Junior Designer
Collaborating closely with our Marketing team, you will develop creative assets for email marketing campaigns, social ad creatives, and other digital marketing initiatives.
To apply, please email your CV and Cover Letter to careers@pivotal.digital
Pivotal is a renowned digital marketing agency specialising in providing innovative and effective marketing solutions for businesses worldwide. We focus on driving results and exceeding client expectations, and we are committed to delivering exceptional strategies and outstanding service. Our team of dedicated professionals is passionate about staying ahead of industry trends and delivering superior performance.
Role Overview
We seek a talented Junior Digital Marketing Designer to join our dynamic team at Pivotal, a leading digital marketing agency. In this role, you will be instrumental in creating visually compelling designs that drive engagement and conversions across various e-commerce platforms. Collaborating closely with our Marketing team, you will develop creative assets for email marketing campaigns, social ad creatives, and other digital marketing initiatives.
To excel in this position, you should have 1-2 years of experience in a design role within a commercial setting, a strong understanding of brand guidelines, and a keen eye for detail. Your ability to work under tight deadlines, manage quick turnarounds, and welcome constructive feedback will be essential. Proficiency in Adobe Suite, Figma, Canva, or similar design software is a must, along with a solid educational background and exceptional communication skills.
Responsibilities
Design visually engaging email marketing templates, flows, and campaigns for e-commerce brands and industries, focusing on user engagement and conversion optimisation.
Create innovative and eye-catching social ad creatives that drive click-through rates and conversions across various social media platforms.
Maintain a cohesive look and feel across all client campaigns and marketing initiatives, adhering to style guidelines and brand voice.
Uphold the integrity of Pivotal's brand by consistently applying design guidelines across all company outputs, including presentations, graphics for social platforms, and other branded materials.
Translate clients' brand guidelines, tone of voice documents, and asset banks into compelling and engaging designs that balance creative flair with brand consistency.
Collaborate with the marketing team to ideate and conceptualise new marketing campaigns that enhance client metrics and overall campaign success.
Apply an analytical mindset to understand the impact of your designs on business metrics and use data to inform design improvements.
Be prepared to engage in client calls and discussions, representing Pivotal professionally and communicating design concepts effectively.
Key Qualifications & Skills
1-2 years of experience in a design role within a commercial setting.
Strong adherence to brand guidelines with a commercial design outlook.
Exceptional attention to detail and multitasking abilities.
Capability to work under tight deadlines, manage quick turnarounds, and welcome constructive feedback.
Proficiency in Adobe Suite, Figma, Canva, or similar design software.
Strong educational background with at least a Level 3 Diploma.
Superior communication skills with fluency in English.
Desirable
Bachelor's degree in Graphic Design or a related field.
Experience with e-commerce design and email marketing.
Copywriting skills.
Why Join Us
As part of our dynamic team, you'll have the opportunity to drive significant growth and professional development and chart a clear path for career advancement within our rapidly expanding agency.
Join us as a Retention Marketing Strategist in our dog-friendly, vibrant city centre office in Norwich and receive the following:
Benefits package
Collaborative and inclusive work environment
Continuous learning and growth opportunities (dedicated development days)
20 days holiday allowance, with a day accrued each year of service
Paid day off for birthdays
Dog-friendly office
Beer Fridays
Team building events
The Yard Coffee discount
And more!
Please note: This is a mainly office-based role, and we are specifically seeking applicants local to Norfolk, UK.
Retention Marketing Strategist
As a Retention Marketing Strategist at Pivotal, you’ll be integral to supporting our clients’ retention initiatives beyond traditional email marketing.
To apply, please email your CV and Cover Letter to careers@pivotal.digital
Pivotal is a renowned digital marketing agency specialising in providing innovative and effective marketing solutions for businesses worldwide. We focus on driving results and exceeding client expectations, and we are committed to delivering exceptional strategies and outstanding service. Our team of dedicated professionals is passionate about staying ahead of industry trends and delivering superior performance.
Role Overview
As a Retention Marketing Strategist at Pivotal, you’ll be integral to supporting our clients’ retention initiatives beyond traditional email marketing. This role requires a creative mindset and someone keen on devising and implementing comprehensive retention strategies, including Email and SMS marketing, loyalty programs, and personalised engagement tactics.
