As promised, here is the second half of our two-part summary of social influencer statistics every marketer needs to know.

More businesses than ever are investing heavily in influencer marketing these days. And if you’re not ahead of the curve, you’ll likely be dragged under the wave of it. The evidence suggests we have barely scratched the surface of this 21st-century social media phenomenon. To put the whole thing into perspective, here’s the first half of a two-part look at some of the most astonishing influencer marketing statistics of the moment:

At its origins, Pinterest was launched primarily for female audiences aged 18 to 34. Today, it has a global audience of hundreds of millions, spanning almost every imaginable demographic.

In this in-depth article, we'll explore the most significant SEO trends that are set to dominate the industry, providing valuable insights, tips, and techniques to help you stay ahead of the curve.

Nowadays, it’s not simply a case of telling people how fabulous you are and expecting them to believe you. Unless you can get other neutral parties to sing your praises on your behalf, nobody will take you seriously.

But it’s equally important to remember that social proof is far from the only marketing psychology tool a business has at its disposal. Brands have been using a wide variety of tactics to sell to audiences since the dawn of consumerism.

It’s also a brief definition of marketing psychology - the art of understanding consumers’ buying decisions and manipulating them. Rather than throwing around messages at random and hoping somebody bites, marketing psychology means taking the time to get to know your audience on a much deeper level.

For obvious reasons, building an active and engaged audience of subscribers is the key to a successful social strategy. In which case, what tactics should you be prioritising in an effort to grow your channel?

The truth is, there are dozens of things a YouTube publisher can do to attract attention. But when it comes to tried, tested and trusted techniques for gaining subscribers, none deserve more time and effort than the following.

For obvious reasons, building an active and engaged audience of subscribers is the key to a successful social strategy. In which case, what tactics should you be prioritising in an effort to grow your channel?

The truth is, there are dozens of things a YouTube publisher can do to attract attention. But when it comes to tried, tested and trusted techniques for gaining subscribers, none deserve more time and effort than the following.