Who this Blog is Aimed at

It is important to note that all tips and tricks written about here in this blog are given freely. They have been learnt through trial and error, through reading and through thorough researching into the cavernous subject of search engine optimization (I am going to use a 'z', for all you picky Brits since the majority of the seo market is on the other side of the Atlantic).Why would anyone, who has spent years learning and honing their seo techniques want to share them with anyone else? Why not? There are far more websites on the internet than can ever be matched by seos. I also put to you that, in a market which has no clear cut boundaries, no solid set of guidelines and where the search engines we're pandering to don't give us the whole picture, what better way to optimize our seo than by banding together and exchanging knowledge.This blog is aimed at both professional search engine optimization experts and average Joes with a bit of seo behind them looking to learn. Lots of the techniques I will share with you are tried, tested and have proven efficient on paid jobs, where reputation and real livelihoods are at stake. It will cover both on-site and off-site methods of gaining rank, increasing site traffic and building brand awareness.