Customer Communication: Our clients' communication with their customers is vital to conversion. Therefore, you will ensure messages are timely, relevant, and personalised. You'll assist in crafting strategies that provide the right message to reach the right person at the right time, enhancing customer engagement and fostering a positive brand experience.
Customer Loyalty: You will innovate and implement strategies to deepen customer loyalty, such as loyalty programs and personalised engagement tactics. This involves understanding diverse consumer bases and creating targeted campaigns to encourage repeat business and long-term commitment.
Collaboration with the broader Marketing Team: You'll work closely with and be supported by various teams, including PPC, Content, and Optimisation, to ensure a unified approach to marketing strategies. This cross-functional teamwork ensures cohesive campaigns that align with overarching client objectives.
Analytical Approach: By adopting an analytical mindset, you will leverage data to inform strategies and tailor campaigns to enhance customer lifetime value and retention. Utilising tools such as Google Analytics, you'll interpret customer behaviours and refine strategy for optimal results.
Client Communication: A core part of the role is building long-term relationships with clients, therefore it is vital to have a client-first, results-driven mindset. You’ll regularly jump on calls with clients and work with them to increase their customer retention.
Responsibilities
Work closely with the Marketing Manager to devise comprehensive email and retention strategies for various eCommerce clients in multiple industries.
Work within the email marketing team to build comprehensive email marketing flows.
Develop and help execute innovative retention strategies, including loyalty programs, referral schemes, and customer feedback mechanisms.
Segment customer bases and craft targeted campaigns to enhance customer loyalty and satisfaction.
Utilise analytics and data-driven approaches to understand customer behaviours and improve lifetime value.
Regularly communicate with clients and internal teams to align on strategies and goals.
Monitor and report on the effectiveness of retention strategies, adjusting tactics as needed to meet objectives.
Collaborate with the wider marketing team, including PPC, Optimisation and Content teams, on top-down marketing strategies, ensuring cohesive cross-channel campaigns.
Key Qualifications & Skills
3+ years experience with creating and sending emails using platforms such as Klaviyo and Mailchimp (or similar).
3+ years of e-commerce experience, either agency or in-house.
Excellent communication skills and previous experience working with clients or customers.
Excellent organisational skills to handle multiple projects across clients simultaneously, meeting deadlines.
Willingness to learn and take ownership of your work demonstrates strong initiative.
Experience using software such as Adobe Suite, Canva, Figma, etc.
A creative mindset with a high level of attention to detail.
Excellent written English skills.
Strong analytical skills with Google Analytics experience.
Desirable
A degree (or other relevant qualifications) in Marketing or Business.
Experience in other areas of marketing, e.g. Conversion Rate Optimisation, PPC, SEO, Affiliate marketing, Social and influencer marketing.
Experience with the backend of E-commerce platforms such as Shopify, Adobe Commerce, BigCommerce, WooCommerce, etc.
Copywriting skills
Why Join Us
As part of our dynamic team, you'll have the opportunity to drive significant growth and professional development and chart a clear path for career advancement within our rapidly expanding agency.
Read more about working for Pivotal here
Read more about the qualities we look for here
Join us as a Retention Marketing Strategist in our dog-friendly, vibrant city centre office in Norwich and receive the following:
Benefits package
Salary: £28,000 - £38,000 (depending on experience)
Collaborative and inclusive work environment
Continuous learning and growth opportunities (dedicated development days)
20 days holiday allowance, with a day accrued each year of service
Paid day off for birthdays
Dog-friendly office
Beer Fridays
Team building events
The Yard Coffee discount
And more!
Please note: This is a mainly office-based role, and we are specifically seeking applicants local to Norfolk, UK.
Paid Marketing Specialist
To apply, please email your CV and Cover Letter to careers@pivotal.digital
Pivotal is a renowned digital marketing agency specialising in providing innovative and effective marketing solutions for businesses worldwide. We focus on driving results and exceeding client expectations, and we are committed to delivering exceptional strategies and outstanding service. Our team of dedicated professionals is passionate about staying ahead of industry trends and delivering superior performance.
