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Lessons in Marketing Psychology: Scarcity
Nowadays, it’s not simply a case of telling people how fabulous you are and expecting them to believe you. Unless you can get other neutral parties to sing your praises on your behalf, nobody will take you seriously.
But it’s equally important to remember that social proof is far from the only marketing psychology tool a business has at its disposal. Brands have been using a wide variety of tactics to sell to audiences since the dawn of consumerism.