Paid Marketing Specialist
To apply, please email your CV and Cover Letter to careers@pivotal.digital
Pivotal is a renowned digital marketing agency specialising in providing innovative and effective marketing solutions for businesses worldwide. We focus on driving results and exceeding client expectations, and we are committed to delivering exceptional strategies and outstanding service. Our team of dedicated professionals is passionate about staying ahead of industry trends and delivering superior performance.
Job Summary
We seek a talented and experienced Paid Marketing Specialist to join our dynamic team at Pivotal. As a Paid Marketing Specialist, you will plan, execute, and optimise paid marketing campaigns across various channels to drive qualified traffic and achieve our clients' marketing goals. This role requires a deep understanding of paid marketing platforms, strong analytical skills, and a passion for delivering exceptional results.
Responsibilities
Develop and execute comprehensive paid marketing strategies across platforms such as Google Ads, Meta Ads and other relevant advertising providers.
Conduct research, competitor analysis, and audience targeting to optimise campaign performance and maximise profitability.
Create and manage paid search, display, and social media advertising campaigns, including ad copy creation, bidding strategies, and ongoing optimisation.
Monitor campaign performance, analyse data, and provide actionable insights and recommendations for optimisation to maximise campaign effectiveness.
Collaborate with clients and internal teams to align paid marketing strategies with overall marketing objectives and business goals.
Conduct A/B testing to optimise campaign performance, including ad creative, settings, and targeting.
Stay up-to-date with industry trends, emerging platforms, and best practices in paid marketing, and incorporate new strategies and tactics into campaign planning.
Generate detailed reports on campaign performance, including key metrics and insights, and present findings to clients and internal stakeholders.
Collaborate with cross-functional teams to ensure cohesive and integrated marketing campaigns, including design, content, and development.
Stay informed about industry updates, platform changes, and digital marketing trends to maintain a competitive edge in paid marketing.
Qualifications
Proven work experience as a Paid Marketing Specialist or similar role, with a track record of successfully managing and optimising paid marketing campaigns
In-depth knowledge of paid marketing platforms, including Google Ads, Microsoft Ads, and social media advertising (Meta Ads, LinkedIn Ads, etc.)
Strong analytical skills with the ability to interpret complex data, draw insights, and make data-driven decisions
Proficiency in keyword research tools, analytics platforms, and campaign management tools
Excellent communication skills with the ability to effectively communicate strategies, results, and recommendations to clients and internal teams
Strong attention to detail and ability to manage multiple campaigns simultaneously
Creative thinking and problem-solving skills to optimise campaigns and achieve marketing objectives
Up-to-date with the latest industry trends, best practices, and emerging platforms in paid marketing
Why Pivotal?
Pivotal is a renowned digital transformation agency that collaborates with top-tier global and national brands. You would join a growing team that offers a wide range of digital solutions across websites, marketing, and logistics.
Join us as an Outreach & Partnerships Manager at our vibrant city centre office, and enjoy the following benefits:
Competitive Salary £28,000 - £38,000 (DOE)
Collaborative and inclusive work environment
Continuous learning and growth opportunities (dedicated development days)
20 days holiday, with a day accrued each year with service
Extra days of holiday around Christmas/New Year
Paid day off for birthdays
Dog-friendly office
Beer Fridays
Team building events
Yard Coffee discount
Please note: This is a mainly office-based role, and we are specifically seeking applicants from Norfolk, UK.