Job Summary
We seek a talented and experienced Paid Marketing Specialist to join our dynamic team at Pivotal. As a Paid Marketing Specialist, you will plan, execute, and optimise paid marketing campaigns across various channels to drive qualified traffic and achieve our clients' marketing goals. This role requires a deep understanding of paid marketing platforms, strong analytical skills, and a passion for delivering exceptional results.
Responsibilities
Develop and execute comprehensive paid marketing strategies across platforms such as Google Ads, Meta Ads and other relevant advertising providers.
Conduct research, competitor analysis, and audience targeting to optimise campaign performance and maximise profitability.
Create and manage paid search, display, and social media advertising campaigns, including ad copy creation, bidding strategies, and ongoing optimisation.
Monitor campaign performance, analyse data, and provide actionable insights and recommendations for optimisation to maximise campaign effectiveness.
Collaborate with clients and internal teams to align paid marketing strategies with overall marketing objectives and business goals.
Conduct A/B testing to optimise campaign performance, including ad creative, settings, and targeting.
Stay up-to-date with industry trends, emerging platforms, and best practices in paid marketing, and incorporate new strategies and tactics into campaign planning.
Generate detailed reports on campaign performance, including key metrics and insights, and present findings to clients and internal stakeholders.
Collaborate with cross-functional teams to ensure cohesive and integrated marketing campaigns, including design, content, and development.
Stay informed about industry updates, platform changes, and digital marketing trends to maintain a competitive edge in paid marketing.
Qualifications
Proven work experience as a Paid Marketing Specialist or similar role, with a track record of successfully managing and optimising paid marketing campaigns
In-depth knowledge of paid marketing platforms, including Google Ads, Microsoft Ads, and social media advertising (Meta Ads, LinkedIn Ads, etc.)
Strong analytical skills with the ability to interpret complex data, draw insights, and make data-driven decisions
Proficiency in keyword research tools, analytics platforms, and campaign management tools
Excellent communication skills with the ability to effectively communicate strategies, results, and recommendations to clients and internal teams
Strong attention to detail and ability to manage multiple campaigns simultaneously
Creative thinking and problem-solving skills to optimise campaigns and achieve marketing objectives
Up-to-date with the latest industry trends, best practices, and emerging platforms in paid marketing
Why Pivotal?
Pivotal is a renowned digital transformation agency that collaborates with top-tier global and national brands. You would join a growing team that offers a wide range of digital solutions across websites, marketing, and logistics.
Join us as an Outreach & Partnerships Manager at our vibrant city centre office, and enjoy the following benefits:
Competitive Salary £28,000 - £38,000 (DOE)
Collaborative and inclusive work environment
Continuous learning and growth opportunities (dedicated development days)
20 days holiday, with a day accrued each year with service
Extra days of holiday around Christmas/New Year
Paid day off for birthdays
Dog-friendly office
Beer Fridays
Team building events
Yard Coffee discount
Please note: This is a mainly office-based role, and we are specifically seeking applicants from Norfolk, UK.
Senior Digital Marketing Specialist
To Apply Please Email CV & Cover Letter To: careers@pivotal.digital
About the role
Pivotal is hiring! We’re looking for a Senior Digital Marketing Executive with experience in Email Marketing and a keen interest in other areas of Retention Marketing.
Your primary role will focus on growing all areas of the Email Marketing department. This includes account strategy, designing and building emails, completing account setups, copywriting and reporting, building client relationships, and delivering results. This role will also work within the retention marketing team, with the opportunity to collaborate with our additional marketing disciplines.
It is vital to have a client-first, results-driven mindset. You will be expected to deliver results for clients in a fast-paced, demanding environment, with an easy-going and knowledgeable team around you to support you. You’ll need to be confident in “hitting the ground running", but we’ll have your back.
This is a fantastic opportunity for a proactive and enthusiastic team player to join the fastest-growing Norwich agency and work with incredible clients, including household names such as Euronics, Red Dragon, Trusted Reviews, Lisa Angel, and more.
Skills & Experience
Essential
Three-year experience with creating and sending emails using platforms such as Klaviyo, MailChimp, DotDigital
Excellent communication skills are required to build client relationships, so previous experience working with clients or customers is essential.
