Analytics
Knowledge is power.
Harnessing Data for Growth
In digital business, leveraging data is not just an advantage—it’s a necessity. Pivotal’s approach to analytics shifts the focus from mere opinion to actionable insights, guiding your business towards growth through informed decisions. From the intricacies of website analytics setup for custom tracking to the execution of conversion and revenue optimisation programs, our strategy is rooted in quantitative and qualitative customer data.
Data-Driven Decisions
Our mantra, "Data over opinion," encapsulates our commitment to evidence-based strategies. This philosophy forms the cornerstone of our partnership with you, ensuring that every decision and recommendation is grounded in solid data.
Website Analytics Services
Our senior team of analytics specialists offers a comprehensive suite of services designed to measure and optimise your digital presence:
Tracking Implementation: We lay the foundation for practical analysis by setting up custom tracking that captures every relevant interaction on your website.
Data Analysis: Our experts dive deep into the data, providing insights that inform strategic decisions to enhance your digital footprint.
Conversion and Revenue Optimisation: We use both quantitative and qualitative data to tailor programs that maximise your site’s conversion rates and revenue.
Custom Analytics Solutions: Whether you need a dedicated digital analytics team or targeted support for specific projects, our flexible and adaptable approach caters to your unique requirements.
Supported Platforms
Understanding the diverse landscape of analytics platforms, Pivotal is proficient in working with the most significant tools, ensuring that we can integrate seamlessly with your existing systems. Our expertise includes but is not limited to:
Google Analytics & GA360: Harness the power of Google's analytics suite to gain comprehensive insights into your website’s performance.
Adobe Analytics: Leverage this advanced platform for detailed analysis across customer segments and channels.
Brand Analytics (Amazon): We provide specialised analytics services for businesses operating on Amazon that optimise your brand’s performance on the platform.
Choosing Pivotal’s analytics services means selecting a partner dedicated to turning data into your most valuable asset. Let us help you navigate the complexities of digital analytics, transforming information into actionable strategies that propel your business forward.
Ensuring your decisions are informed and effective.
Before leveraging data to guide crucial business decisions, such as where to allocate your marketing budget, it's essential to ensure:
Accuracy of Your Data: It is critical to have confidence in your data's precision. Decisions based on inaccurate data can lead to misguided strategies.
Completeness of Your Data: It is vital to have a holistic view of your data. Missing information can skew your understanding and influence.
To address these critical elements, Pivotal offers a detailed Data Audit service, which includes:
Analytics Audit and Detailed Inspection
Our Web Analytics Audit takes a deep dive into your data collection processes. This meticulous examination evaluates the accuracy of your data and investigates the methods and sources of collection. Understanding these aspects is crucial for relying on your data as a trustworthy basis for making informed decisions. It's similar to ensuring the foundation of a building is solid and reliable before adding more layers.
Strategic Growth Planning
A forward-thinking Data Strategy is about more than meeting current needs; it's about preparing your data ecosystem to support and drive business growth. This strategy involves:
Evolving Your Data: As your business scales, so should the sophistication and insightfulness of your data. We plan for the growth of your data, ensuring that it remains relevant and insightful.
Advancing Web Analytics Capabilities: Your analytics setup must be dynamic and comprehensive to capture essential data as your business needs evolve. We focus on not just any data but the correct data at the right time.
This approach ensures you're not just collecting data but gathering meaningful insights that can drive informed business decisions. With Pivotal's expertise, your data strategy is designed to provide a comprehensive, accurate, and actionable data foundation. This solid base supports strategic marketing investments and business decisions, guiding your path forward with clarity and precision.
Tailored Strategies for Measurable Success
Navigating the journey from data to actionable insights involves more than just understanding what actions to take; it’s about measuring the effectiveness of these actions and validating their impact through scientific methods. This is where Conversion & Revenue Optimization (CRO) plays a pivotal role. You might have noticed our shift away from focusing solely on conversion rates. Curious about the rationale behind this? We're ready to dive into it during a free CRO strategy session.
Our CRO Approach is Simple, Effective, Customisable
Our method for CRO is straightforward yet profoundly impactful, designed to be flexible across various websites and markets. The core steps include:
Generating Test Ideas: We begin with brainstorming testable hypotheses based on data-driven insights and your business's unique challenges and opportunities.
Running Split Tests: Implementing A/B or multivariate tests to explore these hypotheses in a controlled environment, allowing us to understand what truly resonates with your audience.
Measuring Results: Collecting and analysing the data from these tests to gauge the impact of the changes on conversion rates and revenue.
