Explore the full power and potential of the world’s most capable and popular website testing platform, with a little help from the experts at Pivotal. We can help not only gain valuable insights into your site’s current performance, but devise and implement a strategic plan for taking your conversion rates to a much higher level with the Visual Website Optimizer.
Backed by more than 140 years’ combined experience in every aspect of digital design and development, Pivotal knows exactly what it takes to deliver measurable and on-going results. For more information on any of our website testing and optimisation services, the Pivotal customer service team is standing by to take your call.
VWO – The Choice of the Professionals
When looking to optimise the performance and conversion rates of your website, there are two ways of going about it. The first of which being to simply ‘hack’ away at things using a trial and error approach, in order to determine exactly what works and what doesn’t for your business and your target audience. While it’s possible to learn a few important lessons along the way, the clear downside of this approach is the time and money wasted on ineffective initiatives.
The alternative option is to use the world’s most advanced and capable website testing platform, tried and trusted by more than 3,700 companies spanning 75 countries. VWO provides businesses at all levels with the unique opportunity to optimise their websites for generating leads, in a manner that takes the guesswork entirely out of the equation. VWO simplifies the A/B testing process while at the same time allowing marketers to work with powerful and reliable behavioural targeting, usability and heat map testing and so much more besides.
Having worked with VWO for many years, Pivotal knows exactly how to put it to work for the benefit of your business. Whatever aspect of your website and its performance you would like to improve, we can make it happen with the help of VWO.
An Enhanced User Experience
When taking into account every available option, there are thousands of ways to go about improving website sales and conversion rates. However, only one of these options is fundamentally guaranteed to deliver measurable and on-going results:
The creation and delivery of an enhanced user experience.
In order to improve engagement, interest and hard sales alike, you need to provide the customer with the most outstanding experience from start to finish. Which in turn means you need to take a look at your website from top to bottom from the perspective of your customers. It’s one thing to assume you know what your target audience expects and demands – it’s something else entirely to investigate and verify it.
This is precisely what Visual Website Optimizer enables you to do, providing access to a number of essential tools like behavioural targeting, heatmaps, usability testing and more than 100+ exclusive features. There’s a clear reason why thousands of businesses all over the world have come to rely on VWO as one of the most important website development tools at their disposal.
With the help of Pivotal and VWO, it’s perfectly possible to take the guesswork out of the equation entirely, when looking to optimise and enhance your website. We’ll consider everything that matters to your target audience, evaluate every aspect of your website and deliver the kinds of targeted and measurable improvements that make all the difference.
Whatever it takes to drive things in the right direction, you can count on Pivotal to get the job done!
Why Do Conversion Rates Matter?
The simple fact of the matter is that all the traffic in the world is of no value whatsoever if none of the visitors to your website convert. It’s a little like running a shop that attracts hundreds or even thousands of visitors each day, though doesn’t sell a single product. The problem being that in the on-going battle for web traffic on a global basis, many businesses are overlooking what really matters.
The conversion rate of your website is important because it is one of a handful of metrics that determine the profitability of your business. Which is why it is important to not only track conversion rates, but to invest in their enhancement on an on-going basis. There are countless reasons beyond the obvious why it makes sense to invest in conversion rates improvements, which include the following:
Increasing Conversion Rates Is Cheaper Than Increasing Targeted Traffic
Firstly, it typically costs considerably less to enhance the user experience and improve conversion rates as a result than to attempt to boost targeted traffic as a whole. Unfortunately, far too many businesses focus on the latter, without giving sufficient attention to the former. It’s simply a case of focusing on making the most of the traffic you already have, rather than attempting to attract more of it.
Tracking Conversion Rates Allows You To Make Predictions
When you keep an eye on conversion rates, you are able to more accurately predict what your customers are going to do and when. What’s more, you can determine what is and isn’t working as far as your products and services are concerned, making the necessary improvements and enhancements where necessary.
More Conversions, More Feedback, More Exposure
More often than not, more conversions mean more feedback regarding both your business as a whole and the products/services you offer. Which along with being enormously powerful for marketing purposes in its own right can also significantly improve your overall SEO profile.
The most important thing to remember about on-going optimisation is that it is no longer an optional extra in any area of business. Instead, it represents a critically important fundamental that your business needs and will continue to need indefinitely.
It’s simply a case of determining how intelligent optimisation and software services like VWO can be put to use for the benefit of your business.
For more information on any of our services or to arrange a free consultation, get in touch with the Pivotal customer service team today.