Excellent organisational skills: you can handle multiple projects across clients simultaneously, meeting various deadlines
A willingness to learn and take ownership of your work, demonstrating a solid initiative
With a keen eye for design, you will have previous experience using software such as Photoshop, Canva, Illustrator or Figma.
You will have a creative mindset with a high level of attention to detail
Excellent written English skills to produce engaging copy where required
Strong analytical skills, with the ability to devise and deliver A/B testing across all areas of Email Marketing
Desirable
Five years experience with creating and sending emails using platforms such as Klaviyo, MailChimp, DotDigital
Experience in a previous E-Commerce or marketing role (in-house or agency)
Experience with other E-Commerce software/platforms such as Google Analytics, Shopify, Magento 2, Amazon, etc.
A degree (or other relevant qualifications) in relevant fields such as Marketing, Creative Writing or Graphic Design
Experience in other Marketing departments, e.g. Conversion Rate Optimisation, PPC, SEO, Affiliate marketing
Key Responsibilities
Develop and build dynamic emails and flows optimised for different inboxes and devices. This includes strategy, research, and design, all through building and scheduling using our email software.
Accurately monitoring email quality and deliverability, general account maintenance
Optimise the overall Email Marketing strategy for our clients & departmental process.
Writing concise and engaging copy, including subject lines & preview text
Compiling visual, comprehensive reports and audits for clients to report on performance
Regular meetings with clients and Account Strategists to discuss strategy
Assisting across multiple marketing disciplines to grow and consistently add value to the Pivotal retention marketing offering
Why Pivotal?
Pivotal is a digital transformation agency that works with market-leading brands worldwide. We offer a range of digital solutions across websites, marketing, and logistics, and we’re growing rapidly. The marketing department has doubled in size and offerings over the last 18 months, and due to this growth, we’re hiring again!
There are also opportunities to work alongside our other marketing areas, such as Conversion Rate Optimisation, Content, Paid Marketing and SEO.
Join us as a Digital Marketing Executive in our dog-friendly, vibrant city centre office and receive the following:
Benefits package
Collaborative and inclusive work environment
Continuous learning and growth opportunities (dedicated development days)
20 days holiday allowance, with a day accrued each year of service
Paid day off for birthdays
Dog-friendly office
Beer Fridays
Team building events
The Yard Coffee discount
And more!
*Please note: This is a mainly office-based role, and we are looking for applicants local to Norfolk, UK*
Digital Marketing Executive
Role Fulfilled
About the role
Pivotal is hiring! We’re looking for a Digital Marketing Executive with experience in Email Marketing and a keen interest in other areas of Retention Marketing.
Your primary role will focus on growing all areas of the Email Marketing department. This includes account strategy, designing and building emails, completing account setups, copywriting and reporting, building client relationships, and delivering results. This role will also work within the retention marketing team, with the opportunity to work between departments.
Full training will be provided, but having a client-first, results-driven mindset is critical. You will be expected to deliver client work in a fast-paced, demanding environment, with an easy-going and knowledgeable team around you to support you.
This is a fantastic opportunity for a proactive and enthusiastic team player to join the fastest-growing Norwich agency and work with incredible clients, including household names such as Euronics, Red Dragon, Trusted Reviews, Lisa Angel, and more.
Skills & Experience
Essential
Minimum one year experience with creating and sending emails using platforms such as Klaviyo, MailChimp, DotDigital
Excellent communication skills are required to build client relationships, so previous experience working with clients or customers is essential.
Excellent organisational skills: you can handle multiple projects across clients simultaneously, meeting various deadlines.
A willingness to learn and take ownership of your work, demonstrating a solid initiative
With a keen eye for design, you will have previous experience using software such as Photoshop, Canva, Illustrator or Figma.
You will have a creative mindset with a high level of attention to detail
Excellent written English skills to produce engaging copy where required
Strong analytical skills, with the ability to devise and deliver A/B testing across all areas of Email Marketing
Desirable
Experience in a previous E-Commerce or marketing role (in-house or agency)
Experience with other E-Commerce software/platforms such as Google Analytics, Shopify, Magento 2, Amazon, etc.