Learning and Iteration: Every test provides valuable lessons, whether it confirms our hypotheses or offers unexpected insights. This learning phase is crucial for continual improvement.
Application: Taking and applying the insights learned across your digital landscape to maximise impact.
Beyond One-Size-Fits-All Solutions
Rejecting the notion of a universal process, our CRO programs are tailor-made to align with your specific business context. We understand that meaningful results come from strategies that adapt to your business’s unique goals and challenges.
Our Customised Execution
The secret to our success lies in customising each stage of the CRO process to fit your business, goals, and strategic vision. This could range from refining Landing Page Design & Optimisation to conducting an exhaustive end-to-end analysis of your prospects, customers, and their interactions with your brand online.
Our commitment is to identify areas for improvement and unlock your digital presence's full potential. This will enhance users' engagement with your brand and ultimately boost your bottom line. Let’s transform insights into actions with a CRO strategy that’s as dynamic as your business.
Streamlining for Efficiency and Impact
In the multifaceted world of digital marketing, automation stands out as a powerful tool for streamlining repetitive tasks across numerous channels. By leveraging sophisticated applications, marketing automation transforms how businesses approach their digital strategies, offering clear advantages that cannot be overlooked.
The Power of Automation
Efficiency: With automation, the focus shifts from the nitty-gritty of execution to the broader strategy horizons. It frees up valuable time and resources, allowing teams to concentrate on crafting strategies that align with their business goals and audience needs rather than getting bogged down by the mechanics of campaign management.
Impact: Marketing automation allows for creating more personalised, targeted campaigns. By understanding and responding to user behaviour in real-time, automation tools enable marketers to deliver content that resonates personally, significantly enhancing user engagement and loyalty.
Applications of Marketing Automation
Ad Campaigns: Automate the delivery and optimisation of your online advertising, ensuring your ads reach the right audience at the right time and dynamically adjusting to performance metrics for maximum impact.
Email Marketing: From triggering personalised emails based on user actions to segmenting your audience for tailored messaging, automation makes email campaigns more effective and less time-consuming.
Social Media: Schedule posts, analyse engagement, and respond to interactions across your social media platforms. Automation tools can help you maintain a consistent presence and allow for real-time adjustments based on audience engagement.
Channel Automation: Beyond these, marketing automation extends to virtually every channel your brand operates, from SMS marketing to customer relationship management (CRM) systems. It ensures a cohesive, automated workflow that aligns with your marketing strategy.
Transforming Marketing with Automation
Marketing automation is not just about efficiency and personalisation; it’s about transforming how businesses engage with their audience. It enables brands to create more impactful, meaningful interactions by optimising every touchpoint for engagement and conversion.
By integrating marketing automation into your digital strategy, you’re streamlining operations and setting the stage for more dynamic, responsive, and ultimately successful marketing efforts. Let's harness the power of automation to redefine the impact of your marketing initiatives.
Transforming Numbers into Narratives
While spreadsheets have their place in data analysis, the true power of data lies in its ability to drive action. For data to be impactful, it needs to do more than sit in a cell; it must tell a story, inspire change, and guide decision-making. That’s where the art of data visualisation comes into play.
The Art and Science of Data Visualisation
Data visualisation turns complex datasets into intuitive, engaging visuals that highlight trends, patterns, and outliers. It’s about making data accessible, allowing stakeholders at all levels to grasp critical insights at a glance. By transforming numbers into narratives, data visualisation:
Motivates Action: When data is presented in a clear, compelling way, it becomes a catalyst for decision-making, prompting immediate and informed actions.
Influences Strategy: Visualised data provides a solid foundation for strategic planning, revealing opportunities and challenges within the market or operational processes.
Drives Impact: Through visual stories, data transcends the abstract and becomes a powerful tool for influencing, persuading, and justifying strategic choices.
Customised Reporting and Dashboards
Our approach to data visualisation involves designing, building, and automating reports and dashboards tailored to your unique business context. Our solutions help you:
Understand Your Current Position: Get a clear, visual snapshot of your business's current position across various metrics and indicators.
Identify Your Goals: Visual tools help articulate where you need to go, turning abstract objectives into tangible targets.
Navigate Your Path Forward: With visual actionable insights, you can outline strategies and actions to move from your current state towards your desired future.
Beyond the Basics
Moving beyond traditional spreadsheets, our data visualisation services embrace various tools and platforms, from Power BI to Tableau. We ensure that our solutions are informative, interactive and adaptable to changing business needs.
Whether you want to understand customer behaviour, optimise operations, or track performance against goals, our bespoke data visualisation services empower you to see beyond the numbers. Let's unlock the stories your data is waiting to tell and transform them into a roadmap for success.
