Constantly updating the content that is found on your site is essential if you want the search engines to continue to recognize your site as being relevant and current. Regular blogging will show that your site is constantly adding useful content to the web thus causing your site to rank higher on the results pages.
Regular blogging will also be appealing to your readers. If you want a consistent flow of traffic to your site, you will need to have a constant flow of relevant content that draw in the readers and gets them to visit your site repeatedly. If you do not constantly add content to your site, it can quickly become unattractive and your flow of traffic as well as rankings will decrease very quickly. An updated site is also very appealing to other sites for linking. Linking to multiple sites will help to make your site more prevalent to the search engines as well as potential visitors to your site. Keeping your site active with new and interesting content is the best way for you to appeal to other companies, potential visitors, repeat visitors, as well as the search engines. It is a worthwhile effort that will yield big results if done properly.
You need to be sure that the content you add to your site pertains to your site. Adding information about anything that does not relate to your site could cause you to be dinged by the search engines and actually hurt your rankings. Your site needs to be filled with relative and informative content. Content that is not informational or filled with irrelevant content will make your site appear to be jumbled and may actually decrease the number of visitors your site gets because they will think that your site does not contain the information they need.