A degree (or other relevant qualifications) in relevant fields such as Marketing, Creative Writing or Graphic Design
Experience in other Marketing departments, e.g. Conversion Rate Optimisation, PPC, SEO, Affiliate marketing
Key Responsibilities
Develop and build dynamic emails optimised for different inboxes and devices. This includes strategy, research, and design, all through building and scheduling using our email software.
Monitoring email quality and deliverability, general account maintenance
Optimise the overall Email Marketing strategy for our clients & departmental process
Writing concise and engaging copy, including subject lines & preview text
Compiling visual, comprehensive reports and audits for clients to report on performance
Regular meetings with clients to discuss strategy
Assisting across multiple marketing departments to grow our retention marketing service
Why Pivotal?
Pivotal is a digital transformation agency that works with market-leading brands worldwide. We offer a range of digital solutions across websites, marketing, and logistics, and we’re growing rapidly. The marketing department has doubled in size and offerings over the last 18 months, and due to this growth, we’re hiring again!
There are also opportunities to work with other marketing department areas, such as Conversion Rate Optimisation and Content & SEO.
Join us as a Digital Marketing Executive in our dog-friendly, vibrant city centre office and receive the following:
Training and certifications across relevant skills
A collaborative, supportive company culture with a close-knit team
Opportunity to work with some fantastic clients across a variety of sectors
25 days holiday allowance
A day off for your birthday
Company pension scheme
Ride to work scheme
Tech scheme
Dedicated personal skill development days
All equipment provided
Monthly team building & workshop sessions
Staff discount at The Yard Coffee
A few 4-legged colleagues...
And more!
*Please note: This is a mainly office-based role, and we are looking for applicants local to Norfolk, UK*
Paid Marketing Specialist
Role Fulfilled
Pivotal is a renowned digital marketing agency specialising in providing innovative and effective marketing solutions for businesses worldwide. We focus on driving results and exceeding client expectations, and we are committed to delivering exceptional strategies and outstanding service. Our team of dedicated professionals is passionate about staying ahead of industry trends and delivering superior performance.
Job Summary
We seek a talented and experienced Paid Marketing Specialist to join our dynamic team at Pivotal. As a Paid Marketing Specialist, you will plan, execute, and optimise paid marketing campaigns across various channels to drive qualified traffic and achieve our clients' marketing goals. This role requires a deep understanding of paid marketing platforms, strong analytical skills, and a passion for delivering exceptional results.
Responsibilities
Develop and execute comprehensive paid marketing strategies across platforms such as Google Ads, Meta Ads and other relevant advertising providers.
Conduct research, competitor analysis, and audience targeting to optimise campaign performance and maximise profitability.
Create and manage paid search, display, and social media advertising campaigns, including ad copy creation, bidding strategies, and ongoing optimisation.
Monitor campaign performance, analyse data, and provide actionable insights and recommendations for optimisation to maximise campaign effectiveness.
Collaborate with clients and internal teams to align paid marketing strategies with overall marketing objectives and business goals.
Conduct A/B testing to optimise campaign performance, including ad creative, settings, and targeting.
Stay up-to-date with industry trends, emerging platforms, and best practices in paid marketing, and incorporate new strategies and tactics into campaign planning.
Generate detailed reports on campaign performance, including key metrics and insights, and present findings to clients and internal stakeholders.
Collaborate with cross-functional teams to ensure cohesive and integrated marketing campaigns, including design, content, and development.
Stay informed about industry updates, platform changes, and digital marketing trends to maintain a competitive edge in paid marketing.
Qualifications
Proven work experience as a Paid Marketing Specialist or similar role, with a track record of successfully managing and optimising paid marketing campaigns
In-depth knowledge of paid marketing platforms, including Google Ads, Microsoft Ads, and social media advertising (Meta Ads, LinkedIn Ads, etc.)
Strong analytical skills with the ability to interpret complex data, draw insights, and make data-driven decisions
Proficiency in keyword research tools, analytics platforms, and campaign management tools
Excellent communication skills with the ability to effectively communicate strategies, results, and recommendations to clients and internal teams
Strong attention to detail and ability to manage multiple campaigns simultaneously
Creative thinking and problem-solving skills to optimise campaigns and achieve marketing objectives
Up-to-date with the latest industry trends, best practices, and emerging platforms in paid marketing
Location
This position is based at our headquarters in Norwich.
