Though newsletters and one-off campaigns will always be a valuable marketing tool, email marketing automation takes it one step further. By sending triggered or timed promotional emails to subscribers, you strip the hassle out of engaging with potential customers at the perfect time.
Automated email marketing is one of the most effective channels for marketing your business. What’s more, it removes the chances of missed opportunities to convert visitors into customers. All this, without you needing to react to abandoned carts or interest in your brand.
Email marketing automation one of the wisest moves a business can make. This is because automated emails are personalised, timely and relevant to the reader. Emails are still one of the most powerful conversion tools at any brand’s disposal. And since they’re often opened and clicked on, they can quickly drive visits and revenue for your business.
What is Email Marketing Automation?
Automated email marketing is a powerful alternative to one-off campaigns and newsletters. Instead of individually creating and sending your mails, an automatic email campaign is set up once. Then, when a potential customer meets a certain pre-defined trigger, your email is automatically sent to them.
Beautifully simple, once you have your emails set up, they will continue to send automatically whenever users meet those triggers. This enables brands to save time and money, while exploring every opportunity to secure more business from interested consumers.
Email marketing may seem dated compared with modern social or content marketing, solid PPC campaigns, or search engine optimisation, but it’s still one of the best lead generation channels available. With potential triggers covering actions taken, specific dates and more, the only limit is your imagination. From welcome emails to refer-a-friend schemes, abandoned cart notifications and milestones, the potential is essentially endless for both B2B and B2C marketing.
Why Email Marketing Automation is Essential
60% of customers still prefer to receive email contact over other communications. Email marketing automation, therefore, helps you convert leads by removing the task of manually sending marketing emails.
This marketing tool is also important for identifying customer insights. From which assets or links in your emails get positive responses, to analysing click-through rates, data from automated emails is golden.
When you need to create a solid base of brand advocates, email marketing is one of the best tools you can employ. Build relationships, foster loyalty, reduce the number of unsubscribes, and more. Of course, it takes more than throwing an email together, hitting publish and hoping for the best. And that’s where Pivotal can help.
Why Use Pivotal?
Email marketing automation is a tool every business should be using to market themselves successfully. If you’ve done your research, you’ve likely already come across terms like drip feeds and segments, and it can be hard to keep track of how it all comes together.
What you really want to know is how can you use it to build your revenue, and that’s where Pivotal comes in.
We’re not here to tell you that email marketing isn’t a simple tool. It is. But as with most digital marketing techniques, to get it right requires skills and experience. At Pivotal, we spend time learning about and testing your automated email campaign so that we can keep improving it, and your business can continue to grow.
We can provide:
- List Management
- Tracking and Optimization
- Automation and Promotion
- Segmentation & Personalization
- Email Template Design and Content
Our team of experts understand that cold content does nothing to help nurture leads. That’s why we combine our marketing services using tried and tested techniques, to help your business along the path to success and improve your ROI.