gives business owners something far more valuable than dashboards: their time back.
Smart Growth, Not Just Fast Growth
This episode of Pivotal Moments dives into what most founders miss. Fedor shares the truth behind scaling without selling your soul, what happened when investors stepped in, and why he created a rogue in-house team called “Team Awesome” to keep innovation alive. Spoiler: they built Linnworks’ best features.
The Advantage of Being Your Own Customer
Fedor’s story proves a simple point — if you build for yourself, you build better. From understanding real pain points to resisting the temptation of big, shiny distractions, his approach is a playbook for founders who want to create something that actually works.
In this episode, you’ll learn:
– Why technical founders have an unfair edge
– How to automate the living sh*t out of your business
– The hidden danger of chasing money too early
– What most people get wrong when scaling
– And why doing “dumb stuff” can lead to genius
This is one for the builders, the doers, and anyone who’s tired of noise and wants signal.
🎧 Tune in to Pivotal Moments Episode 4:
Fedor Dzjuba on Building Linnworks & Automating the Living Sh*t Out of It
👉 Watch now (Going live at 4pm GMT 28th of March 2025)
Like what you hear?
Join Tait and the next wave of business leaders at Summit: Basecamp — a live event at Pivotal House with Will Butler-Adams of Brompton Bicycle delivering a keynote for those who want to scale smarter.
Big thanks to our partners Mailchimp, Luigi’s Box, and Gorgias for powering Pivotal Moments and backing the brands building what’s next.