Digital Marketing Specialist
Role Fulfilled
Are you creative, analytical, organised and looking for an exciting opportunity to work with a talented and supportive team of e-commerce experts and household-name clients? Look no further than Pivotal!
Pivotal is an e-commerce-focused digital transformation agency based in Norwich. We are looking for a passionate and creative Digital Marketing Specialist to join our team.
The Company
In this Digital Marketing Specialist role, you'll join a global digital marketing and development agency, working with a range of high-end UK and US clients across a number of sectors and industries. You will oversee the implementation of end-to-end optimisation strategies, improving and optimising platforms for your clients. This role offers a unique opportunity to develop and exert influence within a globally renowned optimisation function.
The Role
As the Digital Marketing Specialist, you'll act as the main optimisation lead for a diverse range of well-known clients. You will help improve site performance, focusing on both strategy and design. You'll be responsible for managing a team of developers and gathering insights to inform marketing solutions and strategy. As a Digital Marketing Specialist, customer service, enterprise-level presentations, and account management experience are essential.
Responsibilities
Assist in the planning, development, and execution of optimisation strategies for client websites, with a focus on improving user experience, conversion rates, and overall performance.
UX design, with the ability to work with multiple clients brand identities, considering usability and function, with a focus on conversions
Conduct a thorough analysis of website and asset data, identify opportunities for improvement, and make data-driven recommendations to clients.
Managing client communications, including results presentations and keeping them informed of their optimisation progress
Manage a team of test developers to ensure tests are turned around promptly and highly quality.
Collaborate with other Pivotal team members, including project managers, designers, and developers, to ensure that optimisation efforts align with client needs and business objectives.
Stay updated with the latest trends and best practices in digital optimisation, sharing your knowledge with the team and implementing new strategies and tactics as needed.
Ensure that client-facing departmental reports are of the highest calibre.
Essential
Strong organisation and communication skills, both written and verbal written and verbal
Design experience with a keen eye for detail and experience using design tools such as Figma or Photoshop
Strong problem-solving skills with attention to detail
An understanding of ecommerce – experience with CMS platforms such as Shopify and Magento 2
A desire to devise end-to-end optimisation strategies
An analytical brain with the ability to think critically
Strong proficiency using Google Analytics
Passionate about improving user experience and user journeys
Strong presentation skills, including building and presenting reports to key stakeholders
Desired
Agency-side or client-facing experience
Experience with UX design
Experience planning, conducting and analysing A/B and MV tests
Experience with Convert (or similar AB testing tools) in a commercial environment
An interest in emerging technologies like AI and machine learning
Digital Marketing Executive (Email Specialist)
To apply, please email your CV and Cover Letter to careers@pivotal.digital
About the role
Pivotal is hiring! Our Email Marketing and overall Marketing departments are continuing to grow, and as a result, we’re looking for a Digital Marketing Executive with a specialism in email marketing.
Working alongside the Head of Optimisation and Email Marketing, your primary role will focus on managing and growing all areas of the email marketing department. This includes account strategising, designing and building emails, completing account set-ups, copywriting and reporting, building client relationships, and delivering results.
Full training will be provided, but having a client-first, results-driven mindset is critical. You will be expected to deliver client work in a fast-paced, demanding environment, with an easy-going and knowledgeable team around you to support you.
You will also assist with delivering different marketing strategies for our clients, which will include exposure to CRO (Conversion Rate Optimisation) and Content & SEO (Search Engine Optimisation). You will also have the opportunity to work on social media strategies and website content.
This is a fantastic opportunity for a proactive and enthusiastic team player to join the fastest-growing Norwich agency and work with incredible clients, including household names such as Euronics, Kelsey Media, Trusted Reviews, and more.
Skills & Experience
Essential
Excellent communication skills are required to build client relationships, so previous experience working with clients or customers is essential.
Exceptional organisational skills: you can handle multiple projects simultaneously and meet various deadlines.
A willingness to learn and take ownership of your work, demonstrating a solid initiative
With a keen eye for design, you will have previous experience using design software such as Photoshop or Canva.
