Why SEO Will Only Get You So Far

You’d be forgiven for thinking that if you were to pump vast sums of money into a leading SEOfirm, you’d be guaranteed success in online business. Sadly though it isn’t quite as simple as this and, contrary to popular belief, SEO will only ever get you so far.The best way to think of it is in the traditional sense – as in with a High Street store as opposed to an online business. SEO is a little like the advertising billboard and the directions that get customers to the doors of the store in the first place. Will every single one of these individuals make a purchase? Of course not. Will any of them make a purchase if they are completely turned off by what they see when they get past the doors? Again, no chance.      And that’s how it works with SEO – it’s all about getting the traffic to your site in the first place, but even with all the traffic in the world you aren’t guaranteed any revenue at all if they aren’t impressed with what’s on offer.Content CountsGoing back to the store analogy, the content the pages of your site presents is a little like the shelves and display cabinets of a store combined with the help of the store assistant. Or in other words, your content shows what you are offering, advises on it and answers and questions the buyer may have. Fail to tick any of these boxes and you won’t make a sale – it’s as simple as that. And what’s more, you have to bear in mind that first impressions count for everything and if they aren’t won over by what they see and read right away, it’s pretty much game over.Ease of NavigationSomething else to be aware of is the importance making your site easy to navigate across the board. There’s a good chance that the page your traffic lands at will not present every last scrap of information they need and probably won’t be the actual purchase page either. People like to have a look around and ask questions before committing to purchases, so it’s your responsibility to make sure they can get to every corner of your site without any trouble. So whether you use tab, links or a simple navigation bar at the side of the screen, it needs to be exceptionally easy to use, compatible with all platforms and in no way over-complicated.General PerformanceLast but not least, there’s a reason things like page-load times and broken links are taken into account by Google and the major search engines….they make a huge difference to the visitor. If your pages take ages to load and tend to be rather unreliable at the best of times, chances are your visitors won’t only head for the hills, but they’ll never bother coming back either. Be proactive when it comes to the performance of your website and make sure things don’t come to a grinding halt at the first signs of congestion.