Social media marketing is an essential step to success in the modern world of marketing and business. It’s a digital marketing tactic every brand can and should use to win, no matter how big or small they are.
Sometimes shortened to SMM, social media marketing is exactly what it sounds like: the use of social media to connect with your audience, strengthen your brand, drive traffic and increase your sales. However, most brands fail with a social approach focused on what they get out of it, and the ultimate goal of making more money. But the key to success is a social media strategy that revolves around high-quality, high-value content, building relationships, and being sociable.
What’s the Point of Social Media Marketing?
The meteoric rise of social media cannot be understated. Your target audience is on social media most of the time, most days, on one platform or another. Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat, TikTok or Pinterest. Regardless of the platform, there are huge opportunities on social that every brand should be making the most of.
Social media marketing is more than advertising though. It’s about being social. And it’s about bringing value to your audience and potential customers, not just trying to sell to them. A strong social plan should form an integral part of any brand’s content marketing strategy.
Ultimately, social media can increase brand awareness and loyalty, increase conversions, drive traffic, improve lead generation and sell directly. But first, you have to earn the right to sell. Just think, how often do you skip or scroll past ads that only want your money?