You will have a creative mindset with a high level of attention to detail
Excellent written English skills to produce engaging copy where required
Strong analytical skills, with fluency in Excel, to able to identify patterns and learn from data to take action
Desirable
Experience in a previous e-commerce or marketing role (in-house or agency) would be an advantage, but it is not essential.
Experience creating and sending emails using software such as Klaviyo, MailChimp, DotDigital, etc. It would be a great advantage.
Experience other E-Commerce software/platforms like Google Analytics, Shopify, Magento 2, and Amazon. Would be beneficial
A degree (or other relevant qualifications) in Marketing, Creative Writing or Graphic Design would be beneficial.
Key Responsibilities
Creating and managing email campaigns across a variety of industries, from strategy, research, and design all the way through to building and sending using our email software
Developing and building dynamic email templates optimised for different clients and devices
Monitoring email quality and deliverability, general account maintenance
Develop the overall email marketing strategy for our clients
Writing concise and engaging copy, including subject lines
Compiling visual, comprehensive reports and audits for clients to report on performance
Regular meetings with clients to discuss strategy
Assist with other areas of the marketing department, such as CRO (Conversion Rate Optimisation) and Content & SEO (Search Engine Optimisation)
Why Pivotal?
Pivotal is a digital transformation agency that works with market-leading brands worldwide. We offer a range of digital solutions across websites, marketing, and logistics, and we’re growing rapidly. The marketing department has doubled in size and offerings over the last 12 months, and due to this growth, we’re hiring again!
Join us as a Digital Marketing Executive in our dog-friendly, vibrant city centre office and receive the following:
Salary DOE: £20,000 - £25,000
Training and certifications across relevant skills
A collaborative, supportive company culture with a close-knit team
Opportunity to work with some fantastic clients across a variety of sectors
25 days holiday allowance
Company pension scheme
All equipment provided
Monthly team building & workshop sessions
Staff discount at The Yard Coffee
A few 4-legged colleagues...
*Please note: This is a mainly office-based role, and we are looking for applicants local to Norfolk, UK*
Paid Marketing Executive
Role Fulfilled
About the role
As a Paid Marketing Executive, you’ll be a collaborative team player, keen to showcase and develop your marketing and analytics expertise. This role would be ideal for a digital marketing specialist with agency experience and a technical mindset.
Your day-to-day work will primarily involve consulting with our marketing clients and optimising their accounts. Your responsibilities will include, but are not restricted to:
Managing client accounts and developing projects across PPC, analytics, and SEO
Analysing data, spotting patterns and actioning strategy by client goals
Generating comprehensive reports and audits on performance and meeting with clients regularly to discuss strategy
Working closely and collaborating with the rest of the digital team to identify opportunities to help and grow clients
Skills & Experience
Essential
Experience working in an agency environment or a marketing/e-commerce role
Good understanding of e-commerce and different offerings from Pivotal
Experience across Google platforms is crucial, e.g. Ads, Analytics, GTM
Creative mindset and ability to collaborate on tasks, communicating effectively
Well-organised, proactive and adaptive to varying workloads. Demonstrating strong initiative
Strong analytical skills and fluency in Excel to break down complex data sets
Desirable
Knowledge and experience using CMS such as Magento or WordPress
Some experience in other digital marketing avenues, such as SEO
Design skills that could benefit from creating engaging ads for clients to attract customers
A higher education qualification in a relevant field, such as marketing, business or computer science, would help
Benefits
Salary DOE: £23,000 - £26,000
Training and certifications across relevant skills
Vibrant city centre offices
Collaborative company culture
25 days holiday allowance
Company pension scheme
All equipment provided
Staff discount at The Yard
Digital Advertising Executive
Role Fulfilled
About the role
As a Digital Advertising Executive, you’ll be a creative team player keen to develop your digital marketing and analytics skills. This is an entry-level position with the prospect of growing with the expanding department. This would be ideal for a recent university graduate or someone simply looking to build experience in the digital landscape.
