Magento – How it Stands Out as a Leading eCommerce Platform

The problem faced by the vast majority if newbies to eCommerce right now is the way in which each and every online business sector hasn’t just grown, it’s exploded right off the scale. No matter what kind of winning idea you come up with, what you plan to sell or how you plan to sell it, you can bet your bottom dollar that a thousand other folk are thinking, planning or doing the same. As such, the only way forward in eCommerce is to make sure you stand out by offering superior service via a supreme website with the best possible eCommerce platform.    Which of course begs the question – which eCommerce platform reigns supreme? There are plenty to choose from and all come with their own specific benefits, but here at Pivotal Hosting we’re often inclined to recommend Magento. Why? Well, it’s a simple case of delivering on all fronts while keeping things as simple and manageable as possible – the keys to success in all areas of online business. It’s not to say that you can’t get ahead with any leading eCommerce platform, but some of the standout features brought to the table by Magento are hard to overlook.Here’s a look at just a few examples of what makes Magento a standout player in the eCommerce game:Open SourceThe fact that Magento is an open source platform is to a large extent what gives it most of its magic. Open source basically means that the very coding of the software is open for the world’s community of developers, who can if they so wish make their own additions, corrections and refinements to the program as a whole. As such, it’s perfectly possible to make continual improvements to Magento and to customize it in line with individual requirements.Strong CommunityAs Magento has a huge user-base all over the world, a large community of developers and everyday users has come together to share advice, experience, tips, tricks and all manner of personalized updates to the platform’s coding. By using Magento at any level, you become a part of this community and thus benefit from a pretty extensive support network.No Restrictions on Hosting ServicesAnother standout feature of Magento is the complete and total freedom to choose any hosting service in line with the needs of the business and the preferences of its owner. Many eCommerce websites are bound to specific hosting services and therefore limit freedom of choice for the site’s owner.SEO FriendlinessExtensive efforts have been made to ensure that Magento is as SEO friendly as possible, which in turn gives those using it a much greater chance of hitting the top-spots in Google and other major search engines.Range of FeaturesAnd finally, Magento already has a vast array of special features and add-ons for the benefit of site owners, though the list is constantly being added to with new and improved features for enhanced eCommerce.