Everywhere-commerce (E*commerce): A pivotal redefinition of e-strategy (Hardback)
AVAILABLE FOR PRE-ORDER
By Tait Pollack, FCIM
What if commerce wasn’t just online, but everywhere?
In this bold, modern guide to business strategy, brand-building and scale, Tait Pollack introduces a new lens: E*commerce — the asterisk signifying commerce that happens not just on your site, but across inboxes, apps, marketplaces, platforms, and beyond.
Whether you're building your first store or leading a nine-figure brand, this book distils decades of real-world wisdom into a practical, timeless playbook. No fluff. Just systems, frameworks and strategies that actually work — from positioning and phonetics to performance marketing, retention, logistics, and sustainable growth.
Designed for founders, marketers, operators and anyone shaping digital-first brands, Everywhere-commerce doesn’t chase trends. It rewrites the map.
Inside, you’ll learn:
How to build a scalable business model that doesn’t burn you out
Why domain names, brand tone and checkout flow impact profit more than most realise
What “Search Everywhere Optimisation” really means — and why it matters now
The overlooked importance of phonetics, storytelling, and invisible influence
How to win in retention, logistics, and acquisition — without wasting budget on guesswork
This isn’t just a book. It’s a redefinition.
Strategy sets the direction. Execution builds the mountain. This book helps you do both.
Hardback, 609 pages
ISBN: 9781739998721
Publisher: Pivotal Press, UK
AVAILABLE FOR PRE-ORDER
By Tait Pollack, FCIM
What if commerce wasn’t just online, but everywhere?
In this bold, modern guide to business strategy, brand-building and scale, Tait Pollack introduces a new lens: E*commerce — the asterisk signifying commerce that happens not just on your site, but across inboxes, apps, marketplaces, platforms, and beyond.
Whether you're building your first store or leading a nine-figure brand, this book distils decades of real-world wisdom into a practical, timeless playbook. No fluff. Just systems, frameworks and strategies that actually work — from positioning and phonetics to performance marketing, retention, logistics, and sustainable growth.
Designed for founders, marketers, operators and anyone shaping digital-first brands, Everywhere-commerce doesn’t chase trends. It rewrites the map.
Inside, you’ll learn:
How to build a scalable business model that doesn’t burn you out
Why domain names, brand tone and checkout flow impact profit more than most realise
What “Search Everywhere Optimisation” really means — and why it matters now
The overlooked importance of phonetics, storytelling, and invisible influence
How to win in retention, logistics, and acquisition — without wasting budget on guesswork
This isn’t just a book. It’s a redefinition.
Strategy sets the direction. Execution builds the mountain. This book helps you do both.
Hardback, 609 pages
ISBN: 9781739998721
Publisher: Pivotal Press, UK