Your day-to-day work will primarily assist the team in delivering successful advertising campaigns for our paid marketing (or PPC) clients that drive traffic and revenue on their websites. Your responsibilities will include, but are not restricted to:
Developing marketing strategies as part of the overall digital transformation of client businesses
Researching a variety of client markets, customer profiling and competitor analysis
Producing compelling ad copy to provoke interest and ‘direct response’ from target audiences
Analysing large quantities of data, spotting patterns and providing recommendations by client goals
Creating bespoke designs for visual ads across display and video to raise brand awareness and drive website traffic
Writing reports on performance and meeting with clients regularly to discuss strategy
Opportunity to assist with other marketing tasks such as social media and blogging
Skills & Experience
Essential
Knowledge and passion for marketing and advertising
Creative mindset and ability to collaborate on tasks
Well-organised, proactive and adaptive to varying workload
Analytical skills, good knowledge of Excel, being able to identify patterns and learn from data to take action
Desirable
Strong understanding of e-commerce and different offerings from Pivotal
Some knowledge of paid advertising platforms such as Google Ads. Experience would be an advantage but is not required
Design skills that could benefit from creating engaging ads for clients to attract customers
A higher education qualification in a relevant field such as marketing, business or computing would help but is again not essential
Previous experience of working in an agency environment
Benefits
Salary DOE: £18,000 - £22,000
Training and certifications across relevant skills
Vibrant city centre offices
Collaborative company culture
25 days holiday allowance
Company pension scheme
All equipment provided
Staff discount at The Yard
Digital Optimisation Specialist
Role Fulfilled
The company
In this Digital Optimisation Consultant role, you'll join a global digital media agency, working with a range of high-end clients across several sectors and industries and implementing end-to-end optimisation coverage. You'll improve and optimise platforms for your clients, offering a unique opportunity to develop and exert influence within globally renowned optimisation functions.
The role
As the Digital Optimisation Consultant, you'll act as the main optimisation lead for a diverse range of well-known clients. You will improve site and advertising performance, focusing on strategy and design. You'll be responsible for managing and analysing our external overseas AB and MVT Agency, gathering insights to inform marketing solutions and techniques such as digital optimisation. Customer Service, Enterprise Level Presentations and Account Management experience is essential.
As the department grows, you will be helping and assisting the development department with user testing.
Your skills and experience
As the successful Digital Optimisation Consultant, you will have the following skills and experience:
Extensive experience planning, conducting and analysing A/B and MV tests
A desire to devise an end-to-end optimisation strategy
Strong proficiency using Google Analytics and Convert (or similar AB testing tools) in a commercial environment
Agency-side or client-facing experience would be advantageous
Paid Marketing Specialist
Role Fulfilled
Pivotal is a digital transformation agency that works with market-leading brands worldwide. From leading digital strategy to optimising and running campaigns, the Pivotal team offers a whole stack of services to help brands grow. In a positive company culture where passion and autonomy are encouraged, the business has quadrupled its PPC client base and is looking for an experienced PPC professional to lead from the front.
About the role
As a Pivotal Adwords specialist, you’ll be a creative problem solver who uses analytical tools to monitor and optimise campaign results. You’ve succeeded in an agency or in-house setting with excellent organisational, project and time management skills. Motivated and curious, you are a team player with a solid working knowledge of the full range of Google products & advertising platforms with a passion for search and internet marketing. Strategic and data-led, you thrive in a deadline-driven environment, always endeavouring to go above and beyond to deliver the client’s goals.
Accountabilities
Implement Pay-per-click media strategies for clients.
Handle, review and perform daily account responsibilities associated with Google AdWords and other search platforms for various clients.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Handle the creation of large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Handle display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search following client goals.
Direct and handle new paid search campaigns, ad groups, and accounts, and assist in creating paid marketing initiatives.
Direct, handle and be able to generate monthly client reporting for all primary metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports, and essential reporting tools, and identify critical areas of importance based on client goals.
Monitor and evaluate search results and search performance across the major search channels.
Communicate with the team and management about project development, timelines, and results.
Work closely with the other team members to meet client goals.
Benefits
Vibrant city centre offices
Collaborative company culture
Progression & increased salary through performance targets
Flexible and remote working available
25 Days holiday allowance
Company pension scheme
Company-wide celebratory events
All equipment provided
Funded certified courses supplied if required