Generating strong business to business (B2B) leads that are both worth your time and profitable can be tricky. But through a combination of digital marketing methods, and with experts like ours on your side, those highly desirable B2B leads are within your reach.
At Pivotal, we know how to grab the attention and interest of potential business customers. But more than that, we know how to cultivate that interest and convert it. It’s one of many ways we can boost your future sales and increase the growth of your brand.
Using a mix of marketing and sales tactics, including content marketing, email marketing, social selling and search engine optimisation (to name a few), we can generate the B2B leads you need. And that’s not just leads, but leads that convert into customers.
How Does B2B Lead Generation Work?
Generating the most successful B2B leads that actually convert involves focusing on both marketing qualified leads (MQL) and sales qualified leads (SQL).
MQLs are leads that are likely to become a customer based on the engagement they’ve already had with your brand’s content. SQLs, meanwhile, are similar, but have progressed by displaying an intent to buy your products or services.
Either of these types of leads is likely to have engaged with your company through another form of marketing, such as the content you create or a PPC (Pay Per Click) campaign. These leads work in harmony with your marketing strategy, which is why so many brands turn to experts like Pivotal. We know how to tie the customer journey together with a united omnichannel approach. That way, under your clear, defined brand, conversions are more likely than ever.
Why B2B Lead Generation is Essential
With your sales and marketing teams working together, it’s possible to bring in considerably more revenue. Working closely to attract and convert the right customers through B2B lead generation is the key to better sales productivity, growth and high ROI.
Consistently generating new leads is the deciding factor in the number of prospects your company has in the pipeline. And in a competitive market, this is often the key to your business succeeding.
Keeping ahead of your competitors with new and innovative approaches to your B2B marketing strategy makes all the difference to your company’s growth. That means not only creating new strategies, but testing them, learning from them, and developing them where necessary. And that’s where Pivotal can help.
Why Use Pivotal?
One of the main challenges for B2B marketers is generating new leads. And that’s not only more of them, but qualified leads. Leads that are worth your time. Since each business is unique and has its own marketing requirements, the most important thing to consider is that the first step in an effective lead generation strategy is to know your audience.
Outsourcing your B2B lead generation to Pivotal allows us to generate valuable interest in your products and services. We do this using a variety of successful marketing techniques, such as:
- Social Selling
- Outbound Email & Email Marketing
- Content Marketing
- Pay-Per-Click (PPC)
- Cold Calling
Once we’ve generated leads using these methods, we can then cultivate this interest, and eventually, this will convert into new business revenue.