Streamlining Your Digital Toolkit
Managing your website's myriad marketing tools and analytics is crucial in the digital era. Tags, the snippets of code used for tracking and analytics, are vital in gathering insights and enhancing user experience. However, manually embedding these tags on each page is time-consuming and can lead to inconsistencies and errors.
Why Embrace Tag Management?
A tag management system (TMS) centralises the control of your website's tags, offering a single platform for installation, testing, updating, and removal. This approach significantly streamlines the process, saving marketing and development teams valuable time. It also ensures that tags can be managed in a secure, testable environment.
Benefits of Utilising a Tag Manager
Efficiency: Rapidly deploy and update tags without needing developer intervention for every change.
Accuracy: Reduce the risk of errors associated with manual code adjustments on your website.
Agility: Quickly adapt to new marketing strategies by easily adding or modifying tracking codes.
Testing and Security: Safely test new tags and configurations before going live, ensuring they work as intended without compromising site performance or user experience.
Our Expertise in Tag Management
Pivotal works with various tag management systems to offer tailored solutions for your business needs. Whether you're looking to implement a new TMS or optimise an existing setup, we have the expertise to ensure your tag management strategy is efficient and effective. Our preferred platforms include:
Google Tag Manager is a versatile and widely used option that integrates seamlessly with Google's suite of analytics and advertising tools.
Tealium: Offers robust data management capabilities, making it ideal for larger enterprises with complex tagging needs.
Qubit OpenTag: A flexible solution for businesses seeking an open-source option with customisable features.
Setup, Maintenance, and Oversight
We provide comprehensive tag management services, from one-off setups and routine maintenance to complete tag environment management. Many clients entrust us with complete oversight of their tag management accounts, ensuring all website tags are optimally configured and up-to-date. This end-to-end service not only maximises the efficiency of your digital tools but also safeguards the integrity of your data collection and analysis processes.
Leveraging a tag management system is no longer just an option; it's necessary for businesses aiming to maintain a competitive edge in the digital landscape. With Pivotal's expertise, transitioning to or optimising a tag management system becomes a smooth and beneficial journey, allowing you to focus on strategic initiatives while we handle the technical intricacies.
Our approach
At Pivotal, we harness the transformative power of analytics to navigate the complexities of the digital landscape. Our approach is grounded in strategic insight, comprehensive analysis, and a relentless pursuit of optimisation. We're committed to ensuring your organisation navigates and excels in this data-driven era.
A Partnership Founded on Data-Driven Growth
Our philosophy extends beyond short-term achievements. We're invested in your sustained growth, crafting strategies that leverage data for meaningful, long-lasting impact. Our dedication to maximising your return on investment means we're not just analysing data but turning it into a cornerstone of your strategic advantage, ensuring every insight contributes to substantial outcomes.
Unparalleled Expertise at Your Service
Our analytics experts—data scientists, strategists, and industry specialists—are the driving force behind our analytics services. More than mere consultants, we consider ourselves your strategic partners, aligning our data-driven strategies with your business objectives. Our combination of expertise and access to cutting-edge tools ensures your organisation is equipped to stand out in an increasingly competitive digital arena.
Customised Analytics for Measurable Success
Our approach to analytics is not one-size-fits-all. We tailor our services to meet your unique needs, from initial data collection to in-depth analysis and actionable insights. Whether refining your data collection processes, enhancing your analytics platforms, or interpreting complex data sets, we're here to turn your data into actionable strategies that drive success.
Services Tailored to Your Needs
We work with a wide range of analytics tools and platforms, ensuring we can provide the best solutions for your business. Our expertise includes, but is not limited to:
Google Analytics & GA360: For comprehensive web performance and user behaviour insight.
Adobe Analytics: For deep dives into customer segments and cross-channel analytics.
Microsoft Clarity: For behavioural insights through session recordings and heatmaps.
Server-Side Analytics: For robust, privacy-focused data collection and analysis.
Full-Spectrum Analytics Services
From setting up the proper analytics framework to ongoing analysis and optimisation, our services encompass all aspects of digital analytics. We offer:
Data Quality Assurance: Ensuring your data is accurate and reliable for decision-making.
Data Visualisation and Reporting: Transforming data into understandable, actionable insights through custom reports and dashboards.
Conversion and Revenue Optimisation: Using data to improve user experience and business performance.
Choosing Pivotal for your analytics needs means opting for a partner dedicated to transforming data into strategic insights. We're here to help you navigate the data landscape, turning information into actions that propel your brand forward with clarity and confidence. Let's unlock the full potential of your data together, driving growth and innovation in every aspect